Article Per Year (5 Year)
p-Index From 2021 - 2026
11.885
P-Index
This Author published in this journals
All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Yanda Bara Kusuma
Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 105 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Analysis Of Irgift.Id Promotion Strategies By Utilizing Tiktok Social Media In Increasing Sales Volume Firdha Amalia Nareswari; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4379

Abstract

This research uses Irgift.id which is one of the business fields in the floriculture sector. The purpose of this study is to determine and analyze promotional strategies using the use of TikTok social media in an effort to increase sales volume. The research method used is descriptive qualitative method using SWOT analysis techniques and data collection techniques through in-depth interviews, observation and documentation related to promotional strategies in identifying strengths, weaknesses, opportunities, and threats at Irgift.id. Informants in this study include the owner or owner, employees, and consumers. The results of this study obtained IFAS results which showed strengths with a score of 2.69 and weaknesses with a score of 0.42. While the EFAS results show opportunities with a score of 2.31 and threats with a score of 0.74. Based on the SWOT analysis diagram, Irgift.id is in quadrant I using the SO strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities so that the strategy that can be applied is to support the growth of agrarian policies (growth oriented strategy) to increase sales volume
The Influence of Capital, Labor, and Raw Materials on Production Output at CV. Alphie Bag Company in Bogor City Halid Adli; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4684

Abstract

This study delves into the influence of capital, labor, and raw materials on production output at CV. Alphie, a bag company in Bogor city. Employing quantitative methods with regression analysis, secondary data from CV. Alphie's reports were collected, encompassing production outputs from 2019 to 2022. Utilizing census sampling, 48 data points were obtained. The data underwent analysis using IBM SPSS version 25, and various tests were conducted, including assessments for classical assumptions, linear regression analysis, and determination coefficient testing. Results indicate that simultaneously, capital, labor, and raw materials exert a significant impact on production output. However, partially, only Labor has a significant influence on Production Output, while Capital and Raw materials do not. The findings contribute valuable insights into the factors influencing production output in manufacturing firms. Furthermore, the study has implications for managerial practices, offering guidance for optimizing production processes and resource allocation at CV. Alphie and similar companies.
The Influence of Marketing Communication and Price Perception on Customer Loyalty, with Service Quality as an Intervening Variable, in Tokopedia E-Commerce: A Comparative Study of Millennials and Generation Z Dika Riva Adhilni; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4734

Abstract

This study aims to examine the influence of marketing communication and price perception on customer loyalty on the Tokopedia e-commerce platform, considering service quality as an intervening variable. The study also dissects the differences in customer responses based on age groups, specifically millennials and Generation Z. The research method used is a quantitative method with a sample size of 137 respondents. The data collection technique employed is questionnaire distribution. The data analysis technique used is descriptive statistical analysis to describe the relationship between variables. Data analysis was conducted using SPSS version 26, involving several tests such as classical assumption tests, path analysis, T-tests, and determination coefficient tests. The results indicate that marketing communication and price perception, through service quality, do not directly affect customer loyalty, and service quality also does not significantly influence customer loyalty. However, partially, marketing communication and price perception do influence customer loyalty. These findings provide valuable insights into the factors influencing customer loyalty and suggest implications for Tokopedia to pay more attention to its service quality to maintain customer loyalty.
The Influence of Organizational Commitment and Training on Employee Performance Through Loyalty as a Moderating Variabel Muhammad Fauzy Hamdani; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4735

Abstract

Human resources play a crucial role in the success of organizations. This research aims to determine the influence of organizational commitment and training variables on employee performance, as well as the moderating role of loyalty variable in influencing the relationship between organizational commitment, training, and employee performance. The data used are primary data obtained from questionnaires distributed to the research sample. The population in this study consists of all employees of CV. Litera Jannata Perkasa. A sample of 68 respondents was selected using purposive sampling technique. Data were analyzed using Moderated Regression Analysis technique. The research findings indicate that partially, organizational commitment and training significantly influence employee performance, while training does not have a significant effect. However, in the regression analysis test results, loyalty moderates the influence of organizational commitment on employee performance. Conversely, loyalty is unable to moderate the influence of training on employee performance. These findings provide valuable insights into the factors affecting employee performance in companies and offer implications for practice by providing guidance to enhance human resources at CV. Litera Jannata Perkasa and similar companies.
Brand Loyalty in the Coffee Business: Economic Analysis of Brand Image, Product Quality, and Price Raja, Jesika Lumban; Kusuma, Yanda Bara
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5658

Abstract

This research aims to analyze and understand the influence of brand image, product quality, and price, both partially and simultaneously, on brand loyalty for Starbucks beverage products in Surabaya. The research population consists of Starbucks customers in Surabaya who have made at least two purchases. Using a purposive sampling technique, a total of 97 respondents were selected, with data collected through a Google Form questionnaire. Data analysis was conducted using multiple linear regression. The results indicate that brand image, product quality, and price simultaneously have a significant effect on brand loyalty. However, partially, brand image does not significantly influence brand loyalty, whereas product quality and price have a significant positive effect on brand loyalty.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah