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All Journal JAM : Jurnal Aplikasi Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business JURISMA: Jurnal Riset Bisnis & Manajemen Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION Jurnal Informatika Ekonomi Bisnis IIJSE International Journal of Indonesian Business Review Journal of Sustainable Economic and Business Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Pengabdian Kepada Masyarakat
Djumarno, Djumarno
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE EFFECT OF WEBSITE QUALITYAND ELECTRONIC WORD OF MOUTH ON TRUST TO ENCOURAGE PRODUCT PURCHASE DECISION THROUGH BERRY BENKA (CASE STUDY: BERRY BENKA CONSUMER) Mirza, Muhammad; Djumarno; Permana, Dudi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.825

Abstract

ThisXstudy aims to analyze the influence of website quality, Electronic Word of Mouth, Trust,and purchasingXdecisions. The object of this study was berrybenka consumers, and the number of sempel determined was 210 respondents using a calculation method based on heir formula multiplied by 5. XPurposiveXsamplingXmethod, data collection method using questionnaire, and data analysis usingXPartialXLeast Square (PLS). The results of the study are known that Website Quality affects purchasingXdecisions, ElectronicXWord of Mouth affects purchasingXdecisions, XTrust influences purchasing decisions, TrustXinfluences purchasing decisions, XWebsite QualityXaffects Trust, Electronic WordXofXMouth affectsTrust, Trust plays a role in mediating Website Qualityto consumer decisions, Trust plays a role in mediating Electronic Word of Mouth to consumer decisions.
ANALYSIS OF FACTORS AFFECTING CUSTOMER SATISFACTION TO GET CUSTOMER LOYALTY Hudaya, Agung; Djumarno, Djumarno; Djubaedah, Siti
Dinasti International Journal of Digital Business Management Vol. 2 No. 5 (2021): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i5.964

Abstract

The digital era brings humanity into life easier, even in ordering food or drinks in the modern era is very easy. Because it is supported by sophisticated technology, it will support a more aggressive economy. However, this is an aspect that is considered by researchers, with an economy supported by sophisticated technology, there will be quite tight competition, many MSME companies feel helped but many small companies are threatened due to lack of knowledge about strategies for customer satisfaction related to product quality and price perception. The variable behind customer satisfaction is expected to bring customers into loyal customers. This study required 130 customers as respondents in the study who would be randomly selected to answer the research questionnaire
Membangun Loyalitas Melalui Realisasi Pembelian Analisis Ekuitas Merek dan Kualitas Pelayanan Djumarno; Jubaedah; Hudaya, Agung; Ikhsani, Khilyatin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.715

Abstract

Economic recovery since the Covid-19 pandemic must be carried out, the MSME sector has become the focus of researchers in research. Because MSMEs do not require large capital to start a business, it will be easier for people to start. South Jakarta is a good market share for MSMEs, apart from being densely populated, culinary consumption has great potential. Knowledge of marketing strategies makes MSMEs have to compete fiercely, brand equity and service quality are fundamental in how they make customers buy their products again, which has implications for customer loyalty. This research will be oriented towards the development of MSMEs in the South Jakarta area, in collaboration with the National Development University (UPN). TKT in this research is oriented towards the use of information technology that is developing in society, in this case the use of online must be emphasized by MSME players to increase knowledge that will support their business. Researchers will ensure that MSME players will utilize technology to increase customer loyalty in their restaurants. 105 respondents will be the sample in the research which will then be processed using statistical applications with Smart PLS with the SEM method. The results show that high service quality contributes to customer satisfaction, which in turn has a positive effect on customer loyalty.
EMPLOYEE ACHIEVEMENT IMPACT: PLACEMENT, COMPETENCY, AND MOTIVATION AS INTERVENING VARIABLES Sukardi, Sukardi; Aryanti, Wiwin; Djumarno, Djumarno; Herminingsih, Anik; Kasmir, Kasmir
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.17

Abstract

The purpose of this study was to determine the effect of placement and competence on work performance of permanent employees. Mediated by motivation in the welding section of the Automotive Industry in Tambun Bekasi. The research method used quantitative with a population of 125 employees. The number of samples used was 125 permanent employees in the Automotive Industry welding section in Tambun Bekasi. The sampling technique used was nonprobability sampling and the sampling method was saturated sampling. Then the analysis test was carried out using Structural Equation Modeling (SEM) and processed with the LISREL version 8.8 application. The results of this study indicate that placement and competence have a direct significant effect on work performance, while placement and competence through the intervening motivation variable have an effect on work performance, while motivation as an intervening variable has a significant effect on work performance. Subsequent research can be developed by adding variables of job design and physical conditions of work.
THE EFFECT OF GREEN HUMAN RESOURCE MANAGEMENT (GHRM) PRACTICES ON THE COMPETITIVENESS OF HIGHER EDUCATION MEDIATED BY KNOWLEDGE MANAGEMENT Sukardi, Sukardi; Djumarno, Djumarno; Herminingsih, Anik; Kasmir, Kasmir; Widayati, C. Catur; Zairil, Zairil
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.08

Abstract

In the global era, creating competitiveness is one of the key aspects of survival. This study aims to explain competitiveness in knowledge management-mediated green human resource management practices in Jakarta's private universities. This research is critical because green practices on campus are becoming essential due to the need for sustainable development and climate change mitigation. Furthermore, educational institutions should educate global citizens about sustainable development and provide relevant information concerning environmentally friendly practices. In this research, a total sample of 356 lecturers from 10 private tertiary institutions in Jakarta with B accreditation and more than 5,000 students. Purposive sampling was used in the sampling method to collect data, which was then analyzed using SEM-PLS. According to the study results, green human resource management has a direct and positive effect on competitiveness, while green human resource management has a direct positive impact on knowledge management. It can also be stated that knowledge management measurements' findings on competitiveness have a positive effect. Further research demonstrates a positive secondary impact of green human resource management through knowledge management on competitiveness. The results of this study may have negative effects on the campus's reputation as a green educational facility.
Membangaun Profesionalisme Pelaku UMKM Guna Mewujudkan Keberlangsungan Usaha Bisnia Berbasis Ekonomi Hijau soehari, tjiptogoro; Djumarno; Wilestari, Median
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i2.3952

Abstract

Kegiatan PKM Dosen UMB bermitra dengan Dosen UIA dan PT PNM dalam rangka mendukung kebijakan Pemerintah untuk meningkatkan kelas para pelaku UMKM yang sudah ada. Peningkatan kualitas itu dilakukan dengan cara memberikan bantuan pelatihan dan pendampingan agar produk UMKM bisa bersaing dengan produk lain di pasaran. Adapun tujuan PKM ini adalah mewujudkan keberlangsungan bisnis pelaku UMKM dengan tema Membangaun Profesionalisme Pelaku UMKM guna Mewujudkan Keberlangsungan Usaha Bisnis Berbasis Ekonomi Hijau. Temuan yang diperoleh: Peserta pelatihan menganggap profesionalisme, kecerdasan emosional, integritas dan ekonomi hijau sangat penting terhadap untuk meningkatkan kelas UMKM sebagai wujud keberlangsungan bisnis Kata Kunci: Ekonomi Hijau, Integritas, Keberlangsungan Bisnis, Kecerdasan Emosional, Profesionalisme
Penguatan Ekonomi Hijau UMKM dengan Meningkatkan Kualitas Karakter Kewirausahaan UMKM Kelurahan Larangan Selatan soehari, Tjiptogoro Dinarjo; Djumarno; Budiono, Nur Aktif; Setyaningrum, Retno Purwani
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v2i2.4247

Abstract

Kementrian Koperasi UKM (2023), mengemukakan bahwa kontribusi usaha bidang penyediaan akomodasi dan makanan minuman Rp116.267.405 Juta atau 4,67% dari PDB DKI Jakarta Th 2020s, laju petumbuhan kontribusi tahun 2020 sebesar -16,21% artinya sangat memprihatinkan sehingga perlu ditingkatkan kemamapuan bisnis UMKM. Tujuan PKM adalah memberikan pelatihan untuk mewujudkan penguatan ekonomi hijau berbasis karakter kewirausahaan UMKM mendukung program Pemerintah mengembangkan green economy. Metode PKM: pelatihan konsep-konsep penting untuk dimengerti dan dikuasai oleh peserta PKM yaitu pengetahuan ekonomi hijau dan karakter kewirausaha UMKM. Selain itu melakukan monitoring dan evaluasi sejauhmana perkembangan ekonomi hijau dan karakter kewirausahaan mendukung keberlangsungan bisansi peserta PKM secara berkelanjutan. Khalayak sasaran: Pelaku UMKM, Calon pelaku UMKM, Tokoh Masyarakat UMKM. Temuan dilapangan: suruh peserta pelatihan menganggap ekonomi hijau penting dengan nilai 4.327 dan karakter kewirausahaan penting dengan nilai 4.157. Seluruh instrumen: ekonomi hiujau 6 instrumen dan karakter kewirausahaan 5 instrumnen semua dinilai diatas 4 yang artinya penting dalam skala 5. Kontribusi PKM: pelaku UMKM memiliki kemampuan mewujudkan ekonomi hijau berbasis karakter kewirausahaan dalam menjalankan bisnis UMKM secara efektif, efisien, dan berkelanjutan yang diharapkan pada akhirnya meningkatkan pertumbuhan kontribusi UMK terhadap PDB Pemerintah.
Conceptualizing of Green Products on Sustainability Green Repurchase Intention Beauty Products in The Premium Market Harisnanda, Adriatik; Djumarno, Djumarno
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.54

Abstract

Objectives: This research aims to analyze the influence of Environmental Concern, Green Trust, Green Price on Sustainability Green Repurchase Intention moderated by Social on L'occitane Products in JABODETABEK - Indonesia. Methodology: The data collection technique is in the form of a questionnaire using an ordinal scale. This research was conducted on 200 L'occitane product users using a quantitative descriptive approach and hypothesis testing. The sampling technique uses random sampling techniques, with data analysis using the Structural Equation Method (Partial least square). Finding: An interesting finding from this research is that Green Price has no effect on Sustainability Green Repurchase Intention among consumers of L'occitane Products in Indonesia, meaning that the level of high or low product prices does not influence high or low sustainability green repurchase intention. Consumers don't mind this, in their minds, green products are imprinted in the minds of L'occitane product users in JABODETABEK - Indonesia. Conclusion: The research results show that Environment Concern has a significant positive effect on Sustainability Green Repurchase Intention, Green Positioning has a significant positive effect on Sustainability Green Repurchase Intention, Green Trust has a significant positive effect on Sustainability Green Repurchase Intention, Social Influence is able to moderate all influences of Green Trust on Sustainability Green Repurchase Intention
Integrating the Theory of Planned Behavior and Consumer Trust to Explain Millennials’ Behavioral Intentions toward Green Café Spaces in Urban Jakarta Nur Fitriyani, Wakhidah; Djumarno, Djumarno
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1471

Abstract

Purpose – This paper seeks to examine the influence of the Theory of Planned Behavior (TPB)—including Attitude Toward Behavior, Subjective Norms, and Perceived Behavioral Control—on Millennials’ Behavioral Intention toward visiting green café spaces in urban Jakarta, with Consumer Trust as a mediating variable. Methodology/approach – A quantitative survey method was used to collect data from 150 Millennial respondents residing in Jakarta. The questionnaire measured TPB constructs and Consumer Trust. Data were analyzed using Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 to evaluate direct and mediating effects. Findings – The study found that Attitude Toward Behavior significantly influences both Consumer Trust and Behavioral Intention, while Subjective Norms significantly influence Behavioral Intention only. Perceived Behavioral Control significantly affects Consumer Trust, but not Behavioral Intention. Furthermore, Consumer Trust does not significantly influence Behavioral Intention, and all mediating effects through Consumer Trust were also not supported. These results suggest that direct TPB components—especially attitude and social norms—are stronger predictors of Millennials’ intention to visit green cafés than trust-based indirect paths. Novelty/value – This study extends the TPB framework in the context of sustainable consumption by highlighting that trust may not directly drive behavioral intentions in early-stage environmental decisions. It offers insights for businesses seeking to promote green cafés and engage urban Millennial consumers through personal and social behavioral strategies.
Motivasi karyawan untuk mempertahankan usaha agar tetap berkelanjutan Kasmir, Kasmir; Djumarno, Djumarno
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 5 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i5.1501

Abstract

Dorongan atau rangsangan sesorang untuk melakukan suatu aktifitas terutama dalam berkerja sangatlah penting dalam meningkatkan kinerja seseorang. Dorongan atau rangsangan yang membuat seseorang mau bergerak untuk melakukan sesuatu ini kita kenal dengan nma motivasi,. Secara umum jenis dorongan ini terdiri dari 2 yaitu dari dari diri sendiri dan dari luar diri seseorang. Dalam praktiknya setiap orang memiliki dorongan yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui dan memahami memahami motivasi karyawan dalam bekerja. Metode yang digunakan adalah metode kualitatif melalui observasi,,diskusi, wawancara dan kuisioner kepada 25 peserta. Hasil penelitian menunjukkan bahwa peratmana karyawan sudah memahami arti motivasi dan yang kedua motivasi yang mereka rasakan adalah motivasi untuk kebutuhan hidup. Ketiga factor-faktor yang memengaruhi motivasi Adalah motivasi keuangan. Saran kepada pimpinan Perusahaan agar lebih banyak memberikan motivasi keuangan dlam bentuk insentif kepada karyawan agar motivasi berprestasinya lebih meningkat.
Co-Authors Agung Hudaya Ahmad Badawi Saluy Anik Herminingsih Aryanti, Wiwin Budiono Nur Aktif Christina Catur Widayati Daru Asih Deden Kurniawan Deden Kurniawan Deden Kurniawan Djamaly, Muhammad Fadheel Dudi Permana Harisnanda, Adriatik Jajang Supriatna Jajang Supriatna Jajang Supriatna Jaya Saputra, Arfin Joko Widodo Jubaedah Kasmir Kasmir Kasmir Kasmir, Kasmir Khilyatin Ulin Noor Lo, Singmin Johanes Mirza, Muhammad Muhammad Fadheel Djamaly Natalia Rosauli Basa Simanjuntak Nugroho Saputra, Agung Nur Fitriyani, Wakhidah Pradhana Fadjari Putra, Arya Retno Purwani Setyaningrum Rina Astini Rochbini, Didik J Said Djamaluddin, Said Siti Djubaedah soehari, tjiptogoro Sukardi Sukardi Sukardi Sukardi Sundari*, Zelvy Emmelya Tjiptogoro Dinarjo Soehari Wilestari, Median Windiari, Ilham Yenny Dwi Suharyani Zairil, Zairil