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All Journal Humano: Research Journal IJIS - Indonesian Journal On Information System JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JMS : Jurnal Manajemen Sinergi International Journal of Business, Law, and Education Jurnal Ekonomi dan Manajemen Indonesia Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Agrikan: Jurnal Agribisnis Perikanan Journal of Indonesian Economy and Business Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Madani: Multidisciplinary Scientific Journal Jurnal Pertanian Khairun (JPK) International Journal of Economics, Business and Innovation Research Society
Fahri, Johan
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Journal : International Journal of Business, Law, and Education

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The Influence of Store Atmosphere and Product Assortment on Repurchase Intention with Customer Satisfaction as a Mediating Variable at MR. DIY Kayu Merah Mutmainah, Mutmainah; Fahri, Johan; Buamonabot, Irfandi
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1167

Abstract

This study aims to analyze the influence of store atmosphere and product assortment on repurchase intention with customer satisfaction as a mediating variable among customers of MR. DIY Kayu Merah, Ternate. The study used a quantitative approach, with a purposive sampling method targeting 150 customers who had made at least three purchases. The data was collected through questionnaires and analyzed using the SEM-PLS method with SmartPLS 4.0 software. The results indicate that store atmosphere positively influences both customer satisfaction and repurchase intention. Meanwhile, product assortment significantly affects customer satisfaction but not repurchase intention directly. Furthermore, customer satisfaction positively impacts repurchase intention and mediates the relationship between both store atmosphere and product assortment with repurchase intention.
Co-Authors Abdul Chalid Ahmad abdul wahab hasyim, abdul wahab Abubakar, Karim Adnan Rajak, Adnan Ahmad, Fichriyanto M Albaar, Nurjanna Amiro, Suratno Arilaha, Muhammad Asril Aswar, Muhammad Buamonabot, Irfandi Darmin, Fardin Dudi Amarullah Fatmawati, Mila FATMONA, SARIFFUDIN Gunawan Gunawan Hadady, Hartaty Hamidin Rasulu Hardi, Syientani Salwa Hasbullah Hasbullah Hasyim, Wahab Hidayanti, Ida Husen Alting Jabid, Abdullah W. Jannang, Abdul Rahman Jefri Pratama Kamaluddin, Abdul Kadir Kamis, Ruslan A. Karim, Wahid Abd Muhsin N Bailusy Mutmainah Mutmainah Nurdin . Nurhasanah Nurhasanah Onso, Tamsil La Pollack, Julien Pratama, Rheza Reza, Muhammad Dwi Sofyan Senen Sulfi Abdul Haji Syahdan, Rinto Tuasamu, Hadi Yusri Sapsuha