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All Journal Jurnal Pariwisata Pesona Journal Of Management Science (JMAS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Sustainable Tourism and Entrepreneurship Jurnal Kepariwisataan Journal La Sociale Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Journal of Tourism Sustainability Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara Gema Wisata
Febrianto, I Gusti Agung
Politeknik Pariwisata Bali
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI PELAYANAN PRIMA DAN PENYAJIAN MINUMAN BAGI MASYARAKAT SADAR WISATA DI DESA BATUAN, KABUPATEN GIANYAR Sudiparwati, Putu Ayu; I Gusti Agung Febrianto; I Ketut Rusdianata; Setyowati Widuri; Ni Luh Suastuti; I Wayan Muliana; Ni Kadek Eni Juniari; Ni Putu Ariesta Budani; Putu Mira Astuti Pranadewi9; I Nyoman Gede Agus Jaya Saputra; Arcana, I Nyoman; I Nyoman Rinala; Lidjah Magdalena Massenga; I Wayan Pastini
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1856

Abstract

Batuan Tourism Village is one of the oldest villages in Bali and is renowned for the breadth of its traditional arts. Classified as a pioneer tourism village, Batuan possesses diverse tourism resources, including adequate road access, centers of mask, keris, and statue craftsmanship, historical temples, arts and cultural performances, nature-based attractions, ancient Balinese houses, agrotourism, restaurants, accommodation, souvenir kiosks, and institutional support in the form of a tourism awareness group (Pokdarwis) and a formal village tourism management body. As a pioneering tourism village, Batuan requires harmonized tourism development that not only expands physical infrastructure but also strengthens human resource capacity so that the community is prepared to respond to tourism growth. This community service program, implemented by the Food and Beverage Service Study Program of Bali Tourism Polytechnic, aimed to enhance the hospitality competencies of local residents, particularly in relation to excellent service. The intervention took the form of a two-day training program combining theoretical sessions and practical exercises on banquet service and beverage service, delivered by lecturers and supported by students. The activity is expected to generate benefits for the tourism-aware community in Batuan Village in the form of improved understanding of excellent service, increased awareness of the importance of hygiene and sanitation in service delivery, and strengthened practical skills in serving beverages.  
Community Perspectives on the Environmental, Social, and Economic Impacts of the Tomohon International Flower Festival Ni Kadek Swandewi; Clearesta Adinda; Ingryt Grity Adipati; I Gusti Agung Febrianto
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3433

Abstract

Purpose: The purpose of this research is to evaluate the perceptions of the local community regarding the economic, socio-cultural, and environmental impacts of the Tomohon International Flower Festival (TIFF). Specifically, the study aims to understand how the residents of Tomohon view the festival's contributions to their economic well-being, social cohesion, cultural preservation, and environmental sustainability.Methodology: This research used an exploratory approach to analyse residents' perceptions of the economic, socio-cultural, and environmental impacts of festival activities in Tomohon. Results: The research shows that the Tomohon International Flower Festival (TIFF) is positively viewed by the local community, boosting income, job creation, and regional revenue. It enhances social interactions, cultural pride, and supports education. However, concerns about waste and its impact on the city's aesthetics highlight environmental sustainability issues.Conclusions: TIFF positively impacts the economy, society, and environment but raises concerns about waste management, highlighting the need for better sustainability practices.Limitations: The data reflects respondents' views at a specific point in time and may be influenced by personal experiences, biases, or limited knowledge of economic, socio-cultural, and environmental factors. Additionally, the sample size, though sufficient for exploratory analysis, may not fully represent the Tomohon population, limiting the generalizability of the findings.Contribution: This article enhances understanding of the socio-economic and environmental impacts of large cultural events like the Tomohon International Flower Festival (TIFF) from the local community's perspective. It also offers guidance for organizers and policymakers in optimizing festival benefits while addressing community concerns for more sustainable and inclusive planning.
Generation Z’s Perceptions of Balinese Traditional Beverages as Culinary Tourism Attractions I Gusti Agung Febrianto; Setyowati Ayu Widuri; I Nyoman Gede Agus Jaya Saputra; I Ketut Rusdiarnata; Ni Kadek Eni Juniari
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.3829

Abstract

Purpose: This study aimed to explore Generation Z’s perceptions of Balinese traditional beverages as a culinary tourism attraction. Research Methodology: A quantitative descriptive approach was employed using an online questionnaire distributed to respondents aged 18–27 years with prior experience consuming traditional Balinese drinks. This study examined several aspects, including taste preferences, cultural values, presentation aesthetics, and the influence of social media. Results: The results provide insights into Generation Z’s consumption patterns and interests, informing more effective promotional strategies and product innovations for the brand. They also support the preservation of Balinese culinary culture through approaches that are more adaptive and relevant to younger audiences than traditional ones. Conclusions: The findings indicate that Generation Z generally perceives Balinese traditional beverages positively, particularly in terms of sensory qualities, cultural value, and health benefits, while perceptions of product innovation and social media influence are weaker, suggesting a need for more consistent innovation and strategic digital promotion to strengthen their appeal as culinary tourism attractions. Limitations: This study recommends social media optimization without empirically testing how specific digital marketing tactics influence Generation Z’s perceptions or consumption intentions. Contribution: Future research should evaluate the effectiveness of specific digital marketing strategies in increasing the appeal of traditional beverages to younger consumers and employ longitudinal designs to capture changes in perceptions and behaviors over time as Generation Z’s digital trends and lifestyle preferences evolve.
KONTRIBUSI PEREMPUAN TERHADAP PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN DESA WISATA BATUAN GIANYAR I Gusti Agung Febrianto
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.2532

Abstract

Abstract This study aims to describe women’s contributions to community empowerment in the development of Batuan Tourism Village, Gianyar, within the frameworks of community-based tourism (CBT) and hospitality. A descriptive qualitative design was employed using in-depth interviews with key informants (I1–I5) and interactive data analysis following Miles and Huberman (data reduction, display, and conclusion drawing/verification). The findings indicate that women are positioned as key actors in village tourism development, with contributions that emerge organically from everyday practices. Women’s involvement is strongly associated with household economic improvement through tourism-related activities, while their roles are flexible and multi-functional across sectors. Women also sustain the socio-cultural foundations of the destination through participation in religious activities, consumption-related tasks, and cultural preservation. In addition, women perform micro-level governance at the host–guest interface by mediating customary rules in sacred spaces, including regulating access and ensuring compliance with appropriate dress and conduct in temple areas. Reported benefits include improved service-related knowledge, strengthened community networks, and expanded employment opportunities for women. Nevertheless, participation is not evenly distributed and is constrained by women’s domestic–public double burden and scheduling conflicts with customary obligations. Institutional support from the village government and the presence of Pokdarwis provide a pathway for formalizing women’s roles to strengthen the long-term sustainability of CBT-based village tourism. Keywords: women, community empowerment, tourism village, Batuan Gianyar
Penilaian Konsumen terhadap Minuman Kopi Populer pada Roost Restaurant di The Nest Hotel Nusa Dua Kadek Resta Dewi; Ni Putu Ariesta Budiani; I Gusti Agung Febrianto
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 1 (2026): Januari: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i1.888

Abstract

The high consumption of coffee as part of people's lifestyle and the dominance of Americano and Cappuccino variants in sales at Roost Restaurant necessitate an analysis of consumer assessments of these two beverages. Therefore, this study aims to determine consumer assessments of the popular Americano and Cappuccino coffee beverages at Roost Restaurant at The Nest Hotel Nusa Dua. This study uses quantitative descriptive analysis techniques with data collection techniques through documentation and questionnaires distributed to 82 respondents. Consumer assessments are analyzed based on five indicators, namely taste, aroma, balance, presentation, and price. The results show that all indicators for both coffee beverages are in the high category, meaning that consumer assessments of Americano and Cappuccino are good in all aspects. The indicator with the highest rating for Americano and Cappuccino is presentation, while the indicator with the lowest rating for Americano and Cappuccino is taste. These findings indicate that although consumer ratings are generally good, improvements in taste, especially for Americano, are still needed to enhance consumers' positive perceptions of the products served.
Preference of Generation Z in Choosing Coffee Shops in Penelokan, Kintamani I Wayan Pradnya Baskara; Ni Wayan Pastini; I Gusti Agung Febrianto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14643

Abstract

Purpose: This study aims to examine the preferences of Generation Z in selecting coffee shops in Penelokan, Kintamani, a popular tourism village in Bangli Regency, Bali, known for its scenic views of Lake and Mount Batur. Understanding these preferences is essential for coffee shop owners operating in this highly competitive and rapidly growing area. Method: The research employs a descriptive quantitative approach supported by qualitative data. Data were collected through questionnaires, interviews, and documentation. A total of 50 Generation Z respondents were selected using Hair’s sampling rule. The data were analyzed using mean scores for each attribute and subsequently classified into preference categories based on predetermined intervals. Result: The findings reveal that Generation Z considers atmosphere (mean = 4.54), product quality (mean = 4.41), and service (mean = 4.24) as very important factors in choosing a coffee shop. In contrast, price (mean = 4.20) and facilities (mean = 4.12) are assessed as important factors. Overall, the results indicate that experiential and aesthetic aspects, supported by good product quality and service, are central to Generation Z’s coffee shop preferences in Penelokan. Contribution: This study contributes to the literature on consumer behavior and coffee shop management in tourism destinations by providing empirical evidence on Generation Z’s preference structure. Practically, the findings offer guidance for coffee shop owners and managers in Penelokan, Kintamani to prioritize atmosphere, product quality, and service quality in their value propositions, while strategically managing pricing and facilities to better align with the expectations of Generation Z consumers.  
Co-Authors Adinda, Clearesta Adipati, Ingryt Grity Anak Agung Istri Manik Mahayani Anggani, Mayang Fitri Artajaya, Made Astuti Pranadewi, Putu Mira Clearesta Adinda Eni Juniari, Ni Kadek Grity Adipati, Ingryt I Gusti Ngurah Agung Suprastayasa I Gusti Ngurah Agung Wiryanata I Ketut Rusdianata I Ketut Rusdiarnata I Ketut Surata I Nyoman Arcana I Nyoman Gede Agus Jaya Saputra I Nyoman Gede Agus Jaya Saputra I Nyoman Rinala I Putu Esa Widhaharthana I Putu Utama I Wayan Muliana I Wayan Pastini I Wayan Pradnya Baskara Ida Bagus Maha Putra Ingryt Grity Adipati Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kadek Resta Dewi Kalpikawati, Ida Ayu Laksana Rahjasa, Putu Surya Lidjah Magdalena Massenga Made Wahyu Chikara Wijaya Massenga, Lidjah Magdalena Michael Christanta Muliana, I Wayan Ni Kadek Eni Juniari Ni Kadek Eni Juniari, Ni Kadek Eni Ni Kadek Swandewi Ni Luh Putu Surining Jati Ni Luh Suastuti Ni Putu Ariesta Budani Ni Putu Ariesta Budiani Ni Putu Ariesta Budiani, Ni Putu Ariesta Pastini, I Wayan Pastini, Ni Wayan pinaria, ni wayan chintia Putu Mira Astuti Pranadewi9 Rinala, I Nyoman Rini, Try Utami Kartika Rumadana, I Made Rusdianata, I Ketut Rusdiarnata, I Ketut Sabudi, I Nyoman Sukana Saputra, I Nyoman Gede Agus Jaya Setyowati Ayu Widuri Setyowati Widuri Sri Puspa Adi, Ida Ayu Sudiparwati, Putu Ayu Swandewi, Ni Kadek Widuri, Setyowati Ayu Wijaya, Made Aditya Sastra Ananta Wirata, I Nengah