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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Jurnal Darma Agung EKONOMIKA45 Sigma : Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
PEMBUATAN TAS BERNILAI ESTETIS DARI KULIT KERANG UNTUK MENINGKATKAN PENDAPATAN KELOMPOK PEREMPUAN NELAYAN Surni, Surni; Azis Muthalib, Dzulfikri
Jurnal Pengabdian Masyarakat Berkarya Vol. 4 No. 01 (2025): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v4i01.1461

Abstract

Making Aesthetically Valuable Bags from Seashells to Increase the Income of Fisherwomen's Groups. This community service programme aims to empower a group of fisherwomen by making aesthetically pleasing bags from seashell waste. This initiative utilises the abundant potential of marine waste in coastal areas to create eco-friendly fashion products with high economic value. Implementation methods included training in material processing techniques, product design, and digital marketing over 6 months. The results showed a significant improvement in participants' skills, with 90% of group members able to produce bags independently. From an economic aspect, there was an average income increase of 200% (from Rp750,000 to Rp2,250,000 per month). The programme not only improved community welfare but also contributed to a 40% reduction in beach waste. These findings prove that a local resource-based empowerment approach can be a sustainable solution for coastal communities.
THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

Abstract

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION ON IMPULSE BUYING AMONG LAZADA CONSUMERS (A CASE STUDY ON STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1453

Abstract

This study aims to examine and analyze The Influence of Hedonic Shopping Motivation on Impulse Buying Among Lazada Consumers (A Case Study of Students in the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari). The sample was selected using purposive sampling, with a total of 85 respondents. This research employed simple linear regression analysis. The results revealed that hedonic shopping motivation has a positive and significant effect on impulse buying behavior among consumers using the Lazada platform. An increase in hedonic shopping motivation is clearly linked to a corresponding rise in impulse buying behavior. These findings suggest that strong hedonic shopping motivation plays a critical role in driving impulsive purchasing tendencies among Lazada users.
THE INFLUENCE OF WORK LIFE BALANCE AND ORGANIZATIONAL CULTURE ON EMPLOYEE JOB SATISFACTION AT PT. ANUGRAH GROUP CORPORATION, KOLAKA REGENCY Windayani; Nehru Putri, Triwulandari; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1595

Abstract

This study aims to examine the influence of work life balance and organizational culture on employee job satisfaction at PT. Anugrah Group Corporation, Kolaka Regency. Job satisfaction is a crucial factor that determines employee productivity, commitment, and retention. This research adopts a quantitative approach with a census method involving 72 permanent employees as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that work life balance and organizational culture both have a positive and significant effect on employee job satisfaction, both partially and simultaneously. This indicates that employees who can maintain a healthy balance between work and personal life and who work in a supportive organizational culture tend to experience higher job satisfaction. The findings highlight the importance for the company’s management to develop policies that promote flexible work arrangements and to continuously foster a positive, collaborative, and fair workplace culture. These efforts are expected to improve employees’ well-being, motivation, and overall job satisfaction, contributing to the company’s sustainable growth.
THE INFLUENCE OF INTERNAL ENVIRONMENT AND SELF-EFFICACY ON EMPLOYEES’ WORK MOTIVATION AT PT. DAKA GROUP Nehru Putri, Triwulandari; Windayani; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1596

Abstract

This study aims to analyze the influence of the internal environment and self-efficacy on employees’ work motivation at PT. Daka Group. The research employed a quantitative approach using a census sampling method, involving all 60 permanent employees of PT. Daka Group as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that the internal environment and self-efficacy simultaneously have a positive and significant effect on employees’ work motivation. Partially, both the internal environment and self-efficacy also show a positive and significant impact on work motivation. These findings confirm that a supportive internal environment fosters comfort, harmonious relationships, and effective communication, which enhance motivation. Additionally, employees with high self-efficacy tend to be more confident in handling tasks and overcoming work challenges, leading to higher motivation. It is recommended that PT. Daka Group continually improve the quality of its internal work environment and implement development programs to strengthen employees’ self-efficacy as strategic efforts to maintain and enhance work motivation.
THE INFLUENCE OF STORE ASSOCIATES ON BOOK PURCHASE DECISIONS AT GRAMEDIA BOOKSTORE LIPPO PLAZA KENDARI Azis Muthalib, Dzulfikri; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1451

Abstract

This study aims to determine and explain the influence of store associates on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. The population in this study consists of all customers at Gramedia Bookstore Lippo Plaza Kendari. The sample for this study is 60 customers from the bookstore. This research employs simple linear regression analysis. The results indicate that store associates have a positive and significant influence on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. An increase in the quality of store associates positively and significantly affects the improvement of book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. This finding shows that well-performing store associates contribute to the enhancement of purchase decisions.
THE INFLUENCE OF SERVICE QUALITY, PERCEIVED VALUE, AND TRUST ON CUSTOMER CITIZENSHIP BEHAVIOR ON SHOPEE (A CASE STUDY ON MANAGEMENT STUDENTS AT FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Sinarwaty, Sinarwaty; Conny, Conny
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1557

Abstract

This study aims to determine the effect of service quality, perceived value, and trust on customer citizenship behavior on Shopee. The population in this study consists of students from the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari. This research is an explanatory study. The sample selection in this study used purposive sampling, with a total sample of 85 respondents. The data analysis method used in this study is multiple regression analysis. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Citizenship Behavior (CCB). (2) Perceived value shows a positive effect on customer citizenship behavior (CCB), although this effect is not statistically significant. (3) Trust has a positive and significant effect on customer citizenship behavior (CCB).
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON SAMSUNG SMARTPHONE BRAND LOYALTY AMONG MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY Azis Muthalib, Dzulfikri; Wayan Sudasana, I; Masse, Ambo
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1612

Abstract

This study aims to analyze the influence of brand image and brand trust on brand loyalty among Samsung smartphone users who are students of the Management Department, Faculty of Economics and Business, Universitas Halu Oleo Kendari. This research employed a quantitative approach with an explanatory research design. A total of 30 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and brand trust have a positive and significant effect on brand loyalty, both simultaneously and partially. These findings support recent theories stating that in the digital era, brand loyalty is shaped by the strength and uniqueness of brand associations and consumer trust, which are reinforced through digital interactions and electronic word-of-mouth communication. This research is expected to provide practical insights for companies in designing effective marketing strategies to maintain young consumers’ loyalty in the increasingly competitive smartphone market.
ANALYSIS OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP BEHAVIOR AND EMPLOYEE CREATIVITY AT THE OFFICE OF COOPERATIVES AND SMES, SOUTHEAST SULAWESI PROVINCE Ade Marsalena, Nindy; Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1637

Abstract

This study aims to determine and analyze the relationship between transformational leadership behavior and employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. The population in this study were employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. The research sample was 61 employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. This study uses simple linear regression analysis. The results showed that transformational leadership behavior had a positive and significant relationship with the creativity of employees at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. Changes in increasing transformational leadership behavior are positive and real towards increasing employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. This fact shows that good transformational leadership behavior has a contribution in increasing the creativity of employees at the Cooperatives and UMKM Office of Southeast Sulawesi Province.
Co-Authors Abd. Azis Muthalib Ade Marsalena, Nindy Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Andi Muhammad Fuad Ramadhan Arusani, Arusani Asfahyadin Aliddin, Laode Azis Muthalib, Abd Conny Conny Conny Conny, Conny Dewi, Ayu Lestari Emilia Nurdin Fitriaman Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Husin Husin Isalman Ismail, La Ode Ittaqullah, Nurul Juharsah Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masri, Muhammad Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Purwati Ningtyas, Ajeng Putera, Asrip Putra, Halim Dwi Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Rialdy Hasan, Rachmat Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwaty Sunarjo Sudirman Zaid Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf, Niken Yulian