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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Riau Journal of Empowerment Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BASKARA: Journal of Business and Entrepreneurship Jurnal PkM (Pengabdian kepada Masyarakat) Journal of Law, Poliitic and Humanities Jurnal Ilmu Multidisplin Jurnal Manajemen dan Pemasaran Jasa Jurnal Pendidikan Siber Nusantara Siber International Journal of Education Technology Jurnal Komunikasi dan Ilmu Sosial MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Hamdan
Faculty Of Economic And Business, Universitas Mercu Buana Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Service Quality, Facilities and Location on the Decision to Purchase Citraraya Tangerang Housing Samudro, Amzad; Hamdan, Hamdan
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i1.3064

Abstract

This research aims to analyze the influence of service quality, facilities and location on purchasing decisions for CitraRaya Tangerang housing. Through a quantitative approach that is causal in nature, it is carried out to obtain a research model according to the procedure. This requires a sample that has been observed and determined based on the criteria of respondent characteristics using purposive sampling and 190 samples were found to ensure the sample was appropriate. This reason makes this research use the PLS analysis method approach which is the right step for analyzing research data. The results of this research are that service quality, facilities and location have a positive and significant effect on the decision to purchase CitraRaya housing. Finally, the findings of this research provide knowledge that can be relied upon in the future, especially for property business actors as an important reference in making effective marketing management strategic decisions in achieving competitive advantage.
The Influence of Security, Trust and Price on Puri Mansion Housing Purchasing Decisions Samudro, Amzad; Raharja, Indra; Hamdan, Hamdan
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3065

Abstract

This research aims to analyze the influence of security, trust and price on purchasing decisions for Puri Mansion housing in West Jakarta. The approach used is quantitative-descriptive research, as a result the sample was determined using a non-probability purposive sampling technique. The samples obtained were 160 samples using a web questionnaire technique as a data collection tool. This makes this research choose the SEM-PLS data analysis method with the SmartPLS application. The results of this research provide knowledge that security, trust, and price produce a positive and significant effect on the decision to purchase Puri Mansion housing. This proves how important the factors of security, trust and price are in determining home purchasing decisions. Therefore, the main focus of attention for property business actors is implementing these factors as strategic decision-making actions in the context of effective marketing management in the future, and of course this will be an addition to the latest knowledge for further reliable research
Determining Purchasing Decisions and Customer Satisfaction based on Price and Trust: A Literature Review of Marketing Management Hamdan, Hamdan; Ali, Hapzi; Rizky Mahaputra, M.
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 1 (2024): Siber International Journal of Education Technology (July 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i1.105

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of price and trust variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results of the study indicate that price influences purchasing decisions, advertising influences customer satisfaction, trust influences purchasing decisions, trust influences customer satisfaction and purchasing decisions influence customer satisfaction.
Trust as a Mediator between Export Commitment and Competitive Advantage on Export SME Performance Indra, Raharja; Hamdan, Hamdan
Dinasti International Journal of Management Science Vol. 6 No. 2 (2024): Dinasti International Journal of Management Science (November - December 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i2.2826

Abstract

Research was carried out to create sustainability of SMEs in the export sector through superior topics in the field of innovation and entrepreneurship with the sub-sector of Micro, Small and Medium Enterprises, abbreviated as UMKM. Important characteristics analytically and experimentally. This research examines the role of Trust as a mediator between Export Commitment and competitive advantage on the performance of Small and Medium Enterprises conducting export businesses in Indonesia. The main phenomenon in this research is the involvement of MSMEs in the supply chain, which is still very minimal, only reaching 6.3 percent in the global value chain in Southeast Asia, far behind Malaysia (46.2%), Thailand (29.6%), the Philippines (20.1%) and Vietnam 21.4%. For national exports, SMEs in Indonesia have only reached 14 percent, far from the government's target of 17 percent. In accordance with the Mercubuana University Research Master Plan for the period 2021 – 2024. The research begins with measuring the Level of Technology Readiness at level 3 with proof-of-concept criteria. Proof of concept, this research has a research objective and developing concepts, especially those related to competitive advantage, commitment and trust, which can improve the performance of Small and Medium Enterprises in the export sector in Indonesia. The research method that uses a quantitative approach with the SEM-PLS data analysis method is considered appropriate. The choice of the SEM- PLS method, because this research is predictive, will of course be able to represent the research model better. This research used 84 respondents from 88 returned questionnaires. The research results of export commitment and trust on the performance of export SMEs have a positive and insignificant effect, competitive advantage on the performance of export SMEs has a significant positive effect.
Strategi Green Marketing Hasil Kreasi Barang Bekas Karya Ibu-ibu PKK Kembangan Utara Hamdan, Hamdan; Imaningsih, Erna Sofriana; Marlapa, Eri; Raharja, Indra
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i5.16978

Abstract

Sangatlah penting untuk memberikan perhatian lebih terhadap isu-isu tentang keberlanjutan. Laporan terkini mengungkapkan bahwa hampir 90% Gen X bersedia membayar 10% lebih untuk produk berkelanjutan dibandingkan dua tahun sebelumnya hanya 34%. Terutama proyeksi 2030, Gen Z mewakili 27% pendapatan dunia yang melampaui melenial pada tahun 2031, disebabkan Gen Z mendukung nilai-nilai berkelanjutan. Tentunya ini adalah peluang potensial yang berharga demi memperoleh nilai-nilai ekonomi yang inklusif dan pemberdayaan kolektif. Sebagi upaya dalam mewujudkannya, PkM ini bertujuan untuk meningkatkan pengetahuan tentang pentingnya green marketing, penerapan strategi green marketing yang efektif, dan menanamkan nilai-nilai perilaku green marketing. Metode yang digunakan dalam menghasilkan fokus tujuan PkM ini adalah ceramah, diskusi dan workshop pembuatan kreasi barang bekas terhadap Ibu-ibu PKK. Hasil yang diperoleh adalah Ibu-ibu PKK memiliki pengetahuan tentang green marketing, manfaat dan arti penting dari strategi green marketing dan menyadari pentingnya menanamkan nilai-nilai perilaku green marketing. Akhirnya, kunci penerapan strategi green marketing adalah: (a) desain yang ramah lingkungan, (b) penentuan posisi yang ramah lingkungan, (c) harga produk yang ramah lingkungan, (d) kemasan yang ramah lingkungan, dan (e) pembuangan yang ramah lingkungan.
Faktor Eksternal Perceived Ease of Use dan Perceived Usefulness pada Aplikasi Belanja Online: Adopsi Technology Accepted Model Hapzi Ali; Hamdan, Hamdan; M. Rizky Mahaputra
Jurnal Ilmu Multidisiplin Vol. 1 No. 3 (2022): Jurnal Ilmu Multidisplin (Oktober-Desember 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.747 KB) | DOI: 10.38035/jim.v1i3.75

Abstract

Konsep Technology Accepted Model yang diadaptasi maupun diadopsi oleh para peneliti semakin berkembang sejalannya meningkatnya teknologi informasi. Technology Accepted Model dalam perkembangan ilmu teknologi digitalisasi memberikan kontribusi yang sangat penting bagi pelaku usaha dalam industri e-commerce. Technology Accepted Model menganalisis tentang persepsi kemudahaan dan persepsi kegunaan sebagai bentuk penerimaan dan niat berperilaku untuk menggunakan sistem informasi, website, atau aplikasi ponsel. Oleh karena itu, literatur ini sangat penting untuk dilakukan dalam menentukan faktor eksternal yang mempengaruhi kemudahan penggunaan sebuah sebuah aplikasi belanja online. Telah diakui bahwa faktor eksternal yang meliputi: perceived enjoyment, self-efficacy, dan social influence atau sucjective norm didefinisikan sebagai preferensi dari persepsi individu berdasarkan kesesuaian antara kegunaan dan kemudahan yang dirasakan yang tercermin dari perilaku untuk menggunakan aplikasi belaja online. Selain itu, diharapkan model penelitian ini memberikan wawasan dan berkontribusi terhadap pengembangan model penelitian masa depan dalam konteks teknologi informasi.
The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce Hamdan, Hamdan; Imaningsih, Erna Sofriana; Indrajaya, Sonny; Raharja, Indra; Yuliantini, Tine
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.007

Abstract

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena
Menanggapi eWOM Negatif dalam Meningkatkan Niat Belanja Online: Sebuah Pendekatan Studi Literatur Ali, Hapzi; Hamdan, Hamdan; Rizky Mahaputra, M.
Jurnal Komunikasi dan Ilmu Sosial Vol. 1 No. 3 (2023): Jurnal Komunikasi dan Ilmu Sosial (Juli-September 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v1i3.164

Abstract

Karena penelitian ini menggunakan indikator-indikator yang memberikan perubahan besar pada konstruknya dan berkontribusi tinggi, pendekatan konstruk formatif dan reflektif dipilih. Penelitian ini menggunakan pendekatan studi literatur untuk mendapatkan rujukan dan hasil penelitian yang relevan. Studi literatur diperoleh dari berbagai jurnal terindeks dan bereputasi adalah sumber utama sebagai keputusan dalam menjelaskan hasil penelitian. Setelah dilakukan tinjauan literatur secara intensif, hasil penelitian ini memberikan pengetahuan bahwa menanggapi eWOM negatif yang dibangun melalui aspek: segera meminta maaf, segera memberikan penjelasan, segera memberikan kompensasi, dan segera berjanji untuk menyelesaikan ulasan negatif, memiliki kekuatan dalam meningkatkan niat belanja online seperti: suka belanja, bersedia belanja, bersedia bertransaksi dalam waktu dekat, dan bersedia belanja di masa depan. Ketika konsumen merasa ketidaksesuaian antara pengorbanan seperti: biaya, waktu, dan tenaga, dengan kinerja produk atau layanan dari aplikasi atau situs web yang diharapkan, pelaku usaha dapat menanggapi konsumen dengan cara: segera meminta maaf, segera menjelaskan, segera memberikan kompensasi, dan segera berjanji untuk memperbaiki masalah dalam ulasan negatif. Strategi ini dipastikan dapat meningkatkan niat konsumen untuk melakukan aktivitas belanja online.
The Influence of Lifestyle, Design and Price Perceived on Purchase Intention Yamaha NMAX Motorcycles in Tangerang City Pamungkas, Galih; Hamdan Hamdan
Journal of Law, Politic and Humanities Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.608 KB) | DOI: 10.38035/jlph.v1i4.81

Abstract

The purpose of this study was to determine the Analysis of Lifestyle, Design, and Price Perception of Interest in Buying a Yamaha NMAX Motorcycle in the City of Tengerang. The sample used in this study were 180 respondents with a quantitative method approach. The data collection method used is a questionnaire and using Accidental Sampling for sampling. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). From the results of the study, it was found that Lifestyle, Design and Price Perception had a positive and significant effect on Purchase Interest of Yamaha NMAX Motorcycles.
Home Purchase Decisions: An Analysis of Location, Promotion, and Price of Housing in Indonesia Samudro, Amzad; Hamdan, Hamdan; Raharja, Indra
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i5.2256

Abstract

This research is about purchasing decisions for Pantai Indah Kapuk 1 housing in Indonesia and this study aims to determine location, promotion and price analysis of housing purchase decisions at Pantai Indah Kapuk 1 and the respondents who are the owners of Pantai Indah Kapuk 1 housing. This research is descriptive quantitative. Primary data and secondary data obtained. Secondary data was obtained from various sources such as journalists, books and other related primary publication data obtained by distributing questionnaires to the target respondents. Determining the number of samples using purposive sampling technique and will be distributed via Google form to at least 150 respondents obtained. The results showed that location has a significant positive relationship with purchasing decisions, promotion has a significant positive relationship with purchasing decisions, and price has a significant positive relationship with purchasing decisions.
Co-Authors Abdul Rahmat Aldina Shiratina Amzad Samudro Amzad Samudro Amzad Samudro Deden Kurniawan Deden Kurniawan Eri Marlapa Erna Sofriana Imaningsih Galih Pamungkas, Galih Hapzi Ali Hapzi Ali Hazi Ali Imaningsih, Erna Sofriana Indra Raharja Indra, Raharja M. Rizky Mahaputra Marlapa, Eri Mochamad Rizki Sadikin Mohd Yusoff Yusliza Muhamad Ilham Syachrony Nurul Rizka Paijan Raharja, Indra Raharja, Indra Restu Aji Iswahyudi Ridho Rafqi Ilhamalimy Rizky Mahaputra, M. Samudro, Amzad Sonny Indrajaya Tine Yuliantini