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All Journal JAM : Jurnal Aplikasi Manajemen JURISMA: Jurnal Riset Bisnis & Manajemen Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Informatika Ekonomi Bisnis IIJSE International Journal of Indonesian Business Review Journal of Sustainable Economic and Business Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Pengabdian Kepada Masyarakat
Djumarno, Djumarno
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALYSIS OF THE INFLUENCE OF CULTURE, SOCIAL, PERSONAL AND PSYCHOLOGICAL FACTORS ON CONSUMER DECISIONS IN BUYING BANCASSURANCE INSURANCE PRODUCTS (CASE: BRI LIFE BRANCH OF PAMULANG BRANCH, SOUTH TANGERANG CITY) Pradhana Fadjari Putra, Arya; Djumarno
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.340

Abstract

The purpose of this study is to develop a comprehensive model by measuring the influence of cultural, social, personal and psychological on consumer decisions in purchasing decisions for bancassurance. This research applies a descriptive research design using survey methods. Sampling uses convinient sampling as a sampling technique. This study uses the structural equation modeling approach - Lisrel to test the influence of the significance of the overall model and predetermined pathway. The findings show that cultural and social factors have a positive relationship but do not have a significant effect on purchasing decisions for bancassurance. Further findings show that personal and psychological factors have a positive relationship and have a significant influence on purchasing decisions for bancassurance.
Membangaun Profesionalisme Pelaku UMKM Guna Mewujudkan Keberlangsungan Usaha Bisnia Berbasis Ekonomi Hijau soehari, tjiptogoro; Djumarno; Wilestari, Median
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i2.3952

Abstract

Kegiatan PKM Dosen UMB bermitra dengan Dosen UIA dan PT PNM dalam rangka mendukung kebijakan Pemerintah untuk meningkatkan kelas para pelaku UMKM yang sudah ada. Peningkatan kualitas itu dilakukan dengan cara memberikan bantuan pelatihan dan pendampingan agar produk UMKM bisa bersaing dengan produk lain di pasaran. Adapun tujuan PKM ini adalah mewujudkan keberlangsungan bisnis pelaku UMKM dengan tema Membangaun Profesionalisme Pelaku UMKM guna Mewujudkan Keberlangsungan Usaha Bisnis Berbasis Ekonomi Hijau. Temuan yang diperoleh: Peserta pelatihan menganggap profesionalisme, kecerdasan emosional, integritas dan ekonomi hijau sangat penting terhadap untuk meningkatkan kelas UMKM sebagai wujud keberlangsungan bisnis Kata Kunci: Ekonomi Hijau, Integritas, Keberlangsungan Bisnis, Kecerdasan Emosional, Profesionalisme
Penguatan Ekonomi Hijau UMKM dengan Meningkatkan Kualitas Karakter Kewirausahaan UMKM Kelurahan Larangan Selatan soehari, Tjiptogoro Dinarjo; Djumarno; Budiono, Nur Aktif; Setyaningrum, Retno Purwani
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i2.4247

Abstract

Kementrian Koperasi UKM (2023), mengemukakan bahwa kontribusi usaha bidang penyediaan akomodasi dan makanan minuman Rp116.267.405 Juta atau 4,67% dari PDB DKI Jakarta Th 2020s, laju petumbuhan kontribusi tahun 2020 sebesar -16,21% artinya sangat memprihatinkan sehingga perlu ditingkatkan kemamapuan bisnis UMKM. Tujuan PKM adalah memberikan pelatihan untuk mewujudkan penguatan ekonomi hijau berbasis karakter kewirausahaan UMKM mendukung program Pemerintah mengembangkan green economy. Metode PKM: pelatihan konsep-konsep penting untuk dimengerti dan dikuasai oleh peserta PKM yaitu pengetahuan ekonomi hijau dan karakter kewirausaha UMKM. Selain itu melakukan monitoring dan evaluasi sejauhmana perkembangan ekonomi hijau dan karakter kewirausahaan mendukung keberlangsungan bisansi peserta PKM secara berkelanjutan. Khalayak sasaran: Pelaku UMKM, Calon pelaku UMKM, Tokoh Masyarakat UMKM. Temuan dilapangan: suruh peserta pelatihan menganggap ekonomi hijau penting dengan nilai 4.327 dan karakter kewirausahaan penting dengan nilai 4.157. Seluruh instrumen: ekonomi hiujau 6 instrumen dan karakter kewirausahaan 5 instrumnen semua dinilai diatas 4 yang artinya penting dalam skala 5. Kontribusi PKM: pelaku UMKM memiliki kemampuan mewujudkan ekonomi hijau berbasis karakter kewirausahaan dalam menjalankan bisnis UMKM secara efektif, efisien, dan berkelanjutan yang diharapkan pada akhirnya meningkatkan pertumbuhan kontribusi UMK terhadap PDB Pemerintah.
Conceptualizing of Green Products on Sustainability Green Repurchase Intention Beauty Products in The Premium Market Harisnanda, Adriatik; Djumarno, Djumarno
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.54

Abstract

Objectives: This research aims to analyze the influence of Environmental Concern, Green Trust, Green Price on Sustainability Green Repurchase Intention moderated by Social on L'occitane Products in JABODETABEK - Indonesia. Methodology: The data collection technique is in the form of a questionnaire using an ordinal scale. This research was conducted on 200 L'occitane product users using a quantitative descriptive approach and hypothesis testing. The sampling technique uses random sampling techniques, with data analysis using the Structural Equation Method (Partial least square). Finding: An interesting finding from this research is that Green Price has no effect on Sustainability Green Repurchase Intention among consumers of L'occitane Products in Indonesia, meaning that the level of high or low product prices does not influence high or low sustainability green repurchase intention. Consumers don't mind this, in their minds, green products are imprinted in the minds of L'occitane product users in JABODETABEK - Indonesia. Conclusion: The research results show that Environment Concern has a significant positive effect on Sustainability Green Repurchase Intention, Green Positioning has a significant positive effect on Sustainability Green Repurchase Intention, Green Trust has a significant positive effect on Sustainability Green Repurchase Intention, Social Influence is able to moderate all influences of Green Trust on Sustainability Green Repurchase Intention
Integrating the Theory of Planned Behavior and Consumer Trust to Explain Millennials’ Behavioral Intentions toward Green Café Spaces in Urban Jakarta Nur Fitriyani, Wakhidah; Djumarno, Djumarno
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1471

Abstract

Purpose – This paper seeks to examine the influence of the Theory of Planned Behavior (TPB)—including Attitude Toward Behavior, Subjective Norms, and Perceived Behavioral Control—on Millennials’ Behavioral Intention toward visiting green café spaces in urban Jakarta, with Consumer Trust as a mediating variable. Methodology/approach – A quantitative survey method was used to collect data from 150 Millennial respondents residing in Jakarta. The questionnaire measured TPB constructs and Consumer Trust. Data were analyzed using Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 to evaluate direct and mediating effects. Findings – The study found that Attitude Toward Behavior significantly influences both Consumer Trust and Behavioral Intention, while Subjective Norms significantly influence Behavioral Intention only. Perceived Behavioral Control significantly affects Consumer Trust, but not Behavioral Intention. Furthermore, Consumer Trust does not significantly influence Behavioral Intention, and all mediating effects through Consumer Trust were also not supported. These results suggest that direct TPB components—especially attitude and social norms—are stronger predictors of Millennials’ intention to visit green cafés than trust-based indirect paths. Novelty/value – This study extends the TPB framework in the context of sustainable consumption by highlighting that trust may not directly drive behavioral intentions in early-stage environmental decisions. It offers insights for businesses seeking to promote green cafés and engage urban Millennial consumers through personal and social behavioral strategies.
Motivasi karyawan untuk mempertahankan usaha agar tetap berkelanjutan Kasmir, Kasmir; Djumarno, Djumarno
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 5 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i5.1501

Abstract

Dorongan atau rangsangan sesorang untuk melakukan suatu aktifitas terutama dalam berkerja sangatlah penting dalam meningkatkan kinerja seseorang. Dorongan atau rangsangan yang membuat seseorang mau bergerak untuk melakukan sesuatu ini kita kenal dengan nma motivasi,. Secara umum jenis dorongan ini terdiri dari 2 yaitu dari dari diri sendiri dan dari luar diri seseorang. Dalam praktiknya setiap orang memiliki dorongan yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui dan memahami memahami motivasi karyawan dalam bekerja. Metode yang digunakan adalah metode kualitatif melalui observasi,,diskusi, wawancara dan kuisioner kepada 25 peserta. Hasil penelitian menunjukkan bahwa peratmana karyawan sudah memahami arti motivasi dan yang kedua motivasi yang mereka rasakan adalah motivasi untuk kebutuhan hidup. Ketiga factor-faktor yang memengaruhi motivasi Adalah motivasi keuangan. Saran kepada pimpinan Perusahaan agar lebih banyak memberikan motivasi keuangan dlam bentuk insentif kepada karyawan agar motivasi berprestasinya lebih meningkat.
Effect of Price and Service Quality on Customer Satisfaction and Its Implications for Customer Loyalty at Aston Pluit Hotel & Residence Jakarta Jaya Saputra, Arfin; Djumarno, Djumarno
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 1 (2021): Dinasti International Journal of Economics, Finance & Accounting (March - April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i1.728

Abstract

As a provider of lodging, Aston Pluit Hotel & Residence Jakarta ”always strives to improve customer satisfaction or hotel guests in order to maintain customer loyalty to Aston Pluit Hotel & Residence Jakarta itself. However, the problem related to this research is about customer loyalty to Aston Pluit Hotel & Residence Jakarta during the 2015-2018 period, during which the number of guests staying at the Hotel Pluit Aston & Residence Jakarta decreased significantly even though the Hotel Pluit Aston & Residence Jakarta raises service standards and promotions to attract guests to visit and stay at the hotel. This research is categorized in Explanatory Research, with the data survey method using a questionnaire. The sampling technique uses Probability Sampling for population withdrawal using census techniques, the sample of respondents is hotel guests with a total of 359 guests. The method used in this research is the analysis of Structural Equation Modeling (SEM) using the LISREL 8.8 program with a factor loading value of 0.05. The results of this study indicate a positive and significant effect of price on customer satisfaction, a positive and significant effect of service quality on customer satisfaction, a positive and significant effect of price on customer loyalty, a positive and significant effect of service quality on loyalty. customers, there is a positive and significant influence of customer satisfaction variables on customer loyalty. There is a positive and significant effect of both price and service quality on customer loyalty through customer satisfaction
THE EFFECT OF SERVICE QUALITY, CUSTOMER RELATIONSHIP MARKETING, AND BRAND IMAGE ON CUSTOMER LOYALTY AND CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Windiari, Ilham; Djumarno, Djumarno
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.742

Abstract

Nowadays, intense competition does not only occur in the economic sector, but also penetrates the education sector. There is an analysis gap between information system services, the role of customer relations, and the image of the institution that has not been recognized, has an impact on student satisfaction, as well as the alleged decline in new students based on student and family recommendations. With the consideration of service quality, strategies to build relationships with customers and improve brand image, will determine the level of student satisfaction so as to form student loyalty. This study aims to analyze the effect of Service Quality, Customer Relationship Marketing and Brand Image on Loyalty with Satisfaction as an intervening variable (case study of Academy Telkom Jakarta). This research is categorized in Explanatory Research, with the method of survey using a questionnaire. The sampling technique used is Probability Sampling for a population of 506 student, and considering 305 respondents with Stratified Random sampling method. The analysis used LISREL 8.70 for Structural Equation Modeling (SEM), with a factor loading of 0.05. The results, concluded that there is a relationship between the SERVQUAL, CRM and BRAND variables with the SATISFACTION and LOYALITY variables. Be concluded that, if service quality, customer relationship marketing and brand image are improved, the level of satisfaction will increase, followed by an increase in consumer loyalty..
Agriculture MSMEs Sustainability Farmers Exchange Rates in Indonesia During the Covid-19 Pandemic and Farmer Empowerment Solutions Supriatna, Jajang; Djumarno, Djumarno; Badawy Saluy, Ahmad; Kurniawan, Deden
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2756

Abstract

In "Rencana Pembangunan Jangka Menengah Nasional 2015-2019," which is regarded as a vital monetary sector, one of Indonesia's national development goals is the agricultural sector. One indicator of the success of agricultural development is the degree of farmer welfare, typically determined by the Nilai Tukar Petani (NTP). By comparing the quantity of NTP in each subsector and the implementation of the farming engagement activities, this article compares the level of farmer welfare in two farming sub-sectors, specifically estate crops and horticultural crops. The secondary data from Badan Pusat Statistik (BPS) from 2015 to 2021 were divided into two periods before and during pandemic COVID 19 (2015–2019 and 2020–2021), and the descriptive data on the farmer involvement activities with the sample point at Belitung Island. The data were analyzed with SPSS version 25 through Eta correlation analysis. The investigation revealed that horticultural crops and the NTP estate changed, with the NTP of horticultural plants being the most stable. Meanwhile, the horticulture and NTP estate crops tended to decrease and become less stable during pandemic COVID 19. We concluded that the agriculture industry was sustainable, particularly SME horticultural and estate crops. For a sustainable farming option, we advise employing marginal land for short crops using organic compost and reusing agriculture waste for bioorganic fertilizer.
The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4735

Abstract

This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship between activity, interest, opinion (AIO), price perception, and consumer decisions to watch films at the Puri XXI Cinema, South Jakarta. The research sample consisted of 100 respondents selected using non-probability sampling techniques. Linear regression analysis and significance tests were carried out with the help of SPSS 17.0 software to test the hypothesis. The research results show that partially, the activity variable does not have a significant influence on consumers' viewing decisions. However, the interest and opinion variables, although they do not have a strong influence, still positively influence viewing decisions. Price perception also has the largest positive and significant influence on viewing decisions. Overall, the activity, interest, opinion, and price perception variables together have an influence of 48.1% on consumers' viewing decisions.
Co-Authors Ahmad Badawi Saluy Anik Herminingsih Aryanti, Wiwin Budiono, Nur Aktif Christina Catur Widayati Daru Asih Deden Kurniawan Djamaly, Muhammad Fadheel Dudi Permana Harisnanda, Adriatik Hudaya, Agung Ikhsani, Khilyatin Jajang Supriatna Jaya Saputra, Arfin Joko Widodo Jubaedah Kasmir Kasmir, Kasmir Lo, Singmin Johanes Mirza, Muhammad Nugroho Saputra, Agung Nur Fitriyani, Wakhidah Pradhana Fadjari Putra, Arya Retno Purwani Setyaningrum Rina Astini Rochbini, Didik J Said Djamaluddin, Said Siti Djubaedah soehari, tjiptogoro Sukardi Sukardi Sundari*, Zelvy Emmelya Tjiptogoro Dinarjo Soehari Wilestari, Median Windiari, Ilham Zairil, Zairil