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All Journal JAM : Jurnal Aplikasi Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business JURISMA: Jurnal Riset Bisnis & Manajemen Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION Jurnal Informatika Ekonomi Bisnis IIJSE International Journal of Indonesian Business Review Journal of Sustainable Economic and Business Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Pengabdian Kepada Masyarakat
Djumarno, Djumarno
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Effect of Price and Service Quality on Customer Satisfaction and Its Implications for Customer Loyalty at Aston Pluit Hotel & Residence Jakarta Jaya Saputra, Arfin; Djumarno, Djumarno
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 1 (2021): Dinasti International Journal of Economics, Finance & Accounting (March - April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i1.728

Abstract

As a provider of lodging, Aston Pluit Hotel & Residence Jakarta ”always strives to improve customer satisfaction or hotel guests in order to maintain customer loyalty to Aston Pluit Hotel & Residence Jakarta itself. However, the problem related to this research is about customer loyalty to Aston Pluit Hotel & Residence Jakarta during the 2015-2018 period, during which the number of guests staying at the Hotel Pluit Aston & Residence Jakarta decreased significantly even though the Hotel Pluit Aston & Residence Jakarta raises service standards and promotions to attract guests to visit and stay at the hotel. This research is categorized in Explanatory Research, with the data survey method using a questionnaire. The sampling technique uses Probability Sampling for population withdrawal using census techniques, the sample of respondents is hotel guests with a total of 359 guests. The method used in this research is the analysis of Structural Equation Modeling (SEM) using the LISREL 8.8 program with a factor loading value of 0.05. The results of this study indicate a positive and significant effect of price on customer satisfaction, a positive and significant effect of service quality on customer satisfaction, a positive and significant effect of price on customer loyalty, a positive and significant effect of service quality on loyalty. customers, there is a positive and significant influence of customer satisfaction variables on customer loyalty. There is a positive and significant effect of both price and service quality on customer loyalty through customer satisfaction
THE EFFECT OF SERVICE QUALITY, CUSTOMER RELATIONSHIP MARKETING, AND BRAND IMAGE ON CUSTOMER LOYALTY AND CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Windiari, Ilham; Djumarno, Djumarno
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.742

Abstract

Nowadays, intense competition does not only occur in the economic sector, but also penetrates the education sector. There is an analysis gap between information system services, the role of customer relations, and the image of the institution that has not been recognized, has an impact on student satisfaction, as well as the alleged decline in new students based on student and family recommendations. With the consideration of service quality, strategies to build relationships with customers and improve brand image, will determine the level of student satisfaction so as to form student loyalty. This study aims to analyze the effect of Service Quality, Customer Relationship Marketing and Brand Image on Loyalty with Satisfaction as an intervening variable (case study of Academy Telkom Jakarta). This research is categorized in Explanatory Research, with the method of survey using a questionnaire. The sampling technique used is Probability Sampling for a population of 506 student, and considering 305 respondents with Stratified Random sampling method. The analysis used LISREL 8.70 for Structural Equation Modeling (SEM), with a factor loading of 0.05. The results, concluded that there is a relationship between the SERVQUAL, CRM and BRAND variables with the SATISFACTION and LOYALITY variables. Be concluded that, if service quality, customer relationship marketing and brand image are improved, the level of satisfaction will increase, followed by an increase in consumer loyalty..
Agriculture MSMEs Sustainability Farmers Exchange Rates in Indonesia During the Covid-19 Pandemic and Farmer Empowerment Solutions Supriatna, Jajang; Djumarno, Djumarno; Badawy Saluy, Ahmad; Kurniawan, Deden
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2756

Abstract

In "Rencana Pembangunan Jangka Menengah Nasional 2015-2019," which is regarded as a vital monetary sector, one of Indonesia's national development goals is the agricultural sector. One indicator of the success of agricultural development is the degree of farmer welfare, typically determined by the Nilai Tukar Petani (NTP). By comparing the quantity of NTP in each subsector and the implementation of the farming engagement activities, this article compares the level of farmer welfare in two farming sub-sectors, specifically estate crops and horticultural crops. The secondary data from Badan Pusat Statistik (BPS) from 2015 to 2021 were divided into two periods before and during pandemic COVID 19 (2015–2019 and 2020–2021), and the descriptive data on the farmer involvement activities with the sample point at Belitung Island. The data were analyzed with SPSS version 25 through Eta correlation analysis. The investigation revealed that horticultural crops and the NTP estate changed, with the NTP of horticultural plants being the most stable. Meanwhile, the horticulture and NTP estate crops tended to decrease and become less stable during pandemic COVID 19. We concluded that the agriculture industry was sustainable, particularly SME horticultural and estate crops. For a sustainable farming option, we advise employing marginal land for short crops using organic compost and reusing agriculture waste for bioorganic fertilizer.
The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4735

Abstract

This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship between activity, interest, opinion (AIO), price perception, and consumer decisions to watch films at the Puri XXI Cinema, South Jakarta. The research sample consisted of 100 respondents selected using non-probability sampling techniques. Linear regression analysis and significance tests were carried out with the help of SPSS 17.0 software to test the hypothesis. The research results show that partially, the activity variable does not have a significant influence on consumers' viewing decisions. However, the interest and opinion variables, although they do not have a strong influence, still positively influence viewing decisions. Price perception also has the largest positive and significant influence on viewing decisions. Overall, the activity, interest, opinion, and price perception variables together have an influence of 48.1% on consumers' viewing decisions.
Entrepreneurial Perspective on Customer Decisions to Watch Indonesian Movies Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.681

Abstract

Customer Engagement reflects the extent of interaction between audiences and film products, serving as a key element within the movie industry. Various determinants such as lead actors, movie genres, movie ratings, and online reviews affect viewers intentions to watch films in theaters. This research investigates how customer engagement mediates the influence of these determinants on the intention to watch Indonesian films in cinemas. A quantitative research design was adopted, involving a survey of 315 respondents. The data were processed using the Structural Equation Modeling (SEM) technique with the SmartPLS program to assess the relationships among variables. The results indicate that lead actors, film genres, movie ratings, and online reviews significantly enhanced customer engagement. Customer engagement positively and significantly affected individuals decisions to watch Indonesian movies. It was also found to significantly mediate the effect of these variables on the decisions to wacth movies. This research contributes to relationship marketing theory by emphasizing the importance of customer engagement in developing strong and loyal consumer relationships. Additionally, it enriches consumer behavior literature by explaining the effect of customer engagement on the decisions to watch movies, offering practical implications for film marketers in formulating effective promotional and audience engagement strategies.
Co-Authors Agung Hudaya Ahmad Badawi Saluy Anik Herminingsih Aryanti, Wiwin Budiono Nur Aktif Christina Catur Widayati Daru Asih Deden Kurniawan Deden Kurniawan Deden Kurniawan Djamaly, Muhammad Fadheel Dudi Permana Harisnanda, Adriatik Ikhsani, Khilyatin Jajang Supriatna Jajang Supriatna Jajang Supriatna Jaya Saputra, Arfin Joko Widodo Jubaedah Kasmir Kasmir Kasmir Kasmir, Kasmir Lo, Singmin Johanes Mirza, Muhammad Muhammad Fadheel Djamaly Natalia Rosauli Basa Simanjuntak Nugroho Saputra, Agung Nur Fitriyani, Wakhidah Pradhana Fadjari Putra, Arya Retno Purwani Setyaningrum Rina Astini Rochbini, Didik J Said Djamaluddin, Said Siti Djubaedah soehari, tjiptogoro Sukardi Sukardi Sukardi Sukardi Sundari*, Zelvy Emmelya Tjiptogoro Dinarjo Soehari Wilestari, Median Windiari, Ilham Yenny Dwi Suharyani Zairil, Zairil