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Journal : Maneggio

The Implementation of Digital Technology to Enhance Energy Business Sustainability Through Operational Performance Improvement Saputro, Adi; Riyadi, Selamet; Lestari, Setyani Dwi; Muhdaliha, Eryco; David, David
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ztr7jd54

Abstract

This study investigates the role of digital technology in improving business sustainability in Indonesia's energy sector, focusing on its impact on operational performance. The study aims to investigate how the adoption of digital tools such as automation, smart grid, and data analytics can help improve energy efficiency, reduce operational costs, and promote sustainable business practices. The study takes a quantitative approach and uses SPSS for data analysis to assess the impact of digital technologies on energy companies' operational performance and sustainability. The results show that there is a significant positive correlation between the adoption of digital technologies and both operational performance and business sustainability. These findings suggest that the integration of digital tools can lead to more efficient energy management, reduced costs, and improved sustainability practices in the energy sector. The study provides valuable insights for energy companies and policymakers, offering practical recommendations to aid in the adoption of digital technologies and further promote sustainability efforts in Indonesia's energy industry.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Faiqoh, Dina Nadiyah; Riyadi, Selamet; Lestari, Setyani Dwi; Mudjijah, Slamet
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
Leadership Strategies to Achieve Organization with Superior Performance David , David; Riyadi , Selamet; Lestari, Setyani Dwi; Saputro, Adi; Muhdaliha, Eryco
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xeedbh85

Abstract

Effective leadership strategies play a crucial role in achieving superior organizational performance. Leadership approaches such as transformational, visionary, and participative leadership contribute to enhancing productivity, efficiency, and overall organizational success. This study explores the relationship between leadership strategies and organizational performance, emphasizing how effective leadership can foster a positive work environment, drive employee motivation, and support strategic decision-making. Strong leadership is essential in navigating dynamic business challenges, ensuring adaptability, and promoting sustainable growth. The findings suggest that organizations should prioritize leadership development programs and adopt strategic leadership models to optimize performance. Additionally, fostering a culture of innovation, collaboration, and continuous improvement can further enhance organizational effectiveness. This study highlights the importance of leadership as a key factor in organizational success and provides insights into how leadership strategies can be effectively implemented to achieve long-term competitive advantage. Future research may explore additional factors influencing organizational performance, such as corporate culture and technological advancements.