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All Journal Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat Valid Jurnal Ilmiah FIRM: Journal of Management Studies Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Law, and Education JURNAL MITRA PRIMA Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Wahana Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Liaison Academia and Society Medani : Jurnal Pengabdian Masyarakat Mount Hope Global Economic Journal Journal Accounting International Mount Hope Mount Hope Management International Journal Jurnal Ekonomi, Manajemen, Akuntansi
Winda Sri Astuti Doloksaribu
Universitas Prima Indonesia
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Pemanfaatan AI untuk Desain Kemasan dan Pembuatan Logo pada UMKM Kecamatan Sunggal Pasaribu, Lidya Natalia; Purba, Mas Intan; Doloksaribu, Winda Sri Astuti; Batubara, Maisara; Panggabean, Esther Praja Anggriany; Ginting, Kristi Endah Ndilosa; Lubis, Nurul Wardani
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v3i2.695

Abstract

Kemajuan teknologi saat ini bersamaan dengan perkembangan ilmu pengetahuan. Terutama dalam era internet yang mengalami perkembangan pesat, yang mempengaruhi berbagai sektor kehidupan. Menurut survei penetrasi internet Indonesia 2024 yang dirilis APJII, tingkat penetrasi internet Indonesia menyentuh angka 79,5%. Dibandingkan dengan periode sebelumnya, maka ada peningkatan 1,4%. Era digital membawa peluang penting bagi usaha kecil, mikro, dan menengah (UMKM). Perkembangan teknologi kecerdasan buatan (AI) mengubah lanskap berbagai industri, termasuk sektor kreatif. Tim pengabdian kepada masyarakat yaitu Para Dosen Ekonomi UNPRI memiliki tugas untuk memberikan pelatihan terkait pentingnya desain kemasan dan logo dalam dunia usaha. Kegiatan PKM ini dalam bentuk sosialisasi dan pelatihan untuk pelaku UMKM yang ada di kecamatan Sunggal agar dapat memiliki pengetahuan akan Desain Kemasan dan Pembuatan Logo menggunakan AI. Setelah mengikuti pelatihan, terjadi perubahan signifikan dalam pemahaman dan sikap para pelaku UMKM terhadap AI yaitu adanya peningkatan Pengetahuan Pelaku UMKM mengenai konsep Teknologi AI yang mudah digunakan, Keterampilan Para Pelaku UMKM berhasil mempelajari cara pembuatan Desain Kemasan dan Pembuatan Logo menggunakan AI melalui website bing AI, Para Pelalu UMKM menjadi lebih sadar akan peluang yang ditawarkan oleh AI untuk meningkatkan nilai dari produk UMKM , perubahan Mindset dari yang tidak menggunakan logo ataupun merk di kemasan produknya.
Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication Butarbutar, Novita; Setyawati, Christina Yanita; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 21 No. 1 (2023): Valid Jurnal Ilmiah - Edisi Juli-Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v21i1.314

Abstract

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations through destination image management, experiential marketing and integrated marketing communication. The sampling method used in this study is the convenience sampling method. The number of samples analyzed was 160 Lake Toba tourism visitors. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The results of the data analysis concluded that destination image, experiential marketing, and integrated marketing communication (IMC) have a positive and significant effect on visitor loyalty. The implications of this research explain that Lake Toba tourism actors need to measure the image of the destination regularly, the effectiveness of experiential marketing campaigns, and the impact of IMC on visitor loyalty is significant. This data can help management understand trends, identify opportunities for improvement, and evaluate the success of implemented strategies. In addition, Lake Toba tourism actors need to conduct training and develop employee capabilities to be more skilled in communicating and serving tourist visitors. Employees and staff interacting directly with visitors must be trained to provide friendly, informative service and help with visitor complaints.
ANALISIS KEPUASAN KONSUMEN CAFE SHOP COFFINE COFFE DI KOTA TEBING TINGGI, SUMATRA UTARA Cang, Vincent Clarence; Doloksaribu, Winda Sri Astuti; Wicharta, Jeffrie; Nahrisah, Ezzah
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.654

Abstract

This study aims to examine the effect of service quality, product quality, and price on consumer satisfaction. The data analysis method used includes the F-test and T-test to determine the relationship and significance of each variable. The analysis results show that service quality has a positive effect on consumer satisfaction, with an F-test value of 0.837 > 0.662, a t-statistic of 2.345 > 1.96, and a p-value of 0.006 < 0.05, thus supporting the first hypothesis (H1). Furthermore, the effect of product quality on consumer satisfaction is also significant, with an F-test value of 0.829 > 0.662, a t-statistic of 2.911 > 1.96, and a p-value of 0.004 < 0.05, confirming the second hypothesis (H2). The price variable also positively influences consumer satisfaction, as indicated by an NFI value of 0.829 > 0.662, a t-statistic of 5.562 > 1.96, and a p-value of 0.000 < 0.05, supporting the third hypothesis (H3). Simultaneously, service quality, product quality, and price have a positive effect on consumer satisfaction, as shown by the analysis results confirming the acceptance of H1, H2, and H3 based on the T-test criteria. This study provides insights that improving service quality, product quality, and effective price management can significantly enhance consumer satisfaction.
Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4575

Abstract

MSME actors are starting to be concerned about management governance and trying to improve their abilities by participating in several competency-based training held by the central government and regional governments. Even so, only some MSMEs can develop their business competitiveness. This study mainly aims to analyze the increase in the competitiveness of MSME businesses through entrepreneurial competence, entrepreneurial orientation, and customer relationship management. This study used a library and field research design with a causal associative approach. This study used a total sample of 170 samples. Data analysis confirms that entrepreneurial competence, orientation, and customer relationship management significantly affect MSME Competitiveness. The implications of this research highlight the importance of developing entrepreneurial competencies for SMEs. The implication is that MSMEs must invest time and resources in training and developing entrepreneurial skills to increase brand competitiveness. Furthermore, the importance of customer relationship management (CRM) in increasing the competitiveness of MSMEs. Furthermore, MSMEs need to pay attention to relationship management with their customers. They must understand customer needs, provide quality service, and build long-term customer relationships.
Analisis Live Streaming, Content Markerting Dan Celebrity Endrosment Terhadap Keputusan Pembelian Pada Media Sosial Tiktok di Kota Medan Pasaribu, Lidya Natalia; Purba, Mas Intan; Doloksaribu, Winda Sri Astuti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8578

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming, Content Marketing, dan Celebrity Endorsement terhadap Keputusan Pembelian pada media sosial TikTok di Kota Medan. Metode yang digunakan adalah metode kuantitatif dengan pendekatan Explanatory Research, melibatkan 100 responden yang dipilih menggunakan rumus Hair et al. (2020). Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan metode Structural Equation Modeling - Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Live Streaming dan Celebrity Endorsement tidak menunjukkan pengaruh signifikan secara individu. Namun, secara simultan, ketiga variabel ini berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini memberikan implikasi penting bagi strategi pemasaran di media sosial, khususnya TikTok.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN GREEN PRODUCT DI KOTA MEDAN Esther Praja Anggriany Panggabean; Lidya Natalia Pasaribu; Winda Sri Astuti Doloksaribu; Maisara Batubara
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13279

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh product knowledge, consumer environmental awareness, harga, dan ketersediaan produk terhadap keputusan pembelian green product di Kota Medan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik convenience sampling, melibatkan 418 responden yang berusia 18-65 tahun di Kota Medan. Pengumpulan data dilakukan melalui kuesioner online dengan skala Likert 1-5. Analisis data menggunakan SmartPLS 3.0 dengan teknik analisis meliputi uji validitas (AVE >0.5), reliabilitas (CR >0.7), dan evaluasi model struktural. Hasil penelitian menunjukkan Product Knowledge (β=0.136, p=0.012), harga (β=0.398, p<0.001), dan ketersediaan produk (β=0.346, p<0.001) berpengaruh positif dan signifikan terhadap keputusan pembelian green product, sedangkan Consumer Environmental Awareness tidak berpengaruh signifikan (β=0.090, p=0.163). Model penelitian memiliki nilai R² sebesar 0.698 dan F-hitung 238.64 (F-tabel=3.864), mengindikasikan kemampuan prediktif yang baik. Temuan ini memberikan implikasi: (1) bagi produsen dalam menetapkan strategi harga kompetitif dan memperluas jaringan distribusi, (2) bagi peritel dalam memastikan ketersediaan produk dan display yang optimal, (3) bagi pemerintah dalam membuat kebijakan insentif produk ramah lingkungan, dan (4) bagi pelaku pemasaran dalam merancang edukasi konsumen yang mengintegrasikan aspek pengetahuan produk dengan manfaat praktis.
Analisis Dampak Harga, Diskon Dan Costumer Riview Terhadap Keputusan Pembelian Pada E-Commerce Shoppe (Studi Kasus Pada Masyarakat Desa Tembung) Prity Zinta; Winda Sri Astuti Doloksaribu; Yuni Anita Ambarita
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8552

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, diskon, dan ulasan pelanggan (online customer review) terhadap keputusan pembelian konsumen pada platform e-commerce Shopee, khususnya di Desa Tembung, Kota Medan. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 150 responden. Data dianalisis menggunakan metode SEM-PLS melalui pengujian outer dan inner model. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, ketiga variabel independen (harga, diskon, dan ulasan pelanggan) berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 0,773 menunjukkan bahwa 77,3% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini mengindikasikan pentingnya strategi harga yang kompetitif, pemberian diskon, dan pengelolaan ulasan pelanggan dalam meningkatkan keputusan pembelian konsumen di Shopee.
Pengembangan Karakter dan Jiwa Wirausaha Anak Asuhan Melalui Program Pendidikan Non Formal Berbasis Life Skill di Panti Asuhan Berkat Iman Sejahtera Harahap, Rahmat Alamsyah; Doloksaribu , Winda Sri Astuti; Guci , Dede Ansyari; Pasaribu , Lidya Natalia; Butar-Butar , Mangasi; Purba , Mohd. Nawi; Hutagaol, Jarungjung
Medani : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v4i1.884

Abstract

Abstrak – Pengabdian kepada masyarakat ini bertujuan untuk mengembangkan karakter dan jiwa wirausaha anak panti asuhan melalui program strategi pendidikan pemberdayaan anak asuh melalui program pengembangan non formal berbasis life skill. Program ini dirancang untuk meningkatkan kemampuan anak panti asuhan dalam menghadapi tantangan hidup dan meningkatkan kemampuan mereka dalam mengembangkan usaha. Metode yang digunakan dalam program ini adalah pendidikan non formal berbasis life skill, yang meliputi pelatihan dan pendampingan. Hasil dari program ini menunjukkan bahwa anak panti asuhan yang mengikuti program ini memiliki peningkatan yang signifikan dalam karakter dan jiwa wirausaha mereka. Abstract – This community service aims to develop the character and entrepreneurial spirit of orphanage children through educational strategy programs for the empowerment of foster children through non-formal development programs based on life skills. This program is designed to improve the ability of orphanage children to face life challenges and improve their ability to develop their businesses. The method used in this program is non-formal life skill-based education, which includes training and mentoring. The results of this program showed that the orphanage children who participated in the program had a significant improvement in their character and entrepreneurial spirit.
Pelatihan dan Pendampingan Pembuatan Briket Arang dari Sampah Organik Masyarakat di Kelurahan Kwala Johor Siregar, Ina Namora Putri; Doloksaribu, Winda Sri Astuti; Khatarina, Ninta
Journal Liaison Academia and Society Vol 1, No 3 (2021): Desember
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.238 KB) | DOI: 10.58939/j-las.v1i3.206

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini dilakukan untuk membantu masyarakat Kwala Johor menambah ilmu agar bisa mengoptimalkan kemampuan diri dengan sosialisasi dalam pembuatan briket arang dari sampah organik. Metode yang digunakan dalam kegiatan ini pemaparan materi dan praktek pembuatan briket dari sampah organik berupa ranting pohon dimulai dengan pembakaran, penumbukan, pencampuran, dan pembentukan arang. Hasil dari kegiatan ini terlihat masyarakat Kwala Bekala Johor sangat antusias dalam mengikuti kegiatan sampai akhir sehingga menambah ilmu untuk masa yang akan datang. PKM adalah masyarakat kampung Kawala Johor mampu memiliki keterampilan dan kemampuan yang sangat baik dalam memproduksi briket sampah organik rumah tangga.Kata Kunci : Sampah Organik, Briket Arang, Pelatihan
The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty Butarbutar, Novita; Sherly, Sherly; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.283

Abstract

In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literature and field research design with a causal associative approach with 130 respondents. The results of the data analysis confirm that there is a positive and significant influence between experiential marketing and integrated marketing communications on visitor loyalty. The conclusions of this research inform tourism actors in the Lake Toba area to utilize technology such as augmented reality (AR) or mobile applications to provide interactive experiences to visitors. Integrate technology to make it easier to access information and activities around Lake Toba. In addition, involving local communities in the planning and implementation of experiential marketing can create authentic tourist experiences. Through in-depth experiential marketing and good integration between various communication channels, Lake Toba can build a strong image and attract visitors to experience its beauty and uniqueness.
Co-Authors Acai Sudirman Alamsyah Harahap, Rahmat AMELIA SETYAWATI, AMELIA Anjarani Anjarani Br Bangun, Nirwana Butar Butar, Mangasi Butar-Butar , Mangasi Butarbutar, Mangasi Butarbutar, Novita Cang, Vincent Clarence Chelsea Rajagukguk Christian Wijaya Christina Yanita Setyawati, Christina Yanita Chyntia Lienedy Endah Ndilosa Ginting, Kristi Erwina Erwina Esther Pradja Anggriany Panggabean Esther Praja Anggriany Panggabean Fanny Putri Fariza Fitria Fenny Tanujaya Ferdy Aresta Fernando Fedrian Ginting, Kristi Endah Ndilosa Guci , Dede Ansyari GUCI, DEDE Guci, Dede Ansyari Harahap, Rahmat Alamsyah Hutagaol, Jarungjung Intan Purba, Mas Jansen Salim Kevin Indajang Kevin Irving Edward Nadapdap Khatarina, Ninta Lenny Dermawan Sembiring Lidya Natalia Pasaribu Lukas Kodrat Ardoman Bali Maisara Batubara Mangasi Butarbutar Nahrisah, Ezzah Nainggolan, Masitah Natalia Pasaribu, Lidya Nora Anisa Br. Sinulingga Nurul Wardani Lubis Panggabean, Esther Praja Anggriany Pasaribu , Lidya Natalia Pasaribu, Lidya Natalia Praja Anggriany Panggabean, Esther Prity Zinta Purba , Mohd. Nawi Purba, Mas Intan Purba, Mas Intan Purba, Mohd. Nawi Purnama Yanti Purba Rania Tabita Br Sebayang Shannen Fania Halim Sherla Wijaya sherly sherly Simbolon, Lulu Toguma Sinaga, Onita Sari Siregar, Ina Namora Putri Siregar, Ina Namora Putri Solim, Vera Lusiana Suci Sundari Piliang Tampubolon, Lasma Ria Tansly, Vincent Tarigan, Eduardo Remondow Vincent Jonery Ng Vivi Acela Br Sembiring Wicharta, Jeffrie Yismaya, Euodia Yuni Anita Ambarita Yunior, Khomeiny Yunus Andreas Sianturi