Articles
<![CDATA[The Mediating Role of Trust in the Relationship Between Familiarity and Repurchase Intention of Consumers in Nunukan Regency ]]>
<![CDATA[Erick Karunia]]>;
<![CDATA[Muh. Irfandy Azis]]>;
<![CDATA[Dzulfikri Azis Muthalib]]>;
<![CDATA[Ang Hong Loong]]>;
<![CDATA[Dean Nelson Mojolou]]>
<![CDATA[ INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 4 (2024): November ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mulawarman ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30872/jinv.v20i4.2300
<![CDATA[This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency to test hypotheses regarding inter-variable relationships. The analysis results indicate that familiarity has a positive and significant effect on consumer trust (p = 0.001) and directly increases repurchase intention (p = 0.000). Additionally, trust is proven to mediate the relationship between familiarity and repurchase intention, with a significant total effect (p = 0.001). These findings suggest that higher levels of consumer familiarity with online shopping lead to stronger trust, ultimately enhancing consumers' repurchase intentions. This study contributes to understanding the psychological factors influencing consumer loyalty and provides practical implications for marketing strategies aimed at increasing customer loyalty through improved familiarity and trust]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KINERJA USAHA HOME BOUTIQUE DI KOTA KENDARI ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30640/ekonomika45.v10i2.776
<![CDATA[ABSTRACT This study aims to examine and analyze the effect of service quality and product quality on the performance of the Home Boutique business in Kendari City. This type of research is a quantitative research. The type of data used is primary data. This study uses multiple linear regression analysis with the help of SPSS software. The results of the study show that: (1) Service quality has a significant and positive effect on the performance of the Home Boutique business in Kendari City. This shows that the better the quality of service, the better the business performance. (2) Product quality has a significant and positive effect on the performance of the Home Boutique business in Kendari City. This shows that the better the quality of the product, the better the business performance. Keywords: Service Quality, Promotion, Business Performance, Home Boutique ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap kinerja usaha Home Boutique di Kota Kendari. Jenis penelitian ini merupakan penelitian kuantitatif. Jenis data yang digunakan adalah data primer. Penelitian ini menggunakan analisis regresi linear berganda dengan menggunakan bantuan software SPSS. Hasil penelitian menunjukkan bahwa: Kualitas pelayanan berpengaruh signifikan dan positif terhadap kinerja usaha Home Boutique di Kota Kendari. Hal ini menunjukkan bahwa semakin baik kualitas pelayanan maka akan meningkatkan kinerja usaha. Kualitas produk berpengaruh signifikan dan positif terhadap kinerja usaha Home Boutique di Kota Kendari. Hal ini menunjukkan bahwa semakin baik kualitas produk maka akan meningkatkan kinerja usaha. Kata Kunci: Kualitas Pelayanan, Kualitas Produk, Kinerja Usaha, Home Boutique]]>
<![CDATA[PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Masse, Ambo]]>;
<![CDATA[Conny, Conny]]>;
<![CDATA[Haprisia, Haprisia]]>
<![CDATA[ PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/phenomenon.v2i02.1223
<![CDATA[This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.]]>
<![CDATA[PEMBUATAN TAS BERNILAI ESTETIS DARI KULIT KERANG UNTUK MENINGKATKAN PENDAPATAN KELOMPOK PEREMPUAN NELAYAN ]]>
<![CDATA[Surni, Surni]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Berkarya Vol. 4 No. 01 (2025): Jurnal Pengabdian Masyarakat Berkarya ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/berkarya.v4i01.1461
<![CDATA[Making Aesthetically Valuable Bags from Seashells to Increase the Income of Fisherwomen's Groups. This community service programme aims to empower a group of fisherwomen by making aesthetically pleasing bags from seashell waste. This initiative utilises the abundant potential of marine waste in coastal areas to create eco-friendly fashion products with high economic value. Implementation methods included training in material processing techniques, product design, and digital marketing over 6 months. The results showed a significant improvement in participants' skills, with 90% of group members able to produce bags independently. From an economic aspect, there was an average income increase of 200% (from Rp750,000 to Rp2,250,000 per month). The programme not only improved community welfare but also contributed to a 40% reduction in beach waste. These findings prove that a local resource-based empowerment approach can be a sustainable solution for coastal communities.]]>
<![CDATA[THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Juharsah, Juharsah]]>;
<![CDATA[Suleman, Nursaban Rommy]]>;
<![CDATA[Naim, Ifin]]>;
<![CDATA[Masse, Ambo]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/ecotechnopreneur.v4i01.1452
<![CDATA[This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.]]>
<![CDATA[THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION ON IMPULSE BUYING AMONG LAZADA CONSUMERS (A CASE STUDY ON STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Conny, Conny]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/ecotechnopreneur.v4i01.1453
<![CDATA[This study aims to examine and analyze The Influence of Hedonic Shopping Motivation on Impulse Buying Among Lazada Consumers (A Case Study of Students in the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari). The sample was selected using purposive sampling, with a total of 85 respondents. This research employed simple linear regression analysis. The results revealed that hedonic shopping motivation has a positive and significant effect on impulse buying behavior among consumers using the Lazada platform. An increase in hedonic shopping motivation is clearly linked to a corresponding rise in impulse buying behavior. These findings suggest that strong hedonic shopping motivation plays a critical role in driving impulsive purchasing tendencies among Lazada users.]]>
<![CDATA[THE INFLUENCE OF WORK LIFE BALANCE AND ORGANIZATIONAL CULTURE ON EMPLOYEE JOB SATISFACTION AT PT. ANUGRAH GROUP CORPORATION, KOLAKA REGENCY ]]>
<![CDATA[Windayani]]>;
<![CDATA[Nehru Putri, Triwulandari]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/ecotechnopreneur.v4i02.1595
<![CDATA[This study aims to examine the influence of work life balance and organizational culture on employee job satisfaction at PT. Anugrah Group Corporation, Kolaka Regency. Job satisfaction is a crucial factor that determines employee productivity, commitment, and retention. This research adopts a quantitative approach with a census method involving 72 permanent employees as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that work life balance and organizational culture both have a positive and significant effect on employee job satisfaction, both partially and simultaneously. This indicates that employees who can maintain a healthy balance between work and personal life and who work in a supportive organizational culture tend to experience higher job satisfaction. The findings highlight the importance for the company’s management to develop policies that promote flexible work arrangements and to continuously foster a positive, collaborative, and fair workplace culture. These efforts are expected to improve employees’ well-being, motivation, and overall job satisfaction, contributing to the company’s sustainable growth.]]>
<![CDATA[THE INFLUENCE OF INTERNAL ENVIRONMENT AND SELF-EFFICACY ON EMPLOYEES’ WORK MOTIVATION AT PT. DAKA GROUP ]]>
<![CDATA[Nehru Putri, Triwulandari]]>;
<![CDATA[Windayani]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/ecotechnopreneur.v4i02.1596
<![CDATA[This study aims to analyze the influence of the internal environment and self-efficacy on employees’ work motivation at PT. Daka Group. The research employed a quantitative approach using a census sampling method, involving all 60 permanent employees of PT. Daka Group as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that the internal environment and self-efficacy simultaneously have a positive and significant effect on employees’ work motivation. Partially, both the internal environment and self-efficacy also show a positive and significant impact on work motivation. These findings confirm that a supportive internal environment fosters comfort, harmonious relationships, and effective communication, which enhance motivation. Additionally, employees with high self-efficacy tend to be more confident in handling tasks and overcoming work challenges, leading to higher motivation. It is recommended that PT. Daka Group continually improve the quality of its internal work environment and implement development programs to strengthen employees’ self-efficacy as strategic efforts to maintain and enhance work motivation.]]>
<![CDATA[THE INFLUENCE OF STORE ASSOCIATES ON BOOK PURCHASE DECISIONS AT GRAMEDIA BOOKSTORE LIPPO PLAZA KENDARI ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Conny, Conny]]>
<![CDATA[ AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/attariiz.v4i02.1451
<![CDATA[This study aims to determine and explain the influence of store associates on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. The population in this study consists of all customers at Gramedia Bookstore Lippo Plaza Kendari. The sample for this study is 60 customers from the bookstore. This research employs simple linear regression analysis. The results indicate that store associates have a positive and significant influence on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. An increase in the quality of store associates positively and significantly affects the improvement of book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. This finding shows that well-performing store associates contribute to the enhancement of purchase decisions.]]>
<![CDATA[THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND TRUST ON CUSTOMER CITIZENSHIP BEHAVIOR ON SHOPEE (A CASE STUDY ON MANAGEMENT STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Sinarwaty, Sinarwaty]]>;
<![CDATA[Conny, Conny]]>
<![CDATA[ AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62668/attariiz.v4i02.1557
<![CDATA[This study aims to determine the effect of service quality, perceived value, and trust on customer citizenship behavior on Shopee. The population in this study consists of students from the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari. This research is an explanatory study. The sample selection in this study used purposive sampling, with a total sample of 85 respondents. The data analysis method used in this study is multiple regression analysis. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Citizenship Behavior (CCB). (2) Perceived value shows a positive effect on customer citizenship behavior (CCB), although this effect is not statistically significant. (3) Trust has a positive and significant effect on customer citizenship behavior (CCB).]]>
