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All Journal JAM : Jurnal Aplikasi Manajemen eCo-Buss Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Bisecoman Indo-MathEdu Intellectuals Journal Golden Ratio of Marketing and Applied Psychology of Business CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin MES Management Journal Pengabdian Jurnal Abdimas Jurnal Penelitian Pendidikan Indonesia Maneggio Trends in Applied Sciences, Social Sciences, and Education Atestasi : Jurnal Ilmiah Akuntansi
Lestari, Setyani Dwi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Journal : Indo-MathEdu Intellectuals Journal

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The Role of Customer-Focused Strategies in Achieving Sustainable Competitive Advantage in The Indonesian Outsourcing Industry Soekotjo, Sundari; Lestari, Setyani Dwi; Muhdaliha, Eryco; Saputro, Adi
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3473

Abstract

This research aims to understand the Role of Customer-Focused Strategies in Achieving Sustainable Competitive Advantage in the Indonesian Outsourcing Industry. This study adopts a qualitative research approach, conducting in-depth interviews with senior executives and managers from leading outsourcing companies in Indonesia. The interviews are focused on understanding the customer-focused practices of the companies, the challenges they face, and the perceived impact on their competitive position. The collected data is then analyzed using thematic analysis to identify key themes and insights. This research also reviews relevant academic literature and industry reports to contextualize the findings and identify best practices from other countries and sectors. The analysis results indicate that the key elements of a successful customer-focused strategy are a deep understanding of customer needs, the ability to tailor service offerings, effective employee engagement and empowerment, and the development of a company-wide culture that prioritizes customer focus and innovation.
Dinamika Inovasi Organisasi dalam Menghadapi Disrupsi AI dan Transformasi Digital untuk Mempertahankan Keunggulan Kompetitif pada Perusahaan Teknologi di Indonesia Maulana, Panca; Riyadi, Selamet; Lestari, Setyani Dwi; Safitra, Ravindra; Nugroho, Heru
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3726

Abstract

Facing the wave of disruption caused by artificial intelligence (AI) and digital transformation, technology companies in Indonesia are required to develop organizational innovations that not only focus on technology but also encompass culture, leadership, and cross-functional collaboration. This research aims to analyze how technology companies maintain their competitive advantage through the integration of innovations across various sectors. Using a mixed-method approach, data was collected through in-depth interviews with industry practitioners and quantitative surveys of leading technology companies. The study results show that companies that are proactive in innovation, adopt AI, and foster a collaborative and experimental culture are able to improve operational efficiency, enhance customer experience, and strengthen market position. The main challenges include cultural resistance, resource limitations, and issues of data security and regulation. However, companies that prioritize visionary leadership and data-driven strategies are proven to be more adaptable to market dynamics. These findings emphasize the importance of a holistic innovation approach to maintain sustainable competitive advantage. This study is expected to provide practical contributions to policymakers and industry players in formulating innovation strategies in the digital era.  
Co-Authors ADI SAPUTRO Alasyhari, Haris Fuad David , David David David Eryco Muhdaliha Etty Susilowati Euphrasia Susy Suhendra Faiqoh, Dina Nadiyah Fatmawati, Krisna Firdaus, Panca Maulana Firdaus, Pantja Maulana Gunarti, Indah Heru Nugroho Iswati, Heni Koen Hendrawan Kusnawan, Agus Leon, Farah Margaretha Mudjijah, Slamet Nora Andira Brabo Permana, Ilham Prasetya, Rizky Eka Qodariah Retno Fuji Oktaviani Reza, Heru Kreshna Richter, Ulf Henning Riyadi , Selamet Rizky, Hafiz Muhammad Safitra, Ravindra Saragih, Andreas Cahya Ucok Raya Persada Selamet Riyadi Slamet Riyadi Soekotjo, Sundari Yuwono, Y.