Claim Missing Document
Check
Articles

ANALYSIS OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP BEHAVIOR AND EMPLOYEE CREATIVITY AT THE OFFICE OF COOPERATIVES AND SMES, SOUTHEAST SULAWESI PROVINCE Ade Marsalena, Nindy; Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1637

Abstract

This study aims to determine and analyze the relationship between transformational leadership behavior and employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. The population in this study were employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. The research sample was 61 employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. This study uses simple linear regression analysis. The results showed that transformational leadership behavior had a positive and significant relationship with the creativity of employees at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. Changes in increasing transformational leadership behavior are positive and real towards increasing employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. This fact shows that good transformational leadership behavior has a contribution in increasing the creativity of employees at the Cooperatives and UMKM Office of Southeast Sulawesi Province.
THE EFFECT OF EMOTIONAL COMPETENCE ON CUSTOMER LOYALTY WITH CUSTOMER EXPERIENCE AS A MEDIATOR (CASE STUDY AT BANK SULTRA KANTOR FUNGSIONAL UHO) Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of emotional competence on customer loyalty mediated by customer experience at Bank Sultra Kantor Fungsional UHO. The population in this study consists of all customers of Bank Sultra Kantor Fungsional UHO. The sample includes 85 customers selected from this population. This study employs Partial Least Squares (PLS) analysis. The results indicate that emotional competence has a positive and significant effect on customer experience at Bank Sultra Kantor Fungsional UHO. Emotional competence also has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Furthermore, customer experience has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Finally, customer experience is proven to mediate the effect of emotional competence on customer loyalty at Bank Sultra Kantor Fungsional UHO.
THE ROLE OF BEAUTY INFLUENCERS’ PERSONAL BRANDING IN SHAPING THE BRAND IMAGE OF STORE KDI IN KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1639

Abstract

This study aims to examine the effect of Personal Branding on Brand Image at Store KDI in Kendari City. This research applies a survey method with a quantitative approach and an associative research strategy. The population in this study consists of 184,000 followers of Store KDI’s Instagram account, with a sample of 55 respondents determined using a non-probability sampling technique. Data were collected through an online questionnaire using a Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results show that Personal Branding has a positive and significant influence on Brand Image. These findings support theories and previous studies which state that influencers’ Personal Branding plays an important role in shaping consumers’ perceptions of brand image. Therefore, a strong Personal Branding strategy can be one of the key factors for Store KDI to build and maintain a positive brand image in the eyes of consumers.
THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AT PT. PLN PERSERO, KENDARI CITY AREA Azis Muthalib, Dzulfikri
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i01.1721

Abstract

This study aims to analyse the effect of service quality and customer trust on customer satisfaction. Service quality is measured through the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, while customer trust is measured based on the aspects of honesty, benevolence, and competence. The method used is a quantitative approach with multiple regression analysis techniques. Research data was collected through a questionnaire distributed to 55 customer respondents. The results showed that service quality had a positive and significant effect on customer satisfaction, indicating that the better the customer's perception of service reliability and responsiveness, the higher the level of satisfaction felt. Customer trust was found to have a positive and significant effect on customer satisfaction. This means that when customers feel that the service is honest, transparent, and consistent, their level of satisfaction increases. The practical implication of this study is that it is necessary to continuously improve service quality standards and maintain transparency and accountability in order to strengthen customer trust, thereby achieving long-term satisfaction and loyalty.
PENINGKATAN CITRA DESTINASI PADA WISATA PULAU BOKORI Rommy Suleman, Nursaban; Nasrul; Hurriyati, Ratih; Amalia Madi, Riski; Ittaqullah, Nurul; Azis Muthalib, Dzulfikri; Rahmayani Ode, Hesty
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1772

Abstract

This community service program aimed to enhance the understanding and capacity of stakeholders at the Bokori Island tourist attraction in building a destination image to attract more tourist visits. The method used was participatory training involving 20 participants, utilizing lecture, discussion, and evaluation techniques. Evaluation results indicated a significant improvement in participants' understanding and knowledge of the dimensions of destination image, with an achievement success rate of 85%. This success was supported by factors such as institutional support and participant enthusiasm, although challenges were encountered, including time constraints for some participants due to farming activities. It was concluded that this socialization was effective in improving stakeholder capacity and is expected to contribute to increasing tourist visits to Bokori Island.
PENDAMPINGAN MENGGUNAKAN APLIKASI TEKNOLOGI BERBASIS ONLINE UNTUK PEMBELAJARAN DARING SELAMA MASA COVID-19 PADA GURU SMAN 6 WANGI-WANGI KECAMATAN WANGI-WANGI KABUPATEN WAKATOBI Jumui, Jumui; Arusani, Arusani; Muthalib, Dzulfikri Azis
Jurnal Pengabdian Masyarakat Sabangka Vol 2 No 02 (2023): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v2i02.601

Abstract

Tujuan umum kegiatan ini adalah mendampingi Guru SMAN 6 Wangi-Wangi untuk menambah kemampuan menggunakan salah satu aplikasi teknologi tatap muka berbasis online (Zoom Meeting). Fakta di lapangan, sejumlah guru belum pernah melaksanakan pembelajaran tatap muka virtual menggunakan aplikasi tersebut karena beberapa alasan. Persentase alasan yang paling banyak (78%) adalah ”tidak semua peserta didik memiliki handphone”. Alasan lainnya karena faktor kemampuan guru yang belum dapat menggunakan aplikasi (15%), dan sisanya (7%) menyatakan alasan bahwa mereka tidak memerlukan aplikasi tersebut untuk mengajar. Untuk itu, menjadi salah satu alasan kuat diperlukan kegiatan pendampingan ini. Kegiatan dilaksanakan pada Guru SMAN 6 Wangi-Wangi, Kecamatan Wangi-Wangi Kabupaten Wakatobi. Sebanyak 18 orang Guru sebagai peserta sangat antusias mengikuti semua rangkaian pendampingan. Kegiatan dimulai dengan paparan pengantar aplikasi teknologi untuk pembelajaran daring kemudian dilanjutkan dengan paparan dan praktek langsung serta pendampingan menggunakan Aplikasi Zoom. Hasil kegiatan menunjukkan bahwa semua peserta telah dapat menginstal dan menggunakan aplikasi. Dampak pendampingan bagi peserta diperlihatkan juga oleh hasil evaluasi peserta dalam menjawab instumen tes yang menunjukkan peningkatan persentase jawaban benar dari pre-test dan post-test. Selain itu, pendampingan memberikan dampak terhadap motivasi murit untuk melaksanakan pembelajaran tatap muka virtual bersama peserta didiknya.
PENGARUH KUALITAS LAYANAN TERHADAP KEUNGGULAN BERSAING DAN KEPUASAN MAHASISWA PADA UNIVERSITAS MUHAMMADIYAH KENDARI Azis Muthalib, Dzulfikri
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1224

Abstract

The title of research is a Effect of service quality on competitive advantage and student satisfaction at the Six Six College of Economics Kendari This study aims to determine and explain the effect of service quality on competitive advantage and student satisfaction at the Kendari Six Six School of Economics. The population in this study were all students at the Six Six Kendari College of Economics. The number of samples in this study were 94 students. This study uses Partial Least Square (PLS) analysis. The results showed that: (1) Service quality had a positive and significant effect on competitive advantage at the Kendari Six Six School of Economics. (2) Service quality has a positive and significant effect on student satisfaction at the Kendari Six Six School of Economics. (3) Competitive advantage has a positive and significant effect on student satisfaction at the Six Six College of Economics Kendari. (4) Competitive advantage can mediate the effect of service quality on student satisfaction at the Kendari Six Six College of Economics.
The Mediating Role of Trust in the Relationship Between Familiarity and Repurchase Intention of Consumers in Nunukan Regency Karunia, Erick; Azis, Muh. Irfandy; Muthalib, Dzulfikri Azis; Loong, Ang Hong; Mojolou, Dean Nelson
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 4 (2024): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i4.2300

Abstract

This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency to test hypotheses regarding inter-variable relationships. The analysis results indicate that familiarity has a positive and significant effect on consumer trust (p = 0.001) and directly increases repurchase intention (p = 0.000). Additionally, trust is proven to mediate the relationship between familiarity and repurchase intention, with a significant total effect (p = 0.001). These findings suggest that higher levels of consumer familiarity with online shopping lead to stronger trust, ultimately enhancing consumers' repurchase intentions. This study contributes to understanding the psychological factors influencing consumer loyalty and provides practical implications for marketing strategies aimed at increasing customer loyalty through improved familiarity and trust
HUBUNGAN TINGKAT PENGETAHUAN DAN SIKAP MASYARAKAT TERHADAP UPAYA PENCEGAHAN TUBERKULOSIS DI KELURAHAN WATONEA KECAMATAN KATOBU KABUPATEN MUNA Yakub, LM Yakdatamare; Kurniawati, Wa Ode Intan; Yusuf, Niken Yulian; Muthalib, Dzulfikri Azis
Jurnal Multidisipliner Bharasumba Vol 3 No 01 (2024): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v3i01.942

Abstract

Tuberkulosis (TB) masih menjadi masalah kesehatan global. Sepertiga dari populasi dunia sudah tertular dengan TB. Sebagian besar penderita TB adalah usia produktif (15- 55 tahun). Hal ini menyebabkan kesehatan yang buruk diantara jutaan orang setiap tahun dan menjadi penyebab utama kedua kematian dari penyakit menular di seluruh dunia, setelah Human Immunodeficiency Virus (HIV)/AIDS (Acquired Immune Deficieny Syndrome). Penelitian ini bertujuan untuk menganalisis hubungan tingkat pengetahuan dan sikap masyarakat terhadap upaya pencegahan TB di kelurahan Watonea kecamatan Katobu Kabupaten Muna. Penelitian ini menggunakan desain cross sectional. Sampel penelitian ini adalah warga yang berada di kelurahan Watonea kecamatan Katobu Kabupaten Muna yang diambil secara cluster sampling. Jumlah sampel adalah 106 sampel. Tekhnik pengumpulan data dilakukan dengan menggunakan kuesioner. Analisis data yang digunakan adalah Spearman Rank. Hasil analisis bivariat dengan menggunakan uji Spearman Rank menunjukkan bahwa terdapat hubungan yang bermakna antara pengetahuan dengan upaya pencegahan tuberkulosis dengan p value = 0,14 sedangkan nilai coefficient correlation diperoleh nilai 0,541 yang menunjukkan kekuatan hubungan yang sedang. Terdapat hubungan yang bermakna antara sikap dengan upaya pencegahan tuberkulosis dengan p value = 0,027 sedangkan nilai coefficient correlation diperoleh nilai 0,215 yang menunjukkan kekuatan hubungan yang lemah. Simpulan dari penelitian ini adalah terdapat hubungan antara tingkat pengetahuan terhadap upaya pencegahan tuberkulosis dan terdapat hubungan antara sikap masyarakat terhadap upaya pencegahan tuberkulosis di kelurahan Watonea Kecamatan Katobu Kabupaten Muna.
PENGABDIAN KEPADA MASYARAKAT : KESETARAAN GENDER Kurniawati, Wa Ode Intan; Yakub, L.M. Yakdatamare; Yusuf, Niken Yulian; Muhram, La Ode; Supriadi, Supriadi; Munawir, La Ode; Ismail, La Ode; Midani, Midani; Muthalib, Dzulfikri Azis
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 05 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i05.584

Abstract

Kondisi sekarang banyak isu sosial yang terbengkalai karena kondisi yang memaksa. Salah satunya adalah kesetaraan gender. Kegiatan Pengabdian kepada Masyarakat (PKM) yang berjudul Kesetaraan Gender. Mitra kegiatan pengabdian kepada masyarakat adalah mahasiswa paralegal dari Fakultas Syariah Institut Agama Islam Kendari (IAIN) melalui kegiatan pendidikan dan pelatihan paralegal yang diselenggarakan bersama Komite Advokasi dan Studi Hukum (Kasasi) Sultra. Tujuannya adalah: 1) meningkatkan pemahaman terkait kesetaraan gender dalam melaksanakan peran gendernya dan dalam melaksanakan aktifitas sehari-hari. 2) mendorong para perempuan untuk melakukan hal-hal positif. 3) membantu mengatasi tantangan yang dihadapi perempuan karena peran gendernya, seperti kekerasan dan diskriminasi. 4) membangun jaringan dan kolaborasi antara tim pengabdian. Metodenya adalah Melaksanakan Dialog terkait kesetaraan gender untuk meningkatkan kesadaran dan pemahaman terhadap mahasiswa dalam isu-isu yang relevan dengan kesetaraan gender. Hasil Pengabdian Menunjukan bahwa Kemampuan mengidentifikasi dan memahami kasus kekerasan kepada perempuan berbasis gender ini menjadi kebutuhan yang penting. maka, diperlukan adanya pelatihan dan pemberdayaan kepada sukarelawan supaya memiliki pengetahuan, pemahaman tentang kekerasan perempuan berbasis gender dan selanjutnya mampu mengidentifikasi dan membedakan kasus kekerasan kepada perempuan secara umum dan kasus kekerasan kepada perempuan yang khusus berlatar belakang persoalan gender. Dari diskusi yang dilakukan disimpulkan beberapa hal yang penting dan bisa menjadi pijakan dalam langkah ke depan yaitu : kekerasan perempuan sangat erat kaitannya dengan relasi gender yang tidak adil, ketidak adilan relasi gender adalah hasil dari konstruksi norma sejak kecil, menciptakan kesetaraan relasi gender menjadi tidak mudah ketika berhadapan dengan norma, yang bisa dilakukan adalah dengan tetap menerima norma yang ada dengan batasan norma tersebut tidak menghalangi kesempatan keberdayaan perempuan sehingga perempuan memiliki posisi tawar dan tidak tergantung pada laki-laki, sehingga menghindarkan pada potensi tindakan kekerasan terhadap Perempuan