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All Journal Asia-Pacific Management and Business Application Scientific Journal of Reflection : Economic, Accounting, Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Bisnis Darmajaya Journal of Economics, Business, and Government Challenges Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Coopetition : Jurnal Ilmiah Manajemen Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Ilomata International Journal of Management Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Pengabdian Pada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation
Ginta Ginting
Universitas Terbuka
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Journal : Asia-Pacific Management and Business Application

 1 
Encouraging Women Entrepreneurship to Join the Global Market (Case study on Fashion Industry in West Java) Heriyanni Mashithoh; Ginta Ginting
APMBA (Asia Pacific Management and Business Application) Vol 5, No 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (749.821 KB) | DOI: 10.21776/ub.apmba.2016.005.01.2

Abstract

The integration of global market has opened today for the foreign products to entry any countries and has threatened the future of women entrepreneurs. Women entrepreneurs have to compete with foreign businessmen who have superiority in terms of funds, technology, infrastructure, market information and government support. Indonesia is one of developing country who encourages the development of rural areas. Women entrepreneurship in rural areas indicated will increase the local economy, creating employment opportunities, and decreasing the poverty currently. One province in Indonesia that successfully promotes the fashion industries to local and international tourist is West Java. This study aims to analyze the effect of network development strategy toward the women entrepreneurs’ satisfaction. Hypothesis were tested by multivariate statistics- Partial Least Square. The population is owners or managers of SMEs in fashion or garment industries. Stratified random sampling is occupied to get 78 women entrepreneurs in West Java. This study shows that network strategy is significantly influenced the women entrepreneurs’ satisfaction Proactive entrepreneur is proved to positively strengthen the impact of network strategy on the women entrepreneurs’ satisfaction. This result becomes a guide for SMEs, especially in fashion or garment industry to support the tourism of West Java.
Co-Authors Ami Pujiwati Andi Sylvana Andriyansah . Anisa Zahwa Akbara Anita Melina Febriyanti Anita Melina Febriyanti Devi Ayuni Elisabeth Ria Viana Praningtyas Endar Pituringsih Etty Puji Lestari Evi Yuliatun Ningsih Fauzy Rahman Kosasih Heriyanni Mashithoh Hidayah, Zainur Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Ngarbingan Ike Janita Dewi Imas Maesaroh Irmawaty Irmawaty Joko Rizkie Widokarti Kurniawati . Kusnadi Kusnadi Lina Mufidah Amatillah Maesaroh, Imas Maria Lourdesta Febriana Maria, Maya Meirani Harsasi Miftahul Su’adah Nasoha, Mohamad Nenah Sunarsih Nihan Lanisy Nurlaila Hidayaty Prawidya Destarianto Radeswandri Radeswandri Ramdhan Kurniawan Ratno Purnomo Rini Febrianti Rini Subekti Rusli Hardjadinata Sri Ismulyati Sufyati HS Zulfahmi Zulfahmi