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All Journal Buletin Udayana Mengabdi Jurnal IPTA MUDRA Jurnal Seni Budaya Jurnal Penelitian Pendidikan IPA (JPPIPA) Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION International Journal of Humanities Education and Social Sciences Pusaka : Journal of Tourism, Hospitality, Travel and Business Event International Journal of Tourism Business Research Journal of Commerce Management and Tourism Studies International Journal of Technology and Education Research Asian Journal of Management, Entrepreneurship and Social Science
Yayu Indrawati
Master Program In Tourism, Faculty Of Tourism, Udayana University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Generation Z Motivation to Visit Ubud Toursim Area Ni Putu Sri Anggraeni; Yayu Indrawati; Nyoman Ariana
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 2 (2023): IJHESS OCTOBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i2.575

Abstract

Ubud tourism area is a famous tourist destination in Bali. Ubud is visited by many tourists both foreign tourists and domestic tourists. The number of foreign tourists who come to Ubud does not discourage domestic tourists to enjoy the existing tourist attractions. In the visit of Indonesian tourists in Ubud, there is Generation Z who also visited various tourist attractions in the Ubud Tourism Area and enjoyed the products offered. As a generation that is in adolescence and productive traveling is certainly one way to fill free time in the midst of busy learning and work. The purpose of this study is to analyze the motivation of Generation Z to visit Ubud Tourism Area. This study uses a quantitative approach with a sample of 100 respondents . Sampling techniques in this study using purposive sampling and data collection through the dissemination of questionnaires and literature studies. Data analysis techniques using quantitative descriptive analysis using confirmatory factor analysis, with IBM SPSS Analysis tool 23 for Windows. The results showed that there are two driving factors that motivate Generation Z to visit the Ubud tourism area, namely relaxation and leisure and experiencing something new, while the pull factor that motivates Generation Z to visit is the tourist destination environment. The results of this study implicate the importance of maintaining the beauty of the natural environment and the environment around the Ubud Tourism Area, because Generation Z takes a high interest in natural tourist attractions as a means of their relaxation
Cultural Dynamics of Intimacy in Airline Companies: A Case Study of Qatar Airways RR. Pangestuti Hardiyanti Putri Ning Gusti; Yohanes Kristanto; Yayu Indrawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 2 (2023): IJHESS OCTOBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i2.628

Abstract

Qatar Airways is an airline that has its head office in Doha and has various employees from various countries. This research raises cultural intimacy within airline organizations. The research method used is a qualitative research method with thematic analysis techniques. The informant determination technique in this study used a purposive sampling technique. The results of the study indicate that cultural intimacy within Qatar Airways requires additional training to maintain the existence of the airline's employee performance. The organizational culture that occurs within the company shows that all key informants can follow the organizational culture that exists within the company. Communication that occurs between employees from various countries shows the result that communication misunderstandings often occur due to cultural differences.
Effects of Overtourism on Recidents Perceptions in Ubud District (Gianyar) Desak Putu Candra Dewi; Yayu Indrawati; I Made Adikampana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims at examining recidents perceptions of overtourism in Ubud. The theory used to answer the problems is Carrying capacity and Doxey Irritation Index. The method used is quantitative method. In a study that is the subject of research amounted to 100, which is the surrounding community as in respondents. To determine the informant researchers used probability sampling technique, which probability sampling technique, which the researcher provides an equal opportunity for each respondent of the population to become a member of the sample. Instrument testing uses validity tests and reliability. Meanwhile, the data analysis method uses statistical analysis with multiple linear regression equation. The findings in this research is Ubud is currently in the apaty stage according to Doxey's Irridex theory. Even though the impact of tourism activities is starting to give rise to negative perceptions felt by local communities, due to economic dependence, people in Ubud feel the importance of tourism to support their daily lives. The importance of effective destination management by local authorities, along with positive tourist conduct, were underscored as two contextual elements that mitigate the adverse impacts of overtourism on residents' sentiments. These factors serve as crucial management strategies toward fostering a more sustainable destination.
The Role of Stakeholders in The Development of Pringgasela Tourism Village East Lombok Regency Dyah Estu Larasati; I Gusti Ngurah Widyatmaja; Yayu Indrawati
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The study aims to identify the conditions under which tourism exists and analyze the role of tourism stakeholders in the Pringgasela Tourism Village. We use a qualitative-descriptive approach, accessing the data sources through direct observations, in-depth interviews, and documentation. The data analysis process employs data reduction techniques throughout the stages of collection, verification, and conclusion drawing. The research shows that Pringgasela Tourism Village has a lot of potential. This is clear from looking at component (5A) attractions, activities, accommodations, amenities, and accessibility in its development, which also made the roles of everyone involved stronger. Therefore, the development of Pringgasela Tourism Village as a tourist destination holds significant potential to enhance the community's economy and well-being, as well as draw in more tourists.
Local Community Participation in Tourism Development at Munduk Tourism Village, Bali Putu Sekar Kinaryaning Langit; Yayu Indrawati; Ni Putu Ratna Sari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

This study looks at the tourism development in Bali's Munduk Tourism Village and emphasizes the value of community involvement. In Indonesia, tourism is a key driver of economic growth and the government is concentrating on sustainable tourism development to guarantee long-term gains. Munduk Village, which provides a comprehensive view of the surrounding landscape and culture, received recognition as an independent tourism attraction in 2014 and the Indonesian Tourism Village Award in 2022. Through community involvement in management and environmental conservation, this village promotes a tourism. Observation, interviews, and literature reviews were used in conjunction with a qualitative descriptive method to perform this study from December 2023 to April 2024. Munduk Village has experienced a number of phases in the tourism area's life cycle, from discovery to local communities' involvement in tourism development, according to the study's findings. The village government, customary government, Village Tourism Development Agency, tourism awareness group, and other local organizations all play a part in the local community's involvement. In addition to actively participating in the development, management, and promotion of tourism, local communities also profit monetarily from it. In conclusion, all forms of local community participation have a big contribution to the development of the tourism sector in Munduk Tourism Village.
Management Strategy for Pacu Jalur Event as a Cultural Tourism Attraction in Kuantan Singingi Regency, Riau Province Ananda, Annisa Rizki; Kristianto, Yohanes; Indrawati, Yayu
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Event management is a vital domain within the management of tourism destinations. This study employs a qualitative approach with a descriptive methodology, aiming to delve into and portray phenomena, events, and situations in a thorough and comprehensive narrative manner. Data were collected through triangulation to ensure validity and reliability. In-depth interviews were conducted with informants including the Tourism Office of Kuantan Singingi Regency, academics, local communities, private sector representatives, and media. Observations were carried out via quasi-participation, where the researcher partially engaged in observing the Pacu Jalur event. Documentation related to the Pacu Jalur festival was also gathered as evidence for this study. Additionally, a literature review of other research was conducted to enhance both theoretical and practical insights. The findings reveal that Pacu Jalur, as a tourist attraction, holds significant tourism potential. However, the tourism product components for visitors remain minimal. The stages of event management are neither effective nor efficient. The promotional mix by the Tourism and Culture Office of Kuantan Singingi Regency is social media-based but has yet to reach a broad tourism market. Strategies identified include the political aspect indicating strong government support but also political instability, which could hinder tourism operators. The economic aspect shows that while the Pacu Jalur event generates substantial revenue from hotels, restaurants, and parking, it lacks official sponsors. The social aspect demonstrates that the community is actively involved in both the event's execution and the preservation of this tradition. The environmental aspect reveals that Pacu Jalur has adopted selective logging practices to maintain environmental sustainability. The legal aspect indicates that regulations concerning Pacu Jalur have been formalized as guidelines under regent regulation No. 16 of 2023. In conclusion, event management and promotional strategies are not yet functioning effectively and efficiently, necessitating the implementation of strategies to achieve optimal results.
Development Strategy of Lahendong Pine Forest Tourism Attraction in Tomohon City, North Sulawesi Province Reyka Irlia Pollah; Yayu Indrawati; I Gusti Ngurah Widyatmaja
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1003

Abstract

This study aims to identify the existing conditions of tourism in the tourist attraction of the Hutan Pinus Lahendong and suggest an effective development strategy in the development of the tourist attraction of the Hutan Pinus Lahendong. The research approach used is qualitative descriptive and supported by quantitative data. Data collection through observation, in-depth interviews, questionnaires, documentation and literature studies. The data analysis used includes the IFE, EFE, IE, and SWOT matrix. The results of the study show that the tourist attraction of the Hutan Pinus Lahendong has the potential to be developed based on the 6A components (Attraction, Accessibility, Amenities, Ancillary Service, Accomodation, and Activities). In addition, there are ten key factors, both internal and external factors. The IE matrix shows that the position of the Hutan Pinus Lahendong tourist attraction is in quadrant five. The SWOT analysis shows that there are 5 alternative strategies that can be proposed in the development of the Hutan Pinus Lahendong tourist attraction, The strategies include: (SO) Optimizing Sustainable Development and Increasing the Promotion of Tourist Attractions, (ST) Improving Environmental Quality, (WO) Improving Tourism Support Facilities, and (WT) Optimizing Cooperation with Stakeholders. Based on the results of the research, it can be suggested that the stakeholder components involved in the development of the Hutan Pinus Lahendong tourist attraction can strengthen cooperation in carrying out tourism attraction development programs appropriately and efficiently.
Impact of Destination Image on Tourist Intention to Revisit Thru Satisfaction as an Intervening Variable at Eka Karya Botanical Garden, Bali Ni Made Suwijati; I Nyoman Sudiarta; Yayu Indrawati
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.1040

Abstract

Tourists choose destinations to visit based on the description of the destination. If visitors feel satisfied with the tourist spot, they will visit the destination again and will then provide recommendations to other people. Destination image is not only a destination attribute, but also the overall impression displayed by the destination. The Eka Karya Bali Botanical Gardens is a unique place on the island of Bali that combines botanical research, plant conservation, education, and recreation and has a good rating from tourists as proven by the results of reviews on Google Reviews, many tourists gave positive comments. However, apart from positive reviews, there are also many negative reviews from tourists who have visited the Eka Karya Bali Botanical Gardens due to the environmental conditions being poorly maintained and the prices being quite expensive. Based on this negative assessment, this research was carried out to see the truth about the Eka Karya Bali Botanical Gardens. This research aims to determine the image of the Eka Karya Bali Botanical Garden destination among tourists. The data collection technique in this research used a questionnaire, then the sample determination technique used accidental sampling, namely determining respondents based on anyone who was met by chance at the research location. The sample in question was tourists who visited the Eka Karya Bali Botanical Gardens, totaling 240 respondents. The data analysis technique used in this research is quantitative descriptive, then hypothesis testing using professional smart PLS 3.0 software. The results of this research conclude that destination image has a significant influence on satisfaction, satisfaction has a significant influence on intention to visit again, destination image has a significant influence on intention to visit again, satisfaction has a significant influence on intention to visit again, and destination image has a significant influence on intention to visit again. through tourist satisfaction.
The Moringa Superfood: Iconic Gastronomic Tourism Food in Ubud Gianyar: Makanan Super Kelor: Wisata Gastronomi yang Ikonik Makanan di Ubud Gianyar Putu Sucita Yanthy; Yayu Indrawati; Azila Azmi; Ni Nyoman Sri Aryanti; L.G.L.K. Dewi; Ni Wayan Purnami Rusadi
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 2 August (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.288

Abstract

Moringa has gained popularity in the world of gastronomy due to its nutritional value and great versatility. Moringa leaves are rich in nutrients and can be used in a variety of dishes. The leaves have a unique flavor and a vibrant green color that enhances the dish. With such potential, moringa can become one of the most iconic gastronomic tourism foods, especially in Bali. This research aims to explore the potential of moringa as a gastronomic icon. The research utilizes a qualitative method by analyzing the results of in-depth interviews and interpreting the data. The research concludes that by understanding the uniqueness of moringa, this food ingredient can be developed into food and beverage menus that are widely consumable. Promotion through culinary festivals and events, moringa nutrition education, and incorporating moringa into cooking class activities are all efforts to establish this food ingredient as a gastronomic icon, particularly in Ubud, Gianyar. Furthermore, promoting moringa-based products can contribute to the promotion of health tourism, attracting visitors interested in wellness and nutritional benefits, thereby supporting the local economy.
The Development Strategy of the Sultanate Palace as a Heritage Tourism Attraction in Sumbawa Besar City, West Nusa Tenggara Province Dova Novita, Dova Novita; I Putu Anom, I Putu Anom; Yayu Indrawati, Yayu Indrawati
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

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Abstract

The Sultanate Palace, located in Sumbawa Besar City, West Nusa Tenggara Province, has high historical and cultural value, symbolizing the civilization of the Sumbawa people, especially in the field of government, and serving as historical evidence of the glory of the Sumbawa Sultanate in the past. However, the management and development of the palace as a cultural heritage tourist attraction has not been optimal. Therefore, this study aims to formulate a development strategy by analyzing the current condition of the Sultanate Palace using the TALC approach and 4A components, as well as pentahelix collaboration. This study uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documents, which are then analyzed using SWOT and PESTEL analysis. The results of this study indicate that the Sultanate Palace is still in the involvement stage, and although pentahelix collaboration has been formed informally, it is still dominated by the government and cultural figures. The proposed development strategies include periodic attraction innovations, Sumbawa cultural workshops, heritage building preservation and conservation tours, gallery exhibitions and workshops, comparative studies with neighboring destinations, community involvement, brand strengthening, human resource capacity development, packaging traditional games and storytelling, and private sector involvement through CSR programs.
Co-Authors Alda Chairini Angga Dana Saputra Annisa Rizki Ananda Ardilla Nathaurisia Azila Azmi Binawa, I Gede Putra Darsana, I Wayan Darsana Desak Putu Candra Dewi Dewi, Luh Gede Leli Kusuma Dova Novita, Dova Novita Dyah Estu Larasati I Gede Mudana I Gede Putra Binawa I Gusti Ngurah Widyatmaja I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suwena I Made Adikampana I Made Sendra I Nyoman Sudiarta I P. Sudana I Putu Andre Adi Putra Pratama I Putu Anom, I Putu Anom I PUTU SUDANA L.G.L.K. Dewi Luh Putu Swandewi MADE KUSUMA NEGARA Made Natha Dwipayana Mananda, I Gusti Putu Bagus Sasrawan Mr. Godang N M. Ariani Ni Made Ernawati, Ni Made Ni Made Rena Prilian Ni Made Suwijati Ni Nyoman Sri Aryanti Ni Putu Eka Mahadewi Ni Putu Ratna Sari Ni Putu Sri Anggraeni Ni Wayan Purnami Rusadi Nyoman Ariana Pamularsih, Tyas Raharjeng Pratama, I Putu Andre Adi Putra Priscilla Nivili Putu Sekar Kinaryaning Langit Putu Sucita Yanthy Reyka Irlia Pollah RR. Pangestuti Hardiyanti Putri Ning Gusti Sari, Putu Yunita Wacana Sri Widowati Swariga, I Made Tamaulina Br Sembiring Wayan Citra Juwitasari Wijaya, Ni Made Sofia Yanthy, Putu Sucita Yohanes Kristanto