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All Journal Jurnal Optimasi Sistem Industri INVENTORY : Industrial Vocational E-Journal On Agroindustry Journal of Community Service Jurnal Sistim Informasi dan Teknologi Jurnal Teknik, Komputer, Agroteknologi dan Sains Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Teknik Industri Journal Of Indonesian Social Society Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Interaksi : Jurnal Pengabdian Kepada Masyarakat
Isna Juwita
Teknik Industri, Fakultas Teknik Dan Perencanaan, Universitas Ekasakti, Padang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Analysis of The Relationship Between Risk Management, Economic Situation, Customer Behavior And Insurance Business Growth Putra, Gede Wirabuana; Anantadjaya, Samuel PD; Juwita, Isna; Kusumawati, Diana Anggraini; Nawangwulan, Irma M
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10811

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membatasi pertumbuhan pasar asuransi di Indonesia. Penelitian ini bersifat deskriptif dan eksploratif. Analisis menggunakan koefisien korelasi. Hasil analisis menunjukkan bahwa terjadinya ketidakstabilan ekonomi, ketidakpercayaan dan kurangnya pemahaman tentang risiko membatasi pertumbuhan pasar asuransi di Indonesia. Faktor-faktor ini tidak hanya mewakili kondisi yang diperlukan tetapi juga cukup untuk membatasi pertumbuhan pasar. Menurut penelitian terdahulu, peneliti dapat membangun hubungan sebab akibat diantara variabel-variabel yang diamati, dimana pada penelitian ini variabel yang diestimasi adalah pertumbuhan pasar asuransi. Pada penelitian ini, baik secara bersama-sama maupun parsial, seluruh variabel bebas memiliki dampak yang signifikan dalam menghambat pertumbuhan pasar asuransi.
Wheelchair Supplier Selection Using the Analytical Hierarchy Process Method Juwita, Isna; Linda, Rozza; Okrianto, Engki
Journal of Information System, Technology and Engineering Vol. 2 No. 4 (2024): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v2i4.113

Abstract

This study is about the analysis of wheelchair supplier selection using the analytical hierarchy process (AHP) method. It has been conducted at CV. Calvino Medika Indonesia within 3 months. The problem in this study is that there are no criteria for selecting wheelchair suppliers, so that supplier performance is not optimal; wheelchair suppliers have not been the best. The aim of this study is to develop a series of crucial selection criteria for wheelchair suppliers. Determine the right wheelchair supplier. The study's sample consisted of individuals working in the administration and sales marketing divisions, as well as the Director of CV at Calvino Medika Indonesia. The data collection techniques used in this study included observation and questionnaires. Expert choice software and MS Excel processing support the purposive sampling method in this study. The results of this study are as follows: The most influential criteria in selecting wheelchair suppliers are quality criteria (36.1%), the second priority that influences is price (27.2%), the third priority that influences is delivery (18.2%), the fourth priority that influences is adaptive (7.60%), and the fifth priority that influences is service (27.2%). Based on the criteria and sub-criteria used in supplier selection, PT Inti Sumber Hasil Sempurna emerges as the top supplier, scoring 59.2%, while PT. Asada Putra Mandiri comes in second, scoring 40.8%.
Mastery of Skills 4.0 Effect on The Readiness of College Students in Facing Revolution of Industry 4.0 Juwita, Isna; Kamil, Insannul; Jonrinaldi; Yuliandra, Berry; Halim, Irsyadul
Jurnal Optimasi Sistem Industri Vol. 19 No. 1 (2020): Published in April 2020
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.64 KB) | DOI: 10.25077/josi.v19.n1.p1-11.2020

Abstract

Revolution of industry 4.0 initiated by the German government, starting from the development of individual innovation behavior especially in the fields of robotics, digital technology, and information, has caused distortions to the future skills requirements. Some of the skills needed a lot in the past are now starting to experience a shift towards less needed. Some are even unnecessary because they are replaced by automation and robots. The emergence of several new skills (skills 4.0) that are more dominant is needed to make every interested party to prepare themselves to face the challenges of the revolution of industry 4.0. Students are one of the interested parties who will face the challenges of the revolution of industry 4.0 after they graduates from the formal higher education. This study determines the readiness of students in facing the revolution of industry 4.0, influenced by the mastery of skills 4.0 and individual innovation behavior with their innovation behavior as a mediating variable. Respondents in this study are 233 undergraduate students of the Andalas University. Using a cluster sampling technique, the data is collected using Likert scale based- questionnaire after which calculations are then performed using the Smart-PLS Program software 3.2.8. The results show that skills 4.0 and individual innovation behavior have a positive effect on students' readiness in facing the challenges of the revolution of industry 4.0. It implies that the students need to improve their mastery of skills 4.0 in order to prepare themselves to face the challenges of the revolution of industry 4.0.
Budidaya Jamur Tiram Dalam Upaya Peningkatan Pendapatan Keluarga di Nagari Tanjung Alai Linda, Rozza; Juwita, Isna; Meri, Mufrida; Rauf, Rosnita; Desriyenti, Desriyenti
Journal Of Indonesian Social Society (JISS) Vol. 1 No. 3 (2023): JISS - Oktober
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v1i3.198

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi dan implementasi budidaya jamur tiram sebagai strategi pengembangan ekonomi masyarakat di Nagari Tanjung Alai, Kecamatan X Koto Singkarak. Melalui pendekatan penyuluhan dan pelatihan, kami berusaha meningkatkan pemahaman masyarakat tentang teknik budidaya yang efektif, dengan harapan dapat meningkatkan pendapatan keluarga secara berkelanjutan. Metode penelitian mencakup serangkaian kegiatan penyuluhan, pelatihan praktis, dan pendampingan teknis kepada petani dan masyarakat setempat. Informasi diperoleh melalui survei partisipatif, observasi lapangan, dan wawancara dengan petani. Data yang terkumpul dianalisis untuk mengevaluasi dampak program terhadap peningkatan produksi jamur tiram dan pendapatan keluarga. Hasil penelitian menunjukkan bahwa implementasi budidaya jamur tiram memberikan kontribusi positif terhadap pendapatan keluarga di Nagari Tanjung Alai. Peningkatan pengetahuan dan keterampilan dalam budidaya jamur tiram secara signifikan berpengaruh terhadap produktivitas dan kualitas hasil panen. Selain itu, adopsi teknik budidaya yang baik juga mendorong terbentuknya jaringan kerjasama antarpetani, memperkuat aspek sosial ekonomi masyarakat. Penelitian ini memberikan gambaran praktis tentang potensi budidaya jamur tiram sebagai alternatif pengembangan ekonomi lokal. Implikasi dari penelitian ini adalah bahwa dengan dukungan pemerintah, lembaga pendidikan, dan pihak terkait lainnya, budidaya jamur tiram dapat menjadi salah satu solusi untuk meningkatkan kesejahteraan masyarakat di Nagari Tanjung Alai dan daerah sekitarnya. Dengan meningkatnya partisipasi masyarakat dan pemangku kepentingan, diharapkan program ini dapat diterapkan dan dikembangkan lebih lanjut dalam rangka mendukung pembangunan berkelanjutan.
Analisis Waktu Baku dan Kapasistas Produksi dalam Proses Pembuatan Mesin Perontok Jagung di CV. Citra Dragon Priatama, Agung; Linda, Rozza; Meri Z, Mufrida; Juwita, Isna
INVENTORY: Industrial Vocational E-Journal On Agroindustry Vol. 2 No. 2 (2021)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/inventory.v2i2.55

Abstract

This study aims to calculate the standard time to produce the right time in producing corn thresher machine, so that the production capacity in one month is obtained at CV. Citra Dragon. Observations was made in the manufacture of corn threshing machine. Working time data was collected using stopwactch time study and adjustment method used was Westinghouse. The research method use was to analyze the work done by operators in the manufacture of corn thresher machine, and calculate the operator’s working time per work element. The result showed that the standard time needed in the process of making 1 unit of corn thresher machine is 78.603 second (21 hours) and the production capacity per month is 7 units of corn thresher machine.
The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Riyanti, Apriani; Hendratni, Tyahya Whisnu; Jefriyanto; Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
Co-Authors Agung Priatama Akhirianto, Pas Mahyu Akhmad Ramli Anantadjaya, Samuel PD Anastasia D'Ornay Ardhana Januar Mahardhani Berry Yuliandra Caka Gatot Priambodo Desriyenti, Desriyenti Desriyenti, Desriyenti Fransisca Jallie Pattiruhu Gede Wirabuana Putra Hary Fandeli Heri Satria Setiawan Insannul Kamil, Insannul Irmayani Irmayani , Irmayani Irmayani Irmayani Irsyadul Halim Irsyadul Halim, Irsyadul Jefriyanto Jonrinaldi Kamil, Insannul Kushariyadi Kushariyadi Kusumawati, Diana Anggraini Melda Fajra Mufrida Meri Mufrida Meri. Z Mustafa, Fahrina Nawangwulan, Irma M Nazili Okrianto, Engki Priatama, Agung Riyanti, Apriani Rosnita Rauf Rozza Linda Saeful Rohman Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wandanaya, Anita Bawaiqki