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Kurniawan Arif Maspul
Al Madinah International University, Malaysia
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Journal : Qomaruna

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Integrating Specialty Coffee into Pilgrimage Tourism: Cultural and Economic Opportunities in Makkah and Madinah Maspul, Kurniawan Arif
Jurnal Studi Multidisiplin Qomaruna Vol 2 No 2 (2025): 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Qomaruddin, Gresik, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62048/qjms.v2i2.73

Abstract

The integration of specialty coffee in the holy cities of Makkah and Madinah offers a unique opportunity to enhance the visitor experience, drive economic growth, foster cross-cultural exchange, and promote sustainability. This qualitative study, based on interviews, site visits, and thematic analysis, explores how specialty coffee contributes to visitor satisfaction, local entrepreneurship, and cultural preservation.  The findings indicate that the specialty coffee sector can promote economic diversification, generate employment, and foster business opportunities. By highlighting indigenous coffee varieties and preserving traditional practices, both cities have the potential to become recognized cultural destinations. Moreover, understanding consumer preferences can inform effective marketing strategies, helping to position Saudi specialty coffee in the global market and attract international coffee enthusiasts. The sector also supports sustainability through fair trade and environmentally responsible practices, benefiting local growers and advancing ethical standards. We conclude with recommendations for policy and business strategies that align with both local values and global tourism trends.
Co-Authors A. Asrijal Agung Anggoro Seto Ahmed Mohammed Akrem Akrem, Ahmed Mohammed Almalki, Fawaz Ali Amalia, Fina Amma, Tasurun Antoni Antoni Ardhin, Muhammad Bassam Bondk Catherine Bruneton Chemistry, Valerie Chemistry, Valerie Indiana Dwi Febriana Rochmah, Dwi Febriana Faridah, Ida Fawaz Ali Almalki Fedora Fedora, Fedora Fina Amalia Fina Amalia Firmansyah Firmansyah Fudji Sri Mar'ati Hendra Prasetyo I Gusti Ngurah Agung Dewantara Putra Lena Ellitan Melinda, Yona Mubarak, Islahuddin Mubarak, Islahuddin Ramadhan Muhammad Fuad Ikhwansyah Muhammad Syafri Mumu Muzayyin Maq Nugraha, Aditia Nursidik, Nursidik Perihan Saleh Putri, Nugrahani Kartika Rahman Tanjung Raúl Eleazar Arias Sánchez Roman Popov Rozak, Abdur Sain, Zohaib Hassan Sasono, Heri Shabrina Herawati Sidiq, Ari Rahmana Siti Nuridah Sopyan, Imam Syaikhoni, Yusuf Taha, Muhammad Thet Ko Ko Naing Wisudayanti, Karila Yusron, Hasbi