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Yayu Indrawati
Master Program In Tourism, Faculty Of Tourism, Udayana University, Indonesia
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PENGARUH ATTRACTION, ACCESSIBILITY, AMENITY, ANCILLARY TERHADAP MINAT BERKUNJUNG WISATAWAN NUSANTARA KE PANTAI LAWATA BIMA Moch. Zuan Abdillah; Yayu Indrawati; L.G.L.K. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 2 (2025): Jurnal IPTA (December 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i02.p12

Abstract

Bertujuan untuk menganalisa pengaruh 4A yaitu attraction (daya tarik), accessibility (aksesibilitas), amenity (fasilitas), dan ancillary (pelayanan tambahan) terhadap minat berkunjung wisatawan nusantara ke Pantai Lawata Bima. Menggunakan pendekatan kualitatif dan kuantitatif (mix methods). Teknik penentuan informan menggunakan Purposive Sampling dan teknik penentuan sampel menggunakan teknik Probability Sampling dengan turunan Simple Random Sampling. Sampel berjumlah 100 sampel/responden, dengan kriteria responden berasal baik dari luar maupun dari Bima berusia 17-60 tahun yang akan, sedang dan pernah mengunjungi Pantai Lawata Bima minimal 1 kali. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert yang dimodifikasi, yang disebarkan secara fisik dan online. Analisis deskriptif data dilakukan menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS versi 4.1.0.6 Hasil menunjukkan bahwa hanya attraction (daya tarik) yang berpengaruh signifikan terhadap minat berkunjung wisatawan nusantara ke Pantai Lawata Bima dengan nilai signifikansi 0,00 < 0,05. Sementara itu, accessibility (aksesibilitas), amenity (fasilitas), dan ancillary (pelayanan tambahan) tidak memiliki pengaruh signifikan terhadap minat berkunjung dengan nilai signifikansi masing-masing adalah 0,64 > 0,05, 0,25 > 0,05 dan 0,22 > 0,05. Hal ini menunjukkan bahwa daya tarik Pantai Lawata Bima, seperti keindahan alam, aktivitas, dan keunikannya, menjadi faktor utama yang mendorong minat wisatawan nusantara untuk berkunjung.
MEMAJUKAN SDGs MELALUI PEKERJAAN PERHOTELAN INKLUSIF: PERUSAHAAN BERBASIS KOMUNITAS DI BALI Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra; Indrawati, Yayu; Dewi, Luh Gede Leli Kusuma
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2334

Abstract

This study examined how inclusive hospitality employment was enacted and experienced within a local community-based enterprise in Bali and how such practices contributed to advancing the Sustainable Development Goals, particularly SDG 8 on Decent Work and Economic Growth and SDG 10 on Reduced Inequalities. Grounded in an interpretivist qualitative approach, the research was conducted at Piduh Café, a locally embedded hospitality enterprise employing persons with disabilities. Data were generated through participatory observation, informal in-depth interviews with nine employees with disabilities and two organisational informants, and documentation review. The findings showed that inclusive employment extended beyond technical skill acquisition to encompass the development of work identity, self-confidence, social interaction, and economic participation. Meaningful job matching, experiential learning, adaptive supervision, and fair remuneration enabled employees to perceive themselves as capable workers and valued contributors. At the organisational and community levels, inclusive employment fostered workplace cohesion, household economic support, and gradual shifts in local attitudes toward disability. The study concluded that inclusive hospitality employment functioned as a relational and context-specific process through which global development agendas were locally interpreted and embedded in everyday practice. Rather than scale, the depth and consistency of inclusive practices emerged as the key contribution of community-based enterprises to sustainable and inclusive tourism development
Co-Authors Alda Chairini Angga Dana Saputra Annisa Rizki Ananda Ardilla Nathaurisia Azila Azmi Binawa, I Gede Putra Desak Putu Candra Dewi Dewi, Luh Gede Leli Kusuma Dova Novita, Dova Novita Dyah Estu Larasati I Gede Mudana I Gede Putra Binawa I Gusti Ngurah Widyatmaja I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suwena I Made Adikampana I Made Sendra I Nyoman Sudiarta I P. Sudana I Putu Andre Adi Putra Pratama I Putu Andre Adi Putra Pratama I Putu Anom, I Putu Anom I PUTU SUDANA I Wayan Darsana Darsana L.G.L.K. Dewi L.G.L.K. Dewi Luh Putu Swandewi MADE KUSUMA NEGARA Made Natha Dwipayana Mananda, I Gusti Putu Bagus Sasrawan Moch. Zuan Abdillah Mr. Godang N M. Ariani Ni Gusti Ayu Susrami Dewi Ni Kadek Septiarini Ni Made Ernawati, Ni Made Ni Made Rena Prilian Ni Made Suwijati Ni Nyoman Sri Aryanti Ni Putu Eka Mahadewi Ni Putu Ratna Sari Ni Putu Sri Anggraeni Ni Wayan Purnami Rusadi Nyoman Ariana Pamularsih, Tyas Raharjeng Pratama, I Putu Andre Adi Putra Priscilla Nivili Putu Ratih Pertiwi Putu Sekar Kinaryaning Langit Putu Sucita Yanthy Reyka Irlia Pollah RR. Pangestuti Hardiyanti Putri Ning Gusti Sari, Putu Yunita Wacana Sri Widowati Swariga, I Made Tamaulina Br Sembiring Wayan Citra Juwitasari Wijaya, Ni Made Sofia Yohanes Kristanto