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Journal : Jurnal Pengabdian Kepada Masyarakat MAKARDHI

Pemanfaatan Internet sebagai Media Pemasaran Pondok Wisata di Desa Pelaga, Kabupaten Badung Ni Made Suastini; I Gusti Agung Gede Witarsana; I Wayan Jata; Ni Luh Ketut Sri Sulistyawati; Ni Nyoman Sukerti; Ni Luh Gde Sri Sadjuni
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.445 KB) | DOI: 10.52352/makardhi.v1i2.626

Abstract

Pelaga Village, Badung Regency is famous for its beautiful and natural view. Therefore, the community is very enthusiastic to manage homestay as a means of support. In Pelaga Tourism Village, agro-tourism development has also been carried out centered in the Kiadan environment. However, when the field survey was carried out, there were still obstacles in its management of the homestay. Therefore, training related to accommodation management is needed which will be carried out in stages to improve the community's ability to manage homestay. In 2021, the Hotel Administration Study Program has carried out community service in Pelaga Village, Badung Regency regarding the use of the internet as a marketing tools for homestay in Pelaga Village, Badung Regency.
A Penguatan Minat dan Ketrampilan Masyarakat Desa Wisata dalam Era Industry4.0 dan Society5.0 Witarsana , Agung Gede; Diwyarthi, Ni Desak Made Santi; Wiartha, Nyoman Gede Mas Wiartha; Suastini, Ni Made; Sadjuni , Ni Luh Gede Sri; Sulistyawati, Ni Luh Ketut Sri; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1189

Abstract

The Community Service Activity by the Hospitality Management Program, Bali Tourism Polytechnic, held on Saturday, May 27, 2023, was conducted through training and hands-on practice for 25 MSME owners in Cemagi Tourism Village. With the theme 'Strengthening the Interests and Skills of the Residents of Cemagi Tourism Village,' this activity has had a positive impact in preparing the community to participate in the era of Industry 4.0 and Society 5.0. The development of tourism and the skills of the local community are key to improving the well-being and economic potential of Cemagi Tourism Village. The choice to focus on strengthening interests and skills as baristas was a wise decision, considering the growth of restaurants and accommodations in Badung Regency that require skilled workers in the coffee shop industry.
Pemanfaatan Digital Marketing Dan Pengembangan SDM untuk Meningkatan Kualitas Pelayanan Akomodasi di Desa Wisata Taro Tegallalang Gianyar Bali Kalpikawati, Ida Ayu; Sulistyawati, Ni Luh Ketut Sri; Pinaria, Ni Wayan Chintia; Adinda, Clearesta; Suastini, Ni Made; Loananta, Cahyo Purnomo; Pratiwi, Kadek Andita Dwi; Jata, I Ketut
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1588

Abstract

Taro Village is one of the leading tourist villages in Gianyar, Bali, offering natural and cultural potential that supports community welfare through tourism. By 2024, there has been a significant increase in the number of accommodations in Taro Village, which has created new challenges regarding digital marketing and meeting service standards in accommodation management. This Community Service Program aims to enhance the competence of accommodation managers in Taro Village through training on excellent service, accommodation standardization, and effective digital marketing. The program combines socialization and practical activities, focusing on improving accommodation visibility as well as implementing service standards and processes. The expected outcomes include enhanced competence of accommodation managers, a deeper understanding of digital marketing, and better service standard implementation, enabling Taro Village to compete as a premier tourist destination. The program was attended by 30 participants, including accommodation owners, members of Pokdarwis, and local residents involved in the tourism sector in Taro Village. The activities, consisting of socialization and practical sessions, were held on September 17-18, 2024. The evaluation was conducted by distributing questionnaires to participants to measure their satisfaction. The results showed that the average satisfaction score reached 3.8, which falls into the "very good" category, with most participants expressing a willingness to participate in similar activities in the future. Participants also requested more practical materials so they can directly learn and apply the skills taught, making the training more relevant to their field needs.  
Co-Authors Adinda, Clearesta Anjani, Ayu Putu Mira Nafa Ariska Widhiasih, Ni Putu Dhari, Anak Agung Ayu Tantri Pradnyan Diwyarthi , Ni Desak Made Santi Gangga Dwicaksana, Dewa Gede Harianto, I Gede Andika I Dewa Putu Hendri Pramana I Gede Andika Harianto I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Gusti Wayan Murjana Yasa I Wayan Jata Ida Ayu Kalpikawati Ida Ayu Sri Puspa Adi Irene Hanna H Sihombing Istani, Ni Nyoman Pusti Jata, I Ketut Jata, I Wayan Juniastuti, Ni Made Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Loananta, Cahyo Purnomo Loanata , Cahyo Purnomo Loanata, Cahyo Maesa, I Ketut Pasek Krisna Maswiartha, Nyoman Gede Nasarani Sani, Gabriella Marcelina Ni Gusti Ayu Cempaka, Ranti Ni Made Rukmiyati Ni Made Sri Rukmiyati Ni Made Suastini Ni Made Suastini, Ni Made Ni Nyoman Sukerti Ni Putu Indah Sukmayani Ni Putu Shintia Wedani Nirmala, Dian Septya Pande Kadek Oka Adi Nugraha Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putra, I Dewa Gde Angga Krisna Putu Gede Eka Darmaputra Putu Puja, Ida Bagus Sabudi, I Nyoman Sukana Sabudi, Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Sanjaya, Farisa Nurfitri Santi Diwyarthi, Ni Desak Made Sri Rukmiyati, Ni Made Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suryadi, Sherin Natasha Suryadi Tatiana, Putri Maura Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Widyaningsih, Ni Luh Nyoman Winarsa, Ni Putu Bintang Pertiwi Wita Indrayani, I Gusti Ayu Witarsana , Agung Gede Wulandari, Ni Putu Cahyani Trisna Yanti, Kadek Karisma