Articles
<![CDATA[PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI ]]>
<![CDATA[Naim, Ifin]]>;
<![CDATA[Nursaadha Rajuddin, Wa Ode]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/ecotechnopreneur.v2i02.678
<![CDATA[Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.]]>
<![CDATA[PENGARUH SERVICE RECOVERY DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT. BANK SULTRA CABANG UTAMA KENDARI ]]>
<![CDATA[Dzulfikri Azis Muthalib]]>;
<![CDATA[Abd. Azis Muthalib]]>;
<![CDATA[Muh. Irfandy Azis]]>;
<![CDATA[Muh. Israwan Azis]]>
<![CDATA[ AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/attariiz.v2i04.811
<![CDATA[This study aims to determine and explain the effect of service recovery and customer satisfaction on customer loyalty at PT Bank Sultra Kendari Main Branch. The population in this study were all customers at PT Bank Sultra Kendari Main Branch. The research sample was 100 customers at PT Bank Sultra Kendari Main Branch. This study uses multiple linear regression analysis. The results showed that: (1) Simultaneously there is a positive and significant effect of service recovery variables and satisfaction on customer loyalty. This fact shows that the better the service recovery and satisfaction provided, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (2) Service recovery variables have a positive and significant effect on customer loyalty. The better the service recovery provided to customers, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (3) Customer satisfaction variables have a positive and significant effect on customer loyalty. The better the satisfaction felt by the customer, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch.]]>
<![CDATA[PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Masse, Ambo]]>;
<![CDATA[Conny, Conny]]>;
<![CDATA[Haprisia, Haprisia]]>
<![CDATA[ PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia ]]>
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DOI: 10.62668/phenomenon.v2i02.1223
<![CDATA[This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN TERHADAP KEUNGGULAN BERSAING DAN KEPUASAN MAHASISWA PADA UNIVERSITAS MUHAMMADIYAH KENDARI ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia ]]>
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DOI: 10.62668/phenomenon.v2i02.1224
<![CDATA[The title of research is a Effect of service quality on competitive advantage and student satisfaction at the Six Six College of Economics Kendari This study aims to determine and explain the effect of service quality on competitive advantage and student satisfaction at the Kendari Six Six School of Economics. The population in this study were all students at the Six Six Kendari College of Economics. The number of samples in this study were 94 students. This study uses Partial Least Square (PLS) analysis. The results showed that: (1) Service quality had a positive and significant effect on competitive advantage at the Kendari Six Six School of Economics. (2) Service quality has a positive and significant effect on student satisfaction at the Kendari Six Six School of Economics. (3) Competitive advantage has a positive and significant effect on student satisfaction at the Six Six College of Economics Kendari. (4) Competitive advantage can mediate the effect of service quality on student satisfaction at the Kendari Six Six College of Economics.]]>
<![CDATA[ANALISIS ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN UMKM DI KOTA KENDARI ]]>
<![CDATA[Laode Asfahyadin Aliddin]]>;
<![CDATA[Sudirman Zaid]]>;
<![CDATA[Samdin]]>;
<![CDATA[Nursaban Rommy]]>;
<![CDATA[Dzulfikri Azis Muthalib]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Jurusan Manajemen FEB UHO ]]>
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DOI: 10.55598/jmk.v17i1.23
<![CDATA[Abstract The purpose of this study is to examine and explain entrepreneurial orientation and competitive advantage in improving the marketing performance of MSMEs in Kendari City. This study design is based on a quantitative approach using cross-sectional survey data collection methods. Data collection was conducted using a questionnaire instrument. The research sample consists of 96 MSME actors in Kendari City. The analytical tool used for hypothesis testing is multiple regression analysis. The study results indicate that: (1) Entrepreneurial orientation has a positive and significant effect on marketing performance. This means that an increase in the entrepreneurial orientation of MSME actors in Kendari City will be followed by a tangible improvement in marketing performance. (2) Competitive advantage has a positive and significant effect on marketing performance. This means that an increase in the competitive advantage of MSME actors in Kendari City will be followed by a tangible improvement in marketing performance.]]>
<![CDATA[PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI ]]>
<![CDATA[Naim, Ifin]]>;
<![CDATA[Nursaadha Rajuddin, Wa Ode]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/ecotechnopreneur.v2i02.678
<![CDATA[Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.]]>
<![CDATA[PENGARUH SERVICE RECOVERY DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT. BANK SULTRA CABANG UTAMA KENDARI ]]>
<![CDATA[Dzulfikri Azis Muthalib]]>;
<![CDATA[Abd. Azis Muthalib]]>;
<![CDATA[Muh. Irfandy Azis]]>;
<![CDATA[Muh. Israwan Azis]]>
<![CDATA[ AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 2 No 04 (2023): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/attariiz.v2i04.811
<![CDATA[This study aims to determine and explain the effect of service recovery and customer satisfaction on customer loyalty at PT Bank Sultra Kendari Main Branch. The population in this study were all customers at PT Bank Sultra Kendari Main Branch. The research sample was 100 customers at PT Bank Sultra Kendari Main Branch. This study uses multiple linear regression analysis. The results showed that: (1) Simultaneously there is a positive and significant effect of service recovery variables and satisfaction on customer loyalty. This fact shows that the better the service recovery and satisfaction provided, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (2) Service recovery variables have a positive and significant effect on customer loyalty. The better the service recovery provided to customers, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch. (3) Customer satisfaction variables have a positive and significant effect on customer loyalty. The better the satisfaction felt by the customer, the higher the customer loyalty at PT Bank Sultra Kendari Main Branch.]]>
<![CDATA[PENGARUH ORIENTASI PELAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA UD. MAJU KENDARI ]]>
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Azis, Muh. Irfandy]]>;
<![CDATA[Muthalib, Abd. Aziz]]>;
<![CDATA[N, Ismail Khalid]]>
<![CDATA[ JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/jim.v1i02.485
<![CDATA[This study wants to see how the influence of service orientation and marketing mix on customer satisfaction at UD. Maju Kendari. The research sample was 78 customers at UD. Maju Kendari. This study uses multiple linear regression analysis. The significance value is 0.000 which means it is smaller than the value of ? = 0.05, so statistically the variables of service orientation (X1) and marketing mix (X2) simultaneously (together) have a significant effect on customer satisfaction (Y) at the 95% confidence level. The R2 (R-Square) value is 0.897. The R value (correlation coefficient number) of 0.947 indicates that the closeness of the direct relationship between the service orientation variable (X1) and the marketing mix (X2) to customer satisfaction (Y) is 94.7%. After the data is processed, the results are obtained: (1) The higher the service orientation and marketing mix, the higher the customer satisfaction at UD. Maju Kendari. (2) The higher the service orientation, the higher the customer satisfaction at UD. Maju Kendari. (3) the higher the marketing mix, the higher the customer satisfaction at UD. Maju Kendari.]]>
<![CDATA[ANALISIS KEBUTUHAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA KENDARI (STUDI KASUS PADA MAHASISWA PASCASARJANA UNIVESITAS HALU OLEO) ]]>
<![CDATA[Nursaadha Rajuddin, Wa Ode]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>
<![CDATA[ JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/jim.v1i02.500
<![CDATA[This study aims to determine and analyze: (1) The effect of needs and lifestyle simultaneously on smartphone purchasing decisions in Kendari City; (2) The influence of needs on smartphone purchasing decisions in Kendari City; (3) The influence of lifestyle on smartphone purchasing decisions in Kendari City. This research is a research with a descriptive quantitative approach, which is designed to obtain empirical evidence, test and analyze the needs and lifestyle of smartphone purchasing decisions in Kendari City. The population in this study were all smartphone users with a sample of 100 respondents. Sampling was carried out using purposive sampling technique. Collecting data in this study is to use a questionnaire. Data analysis techniques use two methods of analysis, namely descriptive and quantitative analysis. The results of this study are: (1) Needs and lifestyle simultaneously have a positive and significant effect on smartphone purchasing decisions; (2) Needs have a positive and significant effect on smartphone purchasing decisions; (3) Lifestyle has a positive and significant effect on smartphone purchasing decisions.]]>
<![CDATA[PENGARUH PERKEMBANGAN TEKNOLOGI TERHADAP MINAT KONSUMEN MENGGUNAKAN JASA PENGIRIMAN EKSPRESS DI PT. POS INDONESIA KOTA KENDARI ]]>
<![CDATA[Nursaadha Rajuddin, Wa Ode]]>;
<![CDATA[Azis Muthalib, Dzulfikri]]>;
<![CDATA[Naim, Ifin]]>
<![CDATA[ JIM : Journal Of International Management Vol 1 No 02 (2022): JIM : Journal Of International Management ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/jim.v1i02.502
<![CDATA[This study aims to determine and examine the effect of technological developments on consumer interest in using Express Delivery Services at PT. Kendari City Post Indonesia. The population in this study is that this research will be limited by using the following criteria: (1) Consumers who make transactions at Express Delivery Services at PT. Pos Indonesia Kendari City, (2) Has been a consumer for more than 1 year. Sampling was carried out Sampling was carried out at PT. Pos Indonesia, Kendari City, with a total sample in this study of 60 respondents. Collecting data in this study is to use a questionnaire and documentation. Methods of Analysis Descriptive Statistical Analysis and Simple Linear Regression Analysis. The results of this study are: namely: technological developments have a positive and significant effect on consumer interest in using Express Delivery Services at PT. Pos Indonesia Kendari City]]>
