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All Journal Perspektif Ilmu Pendidikan Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Media Manajemen Pendidikan Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Kehutanan Papuasia (Journal of Papuasia Forestry) Jurnal Kefarmasian AKFARINDO Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Al-Mubin: Islamic Scientific Journal Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Tafkir: Interdisciplinary Journal of Islamic Education Borneo : Journal of Islamic Studies Jotika Journal in Education Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmiah Kesehatan Mandala Waluya RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Kewirausahaan dan Bisnis Interkoneksi: Journal of Computer Science and Digital Business
Nurhanifah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Komunikasi Pemasaran Digital Mills melalui Brand Ambassador Bambang Bayu Saptaji di Instagram Suhandi, M Akmal; Nurhanifah
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.5155

Abstract

This study aims to analyze the forms of digital marketing communication messages and the role of a brand ambassador in delivering these messages through Brand Mills’ Instagram content. This research uses a qualitative approach with content analysis methods on posts featuring Bambang Bayu Saptaji. Data collection techniques include non-participant observation and documentation, while data analysis involves data reduction, data presentation, and conclusion drawing. The results show that two types of marketing communication messages are used: informative and persuasive. Informative messages aim to provide audiences with an understanding of product characteristics, concepts, and advantages, while persuasive messages are used to attract attention and influence audience attitudes. Furthermore, the brand ambassador plays a significant role in enhancing the credibility of information and strengthening the attractiveness and influence of the messages delivered. Therefore, the use of a brand ambassador is an effective strategy in digital marketing communication to increase audience understanding and interest in the product.
ANALYSIS OF THE ROLE OF PUBLIC RELATIONS OF MIE GACOAN MEDAN–MANSYUR IN MAINTAINING CUSTOMER LOYALTY AMID HYGIENE ISSUES May Hasanah; Nurhanifah
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 10 No 1 (2026): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/d6qbsr63

Abstract

This study was prompted by the reputational crisis faced by Mie Gacoan Medan-Mansyur Branch following the viral hygiene issues on social media, which led to a decline in customer loyalty. The focus of this research is to analyze the role and strategies of Public Relations at Mie Gacoan in restoring public perception and protecting consumer loyalty amidst these negative issues. This research adopts a descriptive qualitative design using field study techniques. Data were gathered through in-depth interviews with the outlet manager, PR staff, and customers, as well as direct observation and digital content documentation throughout January and February 2026. The research findings demonstrate that Mie Gacoan's Public Relations scheme was executed through three stages: rapid response, visual transparency, and reputation reconstruction. The accelerated response in less than 24 hours using credible messaging (Qaulan Sadida) proved effective in halting rumors. The utilization of visual documentation via influencers, combined with systemic changes to the self-service model and digital ordering (QR Code), became key variables in regaining public trust. This study concludes that the collaboration between transparent digital crisis narratives and physical evidence improvements at the outlet significantly managed to stabilize daily traffic and maintain customer loyalty within an efficient timeframe.
Co-Authors Aldi Syahputra Nasution Amelia, Ramadhani Nanda Ariati Putri Astri Syahputri, Siti Novi Bayu Anggara Putra S Desy Maryani Diah Selviani, Diah Elfianty , Lena Elya Fauzi Sirait Hasibuan, M Mufri Azwar Hermawansa Ikhsan Abdul Zafar Irfan Diki Wahyudi Jajang Sutiawan Latifah Wulandari Masitoh May Hasanah Mega Aulia Putri Meli Safitri Muhammad Rifky Azhar Hasibuan Muhammad Sarib Abdul Razak Muhammad Zidan Sayrevi Nabilah, Nuraina Nandini Nova Yanti Nursyam Rachayu , Imma Rahmatan Lil Alamin Ramadhani, Gita Rante Pakadang, Sesilia Ratnah, St. Rini Handayani Romiza Arika Rusli Takunas Salsabila, Tasya Samintang Sapriadi Rambe Siska Anggiriani Siti Fatimah Hasibuan Suhandi, M Akmal Susanto , Edy Try Akhmal Hidayat Vira Nabila Waldi Afalah Windasantika Yoga Bali Prawira Yul , Fadlul Amdhi Zulfia Siskawati