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Pengaruh Promosi dan Variasi Produk Terhadap Minat Beli Pelanggan Pada PT. Aura Tirta Nusantara M Yazlim Syamsudin; Halawa, Fransiscus Amonio
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan Untuk mengetahui pengaruh promosi terhadap minat beli pelanggan PT Aura Tirta Nusantara, pengaruh variasi produk terhadap minat beli pelanggan PT Aura Tirta Nusantara dan pengaruh promosi dan variasi produk terhadap minat beli pelanggan PT Aura Tirta Nusantara. Sampel dalam penelitian ini adalah para konsumen yang mengkonsumsi air minum dalam kemasan aurafit produksi dari PT. Aura Tirta Nusantara yang berjumlah 85 responden. Hasil dari penelitian menunjukan bahwa Promosi memiliki pengaruh tidak signifikan terhadap Minat Beli, sedangkan Variasi Produk memiliki pengaruh positif dan signifikan terhadap Minat Beli , artinya perubahan nilai Variasi Produk mempunyai pengaruh searah terhadap perubahan Minat Beli atau dengan kata lain apabila Variasi Produk meningkat maka akan terjadi peningkatan tingkat Minat Beli dan secara statistik memiliki pengaruh yang signifikan.
Perspektif Kepuasaan Pasien Terhadap Fasilitas dan Pelayanan Rawat Jalan Di RSIA “XYZ” Jakarta Halawa, Fransiscus Amonio; Milawati; siahaaan, Leonard
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v10i2.60

Abstract

Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh antara reliability, assurance, tangible, emphaty dan responsiveness secara parsial maupun simultan terhadap kepuasan pasien. Adapun yang menjadi Subjek penelitan pada penelitian ini adalah pasien Rawat Jalan di RSIA “XYZ” Jakarta sejumlah 382 orang. Data yang diperoleh dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh reliability terhadap kepuasan kerja secara signifikan, terdapat pengaruh assurance terhadap kepuasan pasien secara signifikan, terdapat pengaruh tangible terhadap kepuasan pasien secara signifikan, terdapat pengaruh emphaty terhadap kepuasan pasien secara signifikan, terdapat pengaruh responsiveness terhadap kepuasan pasien secara signifikan, dan terdapat pengaruh antara reliability, assurance, tangible, emphaty dan responsiveness secara bersama-sama dan signifikan terhadap kepuasan pasien Rawat Jalan di RSIA “XYZ” Jakarta. Disarankan kepada manajemen Rawat Jalan di RSIA “XYZ” Jakarta untuk tetap mempertahankan dan Meningkatkan Mutu Pelayanan dengan melakukan monitoring pelayanan secara berkala.
Analisis Keterampilan Komunikasi Efektif Mahasiswa D3 Sekretaris dalam Menyongsong Dunia Kerja Diyan Putranto; Halawa, Fransiscus Amonio; Rintis Eko Widodo; Launrensius Renald Diansilves; Siagian, Kartini
Journal Management SMC Vol 2 No 2 (2024): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v10i2.61

Abstract

Penelitian ini bertujuan untuk menganalisis keterampilan komunikasi efektif mahasiswa D3 Sekretaris di Sekolah Tinggi Ilmu Manajemen Saint Mary dalam mempersiapkan diri menghadapi dunia kerja. Metode yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa mahasiswa memiliki keterampilan komunikasi verbal dan non-verbal yang cukup baik, namun masih menghadapi tantangan dalam hal kepercayaan diri dan kemampuan menulis. Keterampilan komunikasi yang baik terbukti berpengaruh positif terhadap kesiapan kerja mahasiswa, membantu mereka membangun hubungan yang baik dengan rekan kerja dan atasan. Namun, tantangan seperti kurangnya pengalaman praktik dan latar belakang budaya yang beragam dapat menghambat pengembangan keterampilan ini. Penelitian ini menyimpulkan bahwa penguatan kurikulum dan pelatihan keterampilan komunikasi di institusi pendidikan sangat diperlukan untuk meningkatkan kesiapan mahasiswa dalam menghadapi dunia kerja. Dengan demikian, penelitian ini memberikan kontribusi penting bagi pengembangan program studi D3 Sekretaris dan meningkatkan kualitas pendidikan di bidang administrasi perkantoran.
The Digital Collateral Substitute: Modelling Supply Chain Finance (SCF) as a Catalyst for MSME Quality Standardization and Stable Sourcing in the Hotel F&B Supply Chain Putranto, Diyan; Halawa, Fransiscus Amonio; Widodo, Rintis Eko; Setiawan, Fahmi; Ajizi, Budi Nurhamdani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3712

Abstract

This study investigates the structural imperative for the Indonesian hotel industry to integrate localized MSMEs to mitigate high archipelagic logistics costs (22%–23.5% of GDP) by addressing the critical barrier of capital access required for quality. Employing a theoretical framework that integrates the Resource-Based View (RBV) and Transaction Cost Economics (TCE), we model how financial liquidity (SCF) translates into quantifiable operational excellence (Anon. Hotel SCM, 2023). A Quantitative Empirical Design utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to analyze data from 185 matched Buyer-Supplier dyads in the Java-Bali hotel F&B supply. Findings reveal substantial explanatory power for Sourcing Stability (R2 = 0.556) and confirm that SCF adoption significantly leads to MSME investment in Quality Standardization (H1), which in turn strongly improves Sourcing Stability (H3). Crucially, Fintech Development (the use of transparent digital platforms) acts as a significant positive moderator (H2 and H4), empirically validating the core theoretical contribution: verifiable transaction data effectively mitigates credit risk, functioning as a Digital Collateral Substitute that overcomes Information Asymmetry, unlocks greater capital access, and maximizes the stability outcomes of quality investment. This research provides a strategic blueprint for the hospitality sector to stabilize local supply chains, reduce high national inventory costs, and achieve national mandates for inclusive economic growth.
The Drivers of Supply Chain Resilience in Developing Economy Tourism: Organizational Culture and Strategic Practices Putranto, Diyan; Halawa, Fransiscus Amonio; Widodo, Rintis Eko; Setiawan, Fahmi; Ajizi , Budi Nurhamdani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3729

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This descriptive qualitative study addresses a critical theoretical gap by exploring the non-structural drivers of Supply Chain Resilience (SCR) within the highly vulnerable Tourism Supply Chain Management (TSCM) context of developing economies. Employing a multiple case study approach using in-depth interviews with expert decision-makers, the research aimed to uncover the cultural and strategic mechanisms enabling adaptive recovery. Thematic analysis identified three interconnected drivers of SCR: first, Strategic Foresight, which transforms conventional planning by actively integrating technological investments, such as AI and IoT, for predictive visibility and dynamic resource allocation; second, Organizational Culture, which serves as the core agility mechanism by fostering cross-functional collaboration and digital skills necessary for rapid service reconfiguration; and third, Localized Partnering Resilience, which relies on long-term relational assets and mutual trust but is critically reinforced by Verifiable Transparency technologies, such as Blockchain, to mitigate ethical governance risks and build consumer confidence. The study proposes a context-specific framework that positions Organizational Culture and Strategic Foresight as the critical antecedents to Supply Chain Agility, concluding that resilience in volatile markets is fundamentally a human and relational achievement. The findings offer specific, actionable recommendations for managers regarding governance and training, and for policymakers regarding integrated infrastructure and transparency standards.
The Credibility Mechanism: Modelling the Mediating Effect of Blockchain-Enabled Transparency on Sustainable Revenue Premium in Hotel Food & Beverage Supply Chains Putranto, Diyan; Halawa, Fransiscus Amonio; Widodo, Rintis Eko; Setiawan, Fahmi; Ajizi , Budi Nurhamdani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3730

Abstract

The competitive hospitality sector faces a growing credibility crisis, where rising consumer skepticism regarding "greenwashing" severely limits the ability of hotels to capture the Sustainable Revenue Premium. This research addresses a critical gap in Sustainable Supply Chain Management (SSCM) literature by empirically modeling the "Credibility Mechanism"—the process by which digital technology resolves information asymmetry to monetize sustainability claims. Focusing on the complex Food and Beverage (F&B) supply chains of emerging archipelagic economies, the study employs a rigorous sequential mixed-methods design. First, Design Science Research was utilized to architect a permissioned cross-chain blockchain framework integrating Zero-Knowledge Proofs (ZKPs) for verifiable, private provenance. Subsequently, Partial Least Squares-Structural Equation Modeling (PLS-SEM) confirmed that blockchain-enabled transparency significantly mitigates perceived greenwashing risk, which in turn fosters Customer Trust. Critically, the study validates financial outcomes using a Stochastic Frontier Bayesian Model (SFBM) applied to longitudinal hotel data. Results demonstrate that adopting this traceable framework yields an 8.4% increase in F&B revenue efficiency and sustains a 5.1% price premium for ethically sourced items. These findings provide profound theoretical advancements by redefining SCM risk mitigation through Information Governance rather than material redundancy. Managerially, the research offers a data-driven justification for high-tech investment, proving that verifiable transparency is a direct revenue driver essential for competitive advantage in opaque markets.
Faktor – Faktor Yang Mempengaruhi Stres Kerja Karyawan Lembaga Pendidikan Indonesia-Amerika (LPIA) – Cabang Rawasari Halawa, Fransiscus Amonio; Widodo, Rintis Eko; Fadhulloh, M Mushlih
Journal Management SMC Vol 1 No 1 (2023): Jurnal Manajemen
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/smc.v7i9.28

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ABSTRACT This research is a quantitative research using ex-post facto method which is a correlational research. Data analysis techniques were carried out using factor analysis including: 1) Correlation of Indicators: Kaiser-Meyer Olkin (KMO), 2) Factor Extraction: Principal Components Analysis, and 3) Factor Rotation: Varimax Method. The population of this study were all employees of the Indonesian – American Educational Institute (LPIA) – Rawasari Branch. The sample for this study was 35 people who were taken using a saturated sample or census technique, in which the entire population was used as a sample. The data collection technique used is a questionnaire (questionnaire). The purpose of this study was to obtain: some of the most dominant factors influencing the work stress of LPIA – Rawasari Branch employees. The results of this study are based on the Factor Analysis of the Principal Component Analysis factor extraction model and the Varimax Method factor rotation, so it can be concluded that some of the most dominant factors influencing work stress of LPIA – Rawasari Branch employees are: (1) Work conflict, (2) Workload, ( 3) working time, (4) task characteristics, (5) group support and (6) leadership influence Keywords: Job Stress, Work conflict, Workload, Working time, Task characteristics, Group support, Leadership influence
Pengaruh Pendidikan Dan Pengalaman Kerja Terhadap Kinerja Karyawan Pada CV. Permata Bakti Nusantara Siahaan, Leonard; Amonio Halawa, Fransiscus
Journal Management SMC Vol 1 No 1 (2023): Jurnal Manajemen
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/smc.v7i9.31

Abstract

ABSTRACT The purpose of this study was to determine the effect of education and work experience on employee performance at CV. Bakti Nusantara Gems. The research method used is the survey method. Data analysis method is done by using linear regression analysis. From the results of multiple regression analysis carried out in predicting the effect of education variables (X1) and work experience (X2) on employee performance (Y), it is known that the educational regression coefficient is 0.056 and the work experience regression coefficient is 0.105, and the coefficient of determination is 0.002 or 0.02%. The desired increase in employee performance can be explained or improved through increasing the education and work experience variables of employees together, however, the regression coefficient value is more dominant that affects employee performance at CV Permata Bakti Nusantara. F count 1.038 < F Table 3.191 and significance value 0.362 > 0.05 Then Ha is accepted or H0 is rejected. The results of the hypothesis test concluded that there was a positive and insignificant effect on education and work experience on employee performance. Keywords: Education, Work Environment, Motivation, Employee Performance.
Pengaruh Gaya Kepemimpinan terhadap motivasi Kerja karyawan pada PT. Bess Central Insurance Jakarta adminojs, adminojs; Halawa, Fransiscus Amonio; Ariyanto, Budi
Journal Management SMC Vol 1 No 2 (2023): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/smc.v8i10.32

Abstract

ABSTRACT The purpose of this study is to determine the leadership style at PT. Bess Central Insurance, to determine employee motivation at PT. Bess Central Insurance and to determine the effect of leadership style on employee motivation at. researchers conducted research to obtain the necessary data. The location of this research was carried out at PT. Bess Central Insurance Jakarta. The population in this study are all employees at PT. Bess Central Insurance as many as 70 people. In this study the researchers used observation and interviews as a technique to collect data from respondents. The results showed that the leadership style of the leader at PT. Bess Central Insurance has not been able to increase employee motivation, employee motivation at PT. Bess Central Insurance can be categorized as low and leadership style has a strong influence on work motivation, meaning that if the leadership style is better it will affect the increase in employee motivation and vice versa if the leadership style is not good then employee motivation will decrease. Keywords: Leadership style, employee motivation
Pengaruh Iklim Organisasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Bank UOB Indonesia Cabang PIK Boulevard Halawa, Fransiscus Amonio; Yohannes Don Bosko; Rintis Eko Widodo
Journal Management SMC Vol 1 No 2 (2023): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/smc.v8i10.35

Abstract

ABSTRACT The purpose of this study was to determine the effect of organizational climate and work motivation, either partially or simultaneously (simultaneously) on employee performance at PT Bank UOB Indonesia PIK Boulevard Branch. The research method used is the survey method. Data analysis method is done by using linear regression analysis. From the results of multiple regression analysis carried out in predicting the effect of organizational climate variables (X1) and work motivation (X2) on employee performance (Y), it is known that the organizational climate regression coefficient is 0.454 and the motivation regression coefficient is 0.301, and the coefficient of determination is 0.641 or 64.1 %. The desired increase in employee performance can be explained or improved through increasing organizational climate variables and employee work motivation together, however, the regression coefficient value is more dominant which affects employee performance at PT. Bank UOB Indonesia Branch PIK Boulevard F count 298,413 < F Table 3,191 and Significance value 2,045> 0.05 Then Ha is accepted or H0 is rejected. The results of the hypothesis test conclude that there is a positive and insignificant effect on organizational climate and work motivation on employee performance Keywords: Organization, Work Motivation, Employee Performance.