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Kurniawan Arif Maspul
Al Madinah International University, Malaysia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Business Management

 1 
Network Effects and Trust in Malaysia’s Platform Economy Maspul, Kurniawan Arif; Ardhin, Muhammad
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.33

Abstract

The rapid proliferation of platform business models has fundamentally reshaped global economies, with network effects and institutional legitimacy emerging as cornerstones of sustainable platform dominance. This study explores how these two forces interact to influence platform scalability, regulatory acceptance, and long-term market entrenchment, using Malaysia’s platform economy—with a particular focus on Grab—as a case study. Through a multi-theoretical approach, integrating institutional theory, platform economics, and behavioral economics, this research applies a PESTLE framework to dissect the socio-political, economic, and technological forces shaping platform sustainability. Empirical analysis of regulatory policies, market reports, and consumer behavior data illustrates how Grab’s strategic regulatory engagement, cultural adaptation, and gig labor policies contributed to its dominance, while Uber’s inability to navigate Malaysia’s socio-political landscape led to its exit. The study underscores the synergistic relationship between network externalities and regulatory legitimacy, arguing that sustainable platform leadership necessitates not only technological innovation but also deep-rooted institutional agility and cultural intelligence.
Co-Authors A. Asrijal Agung Anggoro Seto Ahmed Mohammed Akrem Akrem, Ahmed Mohammed Almalki, Fawaz Ali Amalia, Fina Amma, Tasurun Antoni Antoni Ardhin, Muhammad Bassam Bondk Catherine Bruneton Chemistry, Valerie Chemistry, Valerie Indiana Dwi Febriana Rochmah, Dwi Febriana Faridah, Ida Fawaz Ali Almalki Fedora Fedora, Fedora Fina Amalia Fina Amalia Firmansyah Firmansyah Fudji Sri Mar'ati Hendra Prasetyo I Gusti Ngurah Agung Dewantara Putra Lena Ellitan Melinda, Yona Mubarak, Islahuddin Mubarak, Islahuddin Ramadhan Muhammad Fuad Ikhwansyah Muhammad Syafri Mumu Muzayyin Maq Nugraha, Aditia Nursidik, Nursidik Perihan Saleh Putri, Nugrahani Kartika Rahman Tanjung Raúl Eleazar Arias Sánchez Roman Popov Rozak, Abdur Sain, Zohaib Hassan Sasono, Heri Shabrina Herawati Sidiq, Ari Rahmana Siti Nuridah Sopyan, Imam Syaikhoni, Yusuf Taha, Muhammad Thet Ko Ko Naing Wisudayanti, Karila Yusron, Hasbi