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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 SIGMA: Journal of Economic and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam JIM : Journal Of International Management PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON SAMSUNG SMARTPHONE BRAND LOYALTY AMONG MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY Azis Muthalib, Dzulfikri; Wayan Sudasana, I; Masse, Ambo
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1612

Abstract

This study aims to analyze the influence of brand image and brand trust on brand loyalty among Samsung smartphone users who are students of the Management Department, Faculty of Economics and Business, Universitas Halu Oleo Kendari. This research employed a quantitative approach with an explanatory research design. A total of 30 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and brand trust have a positive and significant effect on brand loyalty, both simultaneously and partially. These findings support recent theories stating that in the digital era, brand loyalty is shaped by the strength and uniqueness of brand associations and consumer trust, which are reinforced through digital interactions and electronic word-of-mouth communication. This research is expected to provide practical insights for companies in designing effective marketing strategies to maintain young consumers’ loyalty in the increasingly competitive smartphone market.
ANALYSIS OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP BEHAVIOR AND EMPLOYEE CREATIVITY AT THE OFFICE OF COOPERATIVES AND SMES, SOUTHEAST SULAWESI PROVINCE Ade Marsalena, Nindy; Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1637

Abstract

This study aims to determine and analyze the relationship between transformational leadership behavior and employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. The population in this study were employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. The research sample was 61 employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. This study uses simple linear regression analysis. The results showed that transformational leadership behavior had a positive and significant relationship with the creativity of employees at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. Changes in increasing transformational leadership behavior are positive and real towards increasing employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. This fact shows that good transformational leadership behavior has a contribution in increasing the creativity of employees at the Cooperatives and UMKM Office of Southeast Sulawesi Province.
THE EFFECT OF EMOTIONAL COMPETENCE ON CUSTOMER LOYALTY WITH CUSTOMER EXPERIENCE AS A MEDIATOR (CASE STUDY AT BANK SULTRA KANTOR FUNGSIONAL UHO) Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of emotional competence on customer loyalty mediated by customer experience at Bank Sultra Kantor Fungsional UHO. The population in this study consists of all customers of Bank Sultra Kantor Fungsional UHO. The sample includes 85 customers selected from this population. This study employs Partial Least Squares (PLS) analysis. The results indicate that emotional competence has a positive and significant effect on customer experience at Bank Sultra Kantor Fungsional UHO. Emotional competence also has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Furthermore, customer experience has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Finally, customer experience is proven to mediate the effect of emotional competence on customer loyalty at Bank Sultra Kantor Fungsional UHO.
THE ROLE OF BEAUTY INFLUENCERS’ PERSONAL BRANDING IN SHAPING THE BRAND IMAGE OF STORE KDI IN KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1639

Abstract

This study aims to examine the effect of Personal Branding on Brand Image at Store KDI in Kendari City. This research applies a survey method with a quantitative approach and an associative research strategy. The population in this study consists of 184,000 followers of Store KDI’s Instagram account, with a sample of 55 respondents determined using a non-probability sampling technique. Data were collected through an online questionnaire using a Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results show that Personal Branding has a positive and significant influence on Brand Image. These findings support theories and previous studies which state that influencers’ Personal Branding plays an important role in shaping consumers’ perceptions of brand image. Therefore, a strong Personal Branding strategy can be one of the key factors for Store KDI to build and maintain a positive brand image in the eyes of consumers.
THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AT PT. PLN PERSERO, KENDARI CITY AREA Azis Muthalib, Dzulfikri
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i01.1721

Abstract

This study aims to analyse the effect of service quality and customer trust on customer satisfaction. Service quality is measured through the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, while customer trust is measured based on the aspects of honesty, benevolence, and competence. The method used is a quantitative approach with multiple regression analysis techniques. Research data was collected through a questionnaire distributed to 55 customer respondents. The results showed that service quality had a positive and significant effect on customer satisfaction, indicating that the better the customer's perception of service reliability and responsiveness, the higher the level of satisfaction felt. Customer trust was found to have a positive and significant effect on customer satisfaction. This means that when customers feel that the service is honest, transparent, and consistent, their level of satisfaction increases. The practical implication of this study is that it is necessary to continuously improve service quality standards and maintain transparency and accountability in order to strengthen customer trust, thereby achieving long-term satisfaction and loyalty.
PENINGKATAN CITRA DESTINASI PADA WISATA PULAU BOKORI Rommy Suleman, Nursaban; Nasrul; Hurriyati, Ratih; Amalia Madi, Riski; Ittaqullah, Nurul; Azis Muthalib, Dzulfikri; Rahmayani Ode, Hesty
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1772

Abstract

This community service program aimed to enhance the understanding and capacity of stakeholders at the Bokori Island tourist attraction in building a destination image to attract more tourist visits. The method used was participatory training involving 20 participants, utilizing lecture, discussion, and evaluation techniques. Evaluation results indicated a significant improvement in participants' understanding and knowledge of the dimensions of destination image, with an achievement success rate of 85%. This success was supported by factors such as institutional support and participant enthusiasm, although challenges were encountered, including time constraints for some participants due to farming activities. It was concluded that this socialization was effective in improving stakeholder capacity and is expected to contribute to increasing tourist visits to Bokori Island.
Co-Authors Abd. Azis Muthalib Ade Marsalena, Nindy Amalia Madi, Riski Ang Hong Loong Arusani, Arusani Conny, Conny Dean Nelson Mojolou Dewi, Ayu Lestari Haprisia, Haprisia Ismail, La Ode Ittaqullah, Nurul Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhram La Ode Munawir, La Ode Laode Asfahyadin Aliddin M. Yusuf Mahmudin A. Sabilalo Masse, Ambo Midani, Midani Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Putra, Halim Dwi Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Rommy Suleman, Nursaban Sabrang Gilang Gemilang Samdin Sinarwaty Sunarjo Sudirman Zaid Suleman, Nursaban Rommy Surni, Surni Wayan Sudasana, I Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf, Niken Yulian