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All Journal PROSIDING SEMINAR NASIONAL JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) LINK Jurnal Mirai Management AL-FURQAN YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ternak Jurnal LENTERA: Jurnal Studi Pendidikan Jurnal Buana Akuntansi Jurnal Ilmiah Akuntansi Peradaban International Journal of Animal Science Computer and Informatics Education Review Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Jurnal Ilmiah Wahana Pendidikan Dinamis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JURNAL POLI-TEKNOLOGI JURNAL AKUNTANSI DAN BISNIS Jurnal Rumpun Ilmu Kesehatan Jurnal Akta Notaris Jurnal Mutiara Ilmu Akuntansi Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Akademik Pengabdian Masyarakat Jurnal Media Akademik (JMA) The Journal of Artificial Intelligence and Development Prosiding Seminar Nasional Unimus Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Akuntansi Pajak dan Kebijakan Ekonomi Digital International Journal Of Public Health International Journal Of Health And Social Behavior IECON: International Economics and Business Conference Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Kajian Administrasi Publik dan ilmu Komunikasi Dedikasi Nusantara
Edy Susanto
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PEMBERDAYAAN UMKM PENJUAL NASI GORENG "NASI GORENG BENNY" MELALUI STRATEGI BRANDING VISUAL DAN PEMASARAN DIGITAL Benny Cuaca; Bambang Widjanarko Susilo; Edy Susanto; Zarah Dinul Khaq; Galuh Aninditiyah; Ayu Miranti Kusumaningrum; Rezky Eko Prasetyo; Febryantahanuji Febryantahanuji
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.8429

Abstract

The Student Creativity Program (PKM) is carried out to help improve the quality and competitiveness of MSMEs selling fried rice through an educational approach and the development of digital marketing strategies. The program integrates three main aspects: hygiene education, strengthening visual brand identity, and implementation of digital marketing strategies. The implementation method uses the Participatory Action Research (PAR) approach which includes field observation, hygiene training, business visual identity design, and promotional assistance through social media. The results of the program showed a significant increase in the number of customers (35% average), daily sales, and the level of public awareness of the brand. The implementation of hygiene standards also increases consumer confidence. This program proves that structured assistance can accelerate the growth of culinary MSMEs and is expected to be a reference for empowering similar MSMEs in urban areas.
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Keputusan Investasi Reksadana: Studi Kasus Pada Mahasiswa S1-Akuntansi Universitas STEKOM Bambang Widjanarko Susilo; Benny Cuaca; Edy Susanto; Zarah Dinul Khaq; Galuh Aninditiyah; Ayu Miranti Kusumaningrum; Rezky Eko Prasetyo; Febryantahanuji Febryantahanuji
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8735

Abstract

This study analyzes the influence of financial literacy and financial inclusion on mutual fund investment decisions at issuer brokers using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 100 S1 Management students who actively invested in mutual funds through issuer brokers. Data was collected through an online questionnaire with 24 measurement indicators that have been tested for validity and reliability. The results of the PLS-SEM analysis showed that financial literacy had a positive and significant effect on mutual fund investment decisions (β = 0.501; t = 7.724; p < 0.001). Financial inclusion also had a positive and significant effect (β = 0.414; t = 6.194; p < 0.001). The R² value for the investment decision variable is 0.608, indicating that 60.8% of the variation in investment decision can be explained by both exogenous variables. Outer loading of all indicators was above 0.70 with Average Variance Extracted (AVE) > 0.50 and Composite Reliability (CR) > 0.70, meeting the criteria of convergent validity and reliability. These findings affirm the importance of improving financial literacy and financial inclusion to encourage the quality of mutual fund investment decisions among students.
Co-Authors A. Fadlilah Adi Asmara Aditia Aulia Adityo Birowo Akmal Dzaky Adhynata Akmal Riza Firjatullah Al Kurnia, Dyanovita Alfian Adi Atma Alif Tegar Galih Khalefi Alvionita Dairo Lende Amor Sofandi Aprilliant Anista Arif Arya Arya Bayu Sayeti Asfahani Asfahani Asri Ady Bakri Assyeh Annasrul Majid Asti Putri Kartiwi Ayu Miranti Kusumaningrum Bambang Widjanarko Susilo Benny Cuaca bogy restu ilahi Charles Charles Christian Hendro Setiawan Denya Saputri DenyaSaputri Devan Adika Prasetya Dwi Rochmayanti Edo Stanzah Edy Susena Eko Dewantoro Eri Hartanto Farros Fadhlillah Febryantahanuji Febryantahanuji Fiddinillah Fiddinillah Foezy Imroatul Awaliyah Frestiany Regina Putri Galuh Aditya Galuh Aninditiyah Gatot Murti Wibowo Hadi Wahyudi Hasani, Rofiabul Hermawansa Hermawansa Hery Widijanto Hotdian Sinambela Husni Ramhadan I Putu Adi Susanta Ian Arbatona Inawaty sidabalok Iswari Septiana Nindi Wulandari Ivan Ardiansyah Jihan Azzahra Diovant Joshua Christian Marpaung Joshua Christian Marpaung5 Kevin kevin Kirana Ikhtiari Lady Antira Lestariningsih Loso Judijanto M. Reza Oktananda M.F Amin Manatap Dolok Lauro, Manatap Dolok Marhamah . Marhamah Marhamah Marscelino Virgi Pratama May Fatul Uul Qoriah Meri Andaria Mesterjon Metria Riza Sativa Muhammad Azhar Nurbahtiar Muhammad Ridwan Muhammad Rizky Fatahillah Mursalim Laekkeng Mursalim Mursalim Nadilla Putri Melisa Nanik Qosidah Niken Haq Nina Indriyawati Novita Sri Wulandari Novriza Wahyu Ardiansyah Nurinayah Jimad Nurul Badriyah Pamela Mikaresti Prayoga Dwi Cahyo Sutomo Putra Putri Milanda Bainamus Qabilah Cita Kurnia Nastiti Soemarsono Rafi Iftikhar Riyanto Restu Indriani Rewang Budi Prasetyo Reyfani Amalia Reza Almasyah Pratama Rezky Eko Prasetyo Ridhwan Rosyidi Risma Nurhapsari Rismaya Nikmatul Hida Saskia Putri Rizky Adiyatma Rizky Maulan Rosari Cahyaning Rastri Sri Wahyuning Sri Wiranti Setiyanti Subinarto Subinarto Sucipto Febrianto Sulastri Sulastri Supriyo Supriyo Syaipul Amri Syamsul Arifin Syuhada Hikmatyar Rahadian Ummu Kalsum Viny Christanti M Vita Nida Sari Vivi Kumalasari, Vivi WAHYUNI Wenny Ladhunka Yoga Bismoko Aptawidiyadhana Yudha Gymnastiar Yuki Edi Saputra Yusdi, Sri Wahyuningsih Zahra Dinul Khaq Zarah Dinul Khaq