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Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto; Kushariyadi Kushariyadi; Vivid Violin; Fahrina Mustafa
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Wheelchair Supplier Selection Using the Analytical Hierarchy Process Method Isna Juwita; Rozza Linda; Engki Okrianto
Journal of Information System, Technology and Engineering Vol. 2 No. 4 (2024): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v2i4.113

Abstract

This study is about the analysis of wheelchair supplier selection using the analytical hierarchy process (AHP) method. It has been conducted at CV. Calvino Medika Indonesia within 3 months. The problem in this study is that there are no criteria for selecting wheelchair suppliers, so that supplier performance is not optimal; wheelchair suppliers have not been the best. The aim of this study is to develop a series of crucial selection criteria for wheelchair suppliers. Determine the right wheelchair supplier. The study's sample consisted of individuals working in the administration and sales marketing divisions, as well as the Director of CV at Calvino Medika Indonesia. The data collection techniques used in this study included observation and questionnaires. Expert choice software and MS Excel processing support the purposive sampling method in this study. The results of this study are as follows: The most influential criteria in selecting wheelchair suppliers are quality criteria (36.1%), the second priority that influences is price (27.2%), the third priority that influences is delivery (18.2%), the fourth priority that influences is adaptive (7.60%), and the fifth priority that influences is service (27.2%). Based on the criteria and sub-criteria used in supplier selection, PT Inti Sumber Hasil Sempurna emerges as the top supplier, scoring 59.2%, while PT. Asada Putra Mandiri comes in second, scoring 40.8%.
Mastery of Skills 4.0 Effect on The Readiness of College Students in Facing Revolution of Industry 4.0 Isna Juwita; Insannul Kamil; Jonrinaldi; Berry Yuliandra; Irsyadul Halim
Jurnal Optimasi Sistem Industri Vol. 19 No. 1 (2020): Published in April 2020
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.64 KB) | DOI: 10.25077/josi.v19.n1.p1-11.2020

Abstract

Revolution of industry 4.0 initiated by the German government, starting from the development of individual innovation behavior especially in the fields of robotics, digital technology, and information, has caused distortions to the future skills requirements. Some of the skills needed a lot in the past are now starting to experience a shift towards less needed. Some are even unnecessary because they are replaced by automation and robots. The emergence of several new skills (skills 4.0) that are more dominant is needed to make every interested party to prepare themselves to face the challenges of the revolution of industry 4.0. Students are one of the interested parties who will face the challenges of the revolution of industry 4.0 after they graduates from the formal higher education. This study determines the readiness of students in facing the revolution of industry 4.0, influenced by the mastery of skills 4.0 and individual innovation behavior with their innovation behavior as a mediating variable. Respondents in this study are 233 undergraduate students of the Andalas University. Using a cluster sampling technique, the data is collected using Likert scale based- questionnaire after which calculations are then performed using the Smart-PLS Program software 3.2.8. The results show that skills 4.0 and individual innovation behavior have a positive effect on students' readiness in facing the challenges of the revolution of industry 4.0. It implies that the students need to improve their mastery of skills 4.0 in order to prepare themselves to face the challenges of the revolution of industry 4.0.
Kebijakan Persediaan Bahan Baku Singkong Dengan Metode Economic Order Quantity Pada Umkm Kripik Balado Fandeli, Hary; Linda, Rozza; Juwita, Isna
Educativo: Jurnal Pendidikan Vol 1 No 2 (2022): Jurnal Teknik, Komputer, Agroteknologi dan Sains (Marostek)
Publisher : PT. Marosk Zada Cemerlang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.701 KB) | DOI: 10.56248/marostek.v1i2.32

Abstract

Penelitian ini di latarbelakangi oleh biaya pemesanan bahan baku singkong yang di keluarkan oleh UMKM Kripik Balado dengan biaya yang di keluarkan menjadi besar. Metode Economic Order Quantity (EOQ) dapat minimalkan biaya yang dikeluarkan oleh perusahaan selama ini, selain itu perusahaan belum melakukan pengendalian persediaan bahan baku dengan menggunakan metode Economic Order Quantity (EOQ) dalam pengendalian persediaan bahan baku singkong di UMKM Kripik Balado Salsabila di dapatkan total biaya persediaan yang menghemat biaya sebesar Rp.1.244.341,6 kgram/ 7 bulan dibandingkan dengan biaya yang harus di keluarkan perusahan selama ini. Dengan menggunakan metode EOQ maka kapan dilakukan pemesanan dan berapa jumlah setiap pesan menjadikan lebih efisien, sehingga Frekeensi  pemesanan jauh lebih sedikit dibanding dengan tanpa menggunakan metode EOQ, sehingga terjadi penghematan terhadap total biaya pemesanan. 
Penyuluhan Pengaruh Bahaya Gadget Terhadap Kesehatan Dan Mental Anak di SD Negri 02 2x11 Enam Lingkung Korong Balai Satu Nagari Lubuk Pandan Linda, Rozza; Meri, Mufrida; Juwita, Isna; Irmayani , Irmayani; Desriyenti, Desriyenti
Interaksi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Interaksi - Juni
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan gadget yang tidak terkontrol pada anak usia sekolah dasar dapat berdampak negatif terhadap kesehatan fisik dan mental, seperti gangguan tidur, menurunnya kemampuan bersosialisasi, serta risiko gangguan emosional. Kegiatan penyuluhan ini bertujuan untuk meningkatkan pemahaman siswa, orang tua, dan guru mengenai bahaya penggunaan gadget yang berlebihan, serta mendorong terbentuknya pola penggunaan teknologi yang sehat. Kegiatan dilaksanakan di SD Negeri 02 2x11 Enam Lingkung, Korong Balai Satu, Nagari Lubuk Pandan, dengan melibatkan 90 siswa, 27 orang tua, 11 guru, serta dosen dan mahasiswa KKN dari Universitas Ekasakti (UNES) sebagai penyuluh. Metode kegiatan meliputi presentasi edukatif, diskusi interaktif, pemutaran video edukasi, simulasi peran, dan pembagian lembar edukasi. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap dampak negatif gadget dan munculnya komitmen bersama untuk menerapkan kebiasaan digital yang sehat. Penyuluhan ini terbukti efektif dan relevan sebagai langkah preventif dalam membentuk kesadaran serta perilaku bijak dalam penggunaan gadget pada anak usia dini.