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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Business Studies and Management Review Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putra, Harmanda Berima
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Membangun Loyalitas Wisatawan: Peran Citra Destinasi, Kualitas Pelayanan, dan Kepuasan Pengunjung terhadap Minat Kunjungan Ulang di Objek Wisata Kota Semarang Reynaldi Ade Darmawan; Harmanda Berima Putra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6350

Abstract

This study aims to analyze the effects of tourist destination image and service standards on the desire to revisit through visitor satisfaction as a mediating variable at tourist attractions in Semarang City. This study uses a quantitative survey-based paradigm. Data was obtained by distributing questionnaires to 166 tourists who had visited tourist attractions in Semarang City using purposive sampling. Data processing was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The findings of this study indicate that destination perception and service standards have a positive impact on visitor satisfaction. In addition, tourism image, service standards, and visitor satisfaction empirically have a positive effect on the intention to revisit. Mediation effect testing shows that visitor satisfaction successfully bridges the influence of place image and service standards on the intention to revisit. These findings indicate that the formation of a positive destination image and improvement of service standards play an important role in increasing tourist satisfaction and encouraging the intention to revisit. This study is expected to contribute practical recommendations for tourism image managers in designing strategies for sustainable tourism competitiveness development.
Co-Authors Amalia, Reza Anwar Mansyur Aquinia, Ajeng Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Endang Tjahjaningsih Feby Rante Limbong Hayuningtias, Kristina Anindita Indra Nur Wicaksana Intan Tri Annisa Kodriyah, Laela Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mohamad Ridwan Abadi Mutiara Sabila Hudiya Lael Nungki Pradita Nur Rizka Luffiana Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Puspitasari, Ratih Ayu Reynaldi Ade Darmawan Ridho Arrafi Robertus Basiya satria nugraha Silvia, Gina Siska Liana Sovi Iriyanti Suzy Widyasari Wachid, Ainullah Wisna Rizki Ramadan