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Nofierni, Nofierni
Universitas Esa Unggul Jakarta
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Journal : journal of comprehensive science

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Pengaruh Dukungan Psikososial, KIE dan Fasilitas Layanan Kesehatan terhadap Keputusan Ibu Hamil dalam Memilih ANC dan Persalinan Fernando Pausoan Gultom, Doddy; Rita Wahidi, Kemala; Nofierni, Nofierni
Journal of Comprehensive Science Vol. 4 No. 3 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i3.3087

Abstract

This study aims to analyze the role of Social Media Marketing as a moderation variable on the influence of psychosocial support, health communication, information and education (KIE), and health facilities on pregnant women's decisions in choosing Antenatal Care (ANC) and childbirth services at Petukangan General Hospital. Psychosocial support, which includes emotional and social support from family and health workers, plays an important role in lowering anxiety and improving the comfort of pregnant women. In addition, an effective KIE is able to increase the understanding of mothers-to-be regarding the risks and available health care options. Health facilities at Petukangan Hospital, including medical equipment, hygiene, and comfort of the treatment room, are also important aspects that affect the preferences of pregnant women. This study found that Social Media Marketing has a significant role as a moderation variable. With the right utilization, social media can be an effective platform to disseminate information about the quality of hospital services and facilities, so that it can influence the decision of pregnant women. The results of the analysis showed that the combination of psychosocial support, good information and education, quality health facilities, and effective marketing through social media increased the tendency of pregnant women to choose Petukangan Hospital as the place of delivery. This study underscores the importance of the right social media marketing strategy in improving hospital competitiveness in the digital era. Recommendations are given for Petukangan Hospital to strengthen digital marketing strategies to maximize the positive influence on the decisions of potential patients, especially among pregnant women.
Co-Authors Afraimansyah, Afraimansyah Agnes Nathania Yostin Agnesia Agusdini Agusdini Agusdini Banun Saptaningsih Aini Nadhifah Alkatiri, Fauzi Ahmad Anandaputri, Elisabet Anastina Tahjoo Anastina Tahjoo Anastina Tahjoo Arham Irzan Arief Suwandi Arrozi, Muhammad Fachrudin Aunurrofiq, Fadli Christever, Christever Clarisa Clarisa Dewi Sandra Duta Liana Dwi Meutia Julyta Dwi Yanti Elok Palupi Ediansyah Ediansyah Erry Yudhya Mulyani Ester Lidia Paseki Eva Khodijah Febrian Pramana Putra Fernando Pausoan Gultom, Doddy Fetiana Pristianti Gracesia kwannandar Gultom, Doddy Fernando Pausoan Gumilang, Dicky Gunadi, Moch. Ilfan Han, Dji Bui Hartanto, Antonius Ferdie Hasyim Hasyim Herlinawati Herlinawati Heru Agusman Hilmy, M Reza Hilmy, Mohammad Reza Hilmy, Reza Iis Istifaiyatuddianah Jus'at, Idrus Kemala Rita Kustiawan, Unggul Kusumapradja, Rokiah Kusumapradja, Rokiah Laelani, Sofi Nur Eka April lestari, intan ayu M Derajat Amperajaya M. Natsir Nugroho M.Natsir Nugroho Maruli, Maruli Halomoan Panjaitan MF. Arrozi Adhikara Mohamad Reza Hilmy Monica Monica, Monica Muliawan, Marjono Munawar Mus Aida NINGSIH, RYLLA Nodya Melinda Noori Nurrohman Hardiansyah Pajriani, Nia Yunia Pamungkas, Rian Patmawati, Debby Rahman, Alfian Raudani Rasipin Rasipin Rian Adi Pamungkas Ridwan, Saepul Riny Tri Yuliandita Rita, Kemala Roesfiansjah Rasjidin Royyadi Chandra Rudyanto Rudyanto Samatha Amelia Putri sandra dewi Sandra Dewi Saptaningsih, Agusdini Banun Shanro Mayra Vega Sugino Kesuma Karo Karo Samura Supriyantoro Supriyantoro Susanti Sugianto Syina, Ibnu Tahjoo, Anastina Tantri Yanuar Rahmat Syah Tri Handoko Ulfa, Zuriyati Venera, Gaby Wahidi, Kemala Rita Wongso, Erni Suryani Yanuar Ramadhan Yaputra, Steven Kristianto Zuriyati Ulfa