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All Journal Jurnal Infinity Jurnal Pendidikan dan Pemberdayaan Masyarakat Journal of Nonformal Education Jurnal Ijtimaiyya Jurnal Ilmiah POTENSIA IJECA (International Journal of Education and Curriculum Application) Jurnal Paedagogy Prosperity: Journal of Society and Empowerment Cendekia: Jurnal Kependidikan dan Kemasyarakatan Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Nonformal Education Media Penelitian dan Pengembangan Kesehatan Jurnal Pendidikan MIPA Lembaran Ilmu Kependidikan
Boriboon, Gumpanat
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ijtimaiyya

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STRATEGIC DIGITAL MARKETING FOR MICRO, SMALL, MEDIUM ENTERPRISES (MSME): ENHANCING COMMUNITY ENGAGEMENT AND ECONOMIC EMPOWERMENT IN ISLAMIC SOCIETIES Suryani, Nani; Nurhayati, Sri; Rakhman, Anita; Boriboon, Gumpanat
Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam Vol. 17 No. 2 (2024): Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijpmi.v17i2.24097

Abstract

The research examines using digital platforms such as Instagram, TikTok, and WhatsApp to drive business growth, enhance community engagement, and promote economic empowerment while strictly adhering to Islamic ethical principles. Employing a qualitative case study methodology in Salon Jois Bandung, including in-depth interviews, direct observations, and document analysis, the findings reveal that aligning digital marketing strategies with cultural and religious values is pivotal for fostering customer acquisition, retention, and loyalty. The research highlights the critical role of ethical considerations in shaping digital marketing practices in culturally sensitive contexts, such as those found in Islamic societies. The case of Salon Jois demonstrates that MSMEs can effectively leverage digital platforms to build robust community connections and achieve sustainable growth, provided they carefully navigate the ethical complexities inherent in these markets. This research contributes to the existing literature on digital marketing in Islamic contexts by offering practical insights into culturally sensitive marketing practices and emphasizing the potential of digital marketing to advance the broader objectives of Islamic community development. The findings advocate for further scholarly inquiry into integrating contemporary marketing tools with traditional Islamic values, which is crucial for the sustainable development of MSMEs in Muslim-majority regions.
Community Empowerment at The Intersection of Public Health and Green Entrepreneurship: A Case Study of Bank Sampah-Posyandu Collaboration Nurhayati, Sri; Rusmayati, Titin; Boriboon, Gumpanat
Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam Vol. 18 No. 1 (2025): Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijpmi.v18i1.27080

Abstract

This study investigates the integration of green economy principles and community empowerment through the collaboration between Bank Sampah Berkah Kenanga and Posyandu in Desa Sayati. The research aims to analyze how waste management initiatives can simultaneously promote financial literacy, economic resilience, and environmental stewardship at the grassroots level. A qualitative approach was adopted, with data collected through structured interviews involving waste bank managers, Posyandu cadres, and community members. Results show that the “Bawa Sampah Selalu ke Posyandu” (BAWASLU) program links monthly child health monitoring sessions with systematic waste collection, allowing residents to convert household waste into savings redeemable for essential goods or precious metals. Participants reported increased financial literacy, household savings, and social capital, alongside greater environmental awareness and leadership opportunities, particularly for women. Intergenerational transmission of sustainable practices was also observed. However, operational challenges persist, notably manpower shortages, logistical inefficiencies, and limited mechanization. Despite these constraints, the collaboration demonstrates significant potential for replication and expansion through capacity-building initiatives, policy support, and formalization into a cooperative structure. In conclusion, the Bank Sampah–Posyandu model presents an innovative and effective framework for linking public health objectives, environmental sustainability, and socioeconomic development in rural communities. Future efforts should focus on infrastructure investment, digital marketing expansion, and intensified environmental education to optimize program scalability and long-term impact.  
Co-Authors Agus Ramdani Ahmad Fauzan Ahsan, Md. Hafizi Anita Rakhman, Anita ansori ansori Arfin, Arfin Ari Putra Bin Bahurudin Setambah, Mohd Afifi Dadang Hermawan Dafid Slamet Setiana Dina, Islami Dionisius Heckie Puspoko Jati Djibu, Rusdin DWI LESTARI, RETNO Firmansyah, Dudi Adi FIRMANSYAH, VERA Gianto Gianto Gunarti Dwi Lestari Hafizatunnisa, Hafizatunnisa Hasanah, Viena Rusmiati Heryanto Susilo Hidayat, Ipan Ilmansyah Iip Saripah, Iip Imam Shofwan Jacob, Udeme Samuel Jajat S Ardiwinata, Jajat S Linling, Yudiani Lotfi, Fatima Zahra Melania Eva Wulanningtyas Munggarani, Febi Mustofa Kamil, Mustofa Mutmainnah, Disa Aisha Nani Suryani Olugbade, Damola Pramudia, Joni R Pramudia, Joni Rahmat Putri, Shindriani Rusmayati, Titin S.Pd. M Kes I Ketut Sudiana . Safuri Musa Siti Nurul Hidayah Somantri, Ade Sri Nurhayati Sri Nurhayati Sujarwo Sujarwo Supriadi Supriadi Syaputra, Hamdani Tiarawati, Putri Vidi Wulandari, Hodijah Yasri, Budi Yoyoh Jubaedah Yudan Hermawan Yulyanti Harisman