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All Journal Al-Qalam RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Journal of Digital Marketing and Halal Industry Jurnal Litbang Kota Pekalongan International Journal of Community Service Izdihar : Jurnal Ekonomi Syariah Journal of Islamic Economics, Management, and Business (JIEMB) RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Islamic Economic and Business Journal AMALA Jurnal Pengabdian Kepada Masyarakat International Journal of Science and Environment AT-TIJARAH: Journal Islamic Banking and Finance Research JIM : Journal Of International Management EKSYDA: Jurnal Studi Ekonomi Syariah Jurnal Pengabdian Kepada Masyarakat Citra Delima Profetik Jurnal Ekonomi Syariah BAKTI : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Hermawan Adinugraha, Hendri
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Journal : Jurnal Ekonomi Manajemen Bisnis dan Akuntansi

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Sustainable Purchasing Trends Among Gen-Z: Understanding Through Online Media Rosalia, Nata; Muhammad Aris Syafi; Hermawan Adinugraha, Hendri
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Vol. 1 No. 2 (2025): (January) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/jemba.v1i2.9

Abstract

This study discusses sustainable purchasing trends among Generation Z influenced by online media such as social media, blogs, and marketplaces.  Generation-Z has a high awareness of sustainability and chooses ethical and environmentally friendly products. They are exposed to various content    that    introduces sustainable    products through influencers and online communities, which shapes their awareness and consumption choices.  This study uses qualitative methods, involving in-depth interviews, participant observation, and documentation to understand the    sustainable    consumption    behavior    of Gen-Z    in Wonokerto District.  The findings show that online media plays a major role in increasing sustainability awareness and influencing product preferences among Gen-Z.  This study offers   insights   for   industry players to design   effective marketing   strategies   and for policymakers to promote sustainable consumption.  
Co-Authors Achmad, Dliyaudin Ade Dedi Rohayana Ade Gunawan Ahmad Andi Riyanto Ainusshofa, Nurul Isma Ali Muhtarom Amalia Rizqi, Nabila Andrean, Rizky Anis, Naila Annisa Nuri Aji ARZAQ KARIMAH, NILNA Azka Fajar Mufarih, Muhammad Devy, Happy Sista Erni Sulistiawati Fadillah Syaufii, Farah Fadlilatun Nisa', Ana Ferida Rahmawati Hilma Zakia Husna, Arinal Ilmiyatun Nafiah, Alfa Imani, Fathrezza Istiqomah Jauhar Ali Khoirul Fikri, Muhammad Kurnia Pangestuti, Nabila Kustina, Yeni Lizza Alwiyana, Maulida M. Sultan Mubarok Marotina, Nia Maulana, Asep Suraya Mila Sartika, Mila Misyam, Noviana Moh. Nasrudin Muhammad Aris Syafi Muhammad Shulthoni Mutia Rahmi Maulina Nova Nuroaftul Aqidah, Nafanda Nuri Aji, Annisa Okta Syahwali, Rengganis Rafanda, Shelly Rafa’at Pasya, Mohammad Rasyid Ghani, Muhammad Rendi Diki Setiawan, Muhammad Rizqi Toyibah Rokhimah, Hesti Rosalia, Nata Rumiyati, Eva Sadali, Ayatullah Sain, Zohaib Hassan Samsul Bahri Setianingrum, Evie Shulthoni, Muhamad Shultoni, Muhammad Slamet Nurchamid Suroso Syafi'i, M. Aris Tamamudin Wardah, Roikha Wikan Isthika, Wikan Wikan Kinasih, Hayu