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All Journal JURNAL LENTERA BISNIS Jurnal Kewarganegaraan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science and Business Studies Jurnal Bisnis dan Kewirausahaan Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Fahrina Mustafa
Universitas Hasanuddin
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta) Aisyah Solehati; Fahrina Mustafa; Eka Hendrayani; Kiki Setyawati; Iwan Henri Kusnadi; Yohanes Totok Suyoto; Magdalena; Hendy Tannady
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.837 KB) | DOI: 10.31316/jk.v6i2.2607

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Pengambilan data pada penelitian ini menggunakan metode non-probability sampling dengan penyebaran kuisioner sebagai alat untuk pengambilan data. Penelitian ini menggunakan 135 responden dengan kriteria mengetahui serta mengkonsumsi Bangi Koptiam Kelapa Gading. Hasil dari uji hipotesis menunjukan bahwa variabel kualitas layanan berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, variabel store atmosphere berpengaruh terhadap brand preference dengan nilai signifikan 0,00 < 0,05, serta variabel kualitas layanan dan store atmosphere secara bersama-sama berpengaruh terhadap minat beli dengan nilaifhitung > ftabel atau 50,725 >3,06. Kata Kunci: Kualitas Layanan, Store Atmosphere, Brand Preference
Peran Disiplin dan Stress Kerja Terhadap Kinerja Karyawan di Perusahaan Perdagangan Oli dan Pipa Nasional Hendy Tannady; Joseph MJ Renwarin; Arief Nuryana; Mudasetia Mudasetia; Nawiyah Nawiyah; Fahrina Mustafa; Ilham Ilham; Richard Andreas Palilingan
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.797 KB) | DOI: 10.31316/jk.v6i2.3712

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan stres kerja terhadap kinerja karyawan pada salah satu perusahaan yang bergerak dalam perdagangan oli dan pipa. Dua variabel independen dengan satu variabel dependen yang akan dibahas menggunakan penelitian kuantitatif, sampel dalam penelitian ini sebanyak 43 orang. Skala pengukuran dalam penelitian ini menggunakan google form. Analisis data menggunakan persamaan regresi linier berganda, uji koefisien determinasi (R2). Hasil penelitian ini menunjukan bahwa disiplin kerja tidak berpengaruh signifikan terhadap kinerja karyawan, stres kerja berpengaruh signifikan terhadap kinerja karyawan.Kata Kunci: Disiplin Kerja, Stres Kerja, Kinerja Karyawan AbstractThis study aims to determine the effect of work discipline and work stress on employee performance at one of lubricant and pipe trading company. Two independent variables with one dependent variable will be discussed using quantitative research, the sample in this study was 43 people. The measurement scale in this study uses google form. Data analysis using multiple linear regression equation, test the coefficient of determination (R2). The results of this study indicate that work discipline has no significant effect on employee performance, work stress has a significant effect on employee performance.Keyword: Work Discipline, Work Stress, Employee Performance
The Analysis of Use of Paytren Payment System in Increasing Consumer Behavioral Intention Idris Saleh; Fahrina Mustafa; Mohamad Trio Febriyantoro; Imman Yusuf Sitinjak; Amat Suroso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.926

Abstract

The purpose of this study was to analyze the effect of Perceived Usefulness on Behavioral Intention, to analyze the effect of Perceived Ease of Use on Behavioral Intention and to analyze the effect of Perceived Usefulness and Perceived Ease of Use together on Behavioral Intention. The scope of this study focuses on perceived usefulness, perceived ease of use, as independent variables, and behavioral intention as the dependent variable. Henceforth, these variables will be analyzed to what extent these variables affect the process stage of consumer behavioral intention (the dependent variable) in PayTren application users. This research was conducted on 100 Paytren application users in the Greater Jakarta area. This research was conducted by providing questionnaires in the form of online questionnaires using Google Doc media and data collection was carried out over a period of two months from March to May 2022. Based on the research that has been done and the results obtained, the conclusions that can be drawn in research regarding the analysis of the use of the PayTren payment system in fostering consumer behavioral intention, it can be concluded as follows, the variable perceived usefulness has a partially significant effect on behavioral intention. The perceived ease of use variable has a partially significant effect on behavioral intention. The variable perceived usefulness, perceived ease of use simultaneously has a significant influence simultaneously on behavioral intention.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK : CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY Zulfadli S; Dian Anggraece Sigit Parawansa; Fahrina Mustafa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1071

Abstract

An understanding of consumer behavior is very much needed at this time, where the development of fast food is so rapid and fast that the intensity of competition is getting higher, this is important for marketers if they want to continue to be accepted by their consumers. This study aims to: 1) To find out whether cultural, social, personal, and psychological factors influence the buying decision of Indomie instant noodles. 2) To find out which variable has the dominant influence on purchasing decisions for Indomie product instant noodles. This study uses qualitative research. The population used in this study were 100 respondents, students of the Faculty of Economics, and data collection in the form of observations, interviews, and questionnaires. Using the SPSS 21 for windows program to test the validity, reliability and multiple linear regression analysis. From the results of the analysis it was found that cultural factor variables, had an insignificant (significant) influence on purchasing decisions of Indomie instant noodles while social, personal, and cultural factors had a significant effect on purchasing decisions of Indomie instant noodles and psychological variables had a dominant influence on purchasing decisions of Indomie instant noodles.
MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY Syamril; Dian Anggraece Sigit Parawansa; Fahrina Mustafa
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.1075

Abstract

Strategy is a tool to achieve objectives. Marketing is a process influenced by various social, cultural, political, economic, and managerial factors. There are three systematic marketing strategy steps, starting with market segmentation strategy, target market determination strategy, and market positioning strategy. The marketing mix also includes marketing strategies, comprising four crucial points: product, price, place, and promotion. The purpose of this research is to analyze marketing strategies in increasing product sales at Lakita Cell in the city of Makassar. This study adopts a qualitative research design. Primary and secondary data sources are utilized for data collection. Data collection techniques consist of observation, interviews, and documentation. Data analysis involves three stages: data collection, data analysis, and decision-making. The research findings indicate that segmentation influences sales levels due to varying network quality in each area, while targeting does not significantly affect profits as sales levels fluctuate. Positioning has a significant impact on sales, profits, and company growth as Lakita Cell not only focuses on internet voucher sales but also provides services like interbank ATM transfers, digital money top-ups, and various types of mobile phone and electronic device essentials.
The Role of E-Commerce Use, Capital Availability and Business Training on Performance of Small Medium Enterprise (SMEs) in Indonesia Fahrina Mustafa; Tri Febrina Melinda; Tri Yusnanto; Arief Yanto Rukmana; Jamaluddin Majid
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.924

Abstract

This study aims to determine whether the simultaneous use of finance, business training, and e-commerce has a favorable and significant impact on microbusiness revenue. Multiple linear regression is being used in this quantitative research approach. The people who participate in microbusinesses and have received business training make up the population of this study. Purposive sampling, a non-probability sample technique, and a total of 100 respondents make up the approach employed in this study. The questions for this study were made available and directly completed by respondents using Google Forms. The Likert scale was employed by the author as a measurement in this study. The usage of e-commerce has a good and considerable impact on microbusiness income, according to the research findings. Microbusiness income is significantly and favorably impacted by capital. Microbusiness income is significantly and favorably affected by enterprise training. Microbusiness revenue benefits significantly and positively from the usage of e-commerce, financing, and business training all at once. 52% of microbusiness income is impacted by the usage of e-commerce, financing, and enterprise training. The other 48%, meanwhile, was affected by things unrelated to this study.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI BALLEZZA CAFE AND RESTO MAKASSAR Fahrina Mustafa
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 1 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 2) promotion of partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar. And variable price policy is the variable most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar.
Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers Frans Sudirjo; Luh Komang Candra Dewi; Elizabeth; Fahrina Mustafa; Sonny Santosa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1648

Abstract

The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.
The Influence of Community Support on the Sustainability of MSMEs in the Digital Era Diksi Metris; Kraugusteeliana Kraugusteeliana; Jeffriansyah Dwi Sahputra Amory; Fahrina Mustafa; Andriya Risdwiyanto
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.102

Abstract

With the advancement of technology and internet penetration, the Micro, Small, and Medium Enterprises (MSMEs) sector has undergone significant changes. The digital era presents new opportunities and challenges for MSMEs, enabling them to leverage technology to enhance productivity, marketing, and market access. This research aims to contribute additional insights to the existing literature, focusing on the sustainability of MSMEs amidst the dynamics of the digital era. The study adopts a qualitative approach with an emphasis on literature review, drawing data from Google Scholar during the period 2009 to 2023. The findings indicate that community support plays a crucial role in maintaining the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Awareness of the importance of local products, financial support through investment and crowdfunding, and social support in the form of promotion and active participation form a strong foundation for MSME growth. The strong bond between MSMEs and the community creates an environment in which MSMEs can develop and compete effectively in the dynamic digital market.
The Role of Business Incubators in Enhancing Human Resource Competence and Encouraging Entrepreneurship among Young People Sutrisno; Fahrina Mustafa; Dewa Oka Suparwata
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.184

Abstract

Quality human resources (HR) are one of the main pillars in the economic development of a country. The unemployment rate among young people remains relatively high in many areas. Lack of access to training and adequate resources often serves as a major barrier for youth to start their own businesses. Intervention is needed to boost entrepreneurship among young people. This research aims to examine the role of business incubators in enhancing HR competence and promoting entrepreneurship among young people in general. This study is a literature review with a qualitative approach. Data were collected from scholarly articles published during the period 2005-2024, primarily from Google Scholar, which is a credible platform for academic literature search. The study results indicate that business incubators play a central role in developing and accelerating the growth and success of startup companies in Indonesia, especially among young people. In this context, business incubators not only enhance human resource competence through training programs and mentoring but also encourage entrepreneurship by creating a conducive environment for the development of innovative ideas. Business incubators also serve as a link between various elements in the entrepreneurship ecosystem and have a positive impact on the local economy and society as a whole.
Co-Authors Abu Muna Almaududi Ausat Aisyah Solehati.,S.E.,M.M Andriya Risdwiyanto Anita Bawaiqki Wandanaya Arief Nuryana Arief Yanto Rukmana Arifin Arifin Basuki Wisnu desi kristanti, desi Dewa Oka Suparwata Diksi Metris Djunaedi Djunaedi Eka Hendrayani Elizabeth Frans Sudirjo Hendy Tannady Idris Saleh Ilham Ilham Imman Yusuf Sitinjak Isna Juwita Iwan Henri Kusnadi Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Joseph MJ Renwarin Kiki Setyawati Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Luh Komang Candra Dewi Magdalena Mohamad Trio Febriyantoro Mudasetia Mudasetia Muhammad Kholil Nawiyah Nawiyah Palilingan, Richard Andreas Pas Mahyu Akhirianto Siminto Sonny Santosa suroso, amat Sutrisno Sutrisno Syamril Tri Febrina Melinda Tri Yusnanto Vivid Violin Yohanes Totok Suyoto Zulfadli S