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All Journal JURNAL ADMINISTRASI BISNIS TEKMAPRO Journal of Industrial Engineering and Management PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Journal of Research and Technology Tibuana : Journal of Applied Industrial Engineering Jurnal Pengbdian Teknik Mesin Prosiding Konferensi Nasional PKM-CSR MATHunesa: Jurnal Ilmiah Matematika Lontar Merah: Studi Keilmuan Hukum PROGRESIF Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Administrasi Bisnis APPA : Jurnal Pengabdian Kepada Masyarakat Serambi Engineering The Indonesian Journal of Computer Science Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri International Journal of Mechanical, Industrial and Control Systems Engineering
NUR RAHMAWATI
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL ADMINISTRASI BISNIS

 1 
Competitive Strategy Analysis for Digital Products on Kompas Daily Nur Rahmawati; Krisna, Paula
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.84-90

Abstract

This study aims to analyze and identify the key success factors in the industry and its competition, analyze and identify competitive advantages of Kompas digital products, and formulate competitive strategies for Kompas digital products. This research is qualitative descriptive, by analyzing the company’s external environment using macro-PESTEL environmental analysis, the industry analysis using Five Forces Porter, and the analysis using the key success factors. The value chain analysis and VRIO-competitive advantage analyze the internal environment of the company. The results of this study indicate that the strategy applied by Kompas is a product differentiation strategy because this strategy is considered to be the most appropriate to the conditions of the company. Differentiation strategies are carried out by the companies to get uniqueness towards competitors.
Co-Authors Adjietama, Mochammad Novrizal Afriza Fitri Mahgfiroh Ahmad Mujaddid Alfani Alma Dwi Yulia Sari Almas Afifah Almas Afifah Arini Sulistyowati Artha Fitri Wulandari Avril Virga Mutiara Yasmin Azizah Nur Alifah Dhea Lailiya Rahma Dwi Hardaningtyas dwi sukma Dwi Sukma Donoriyanto Dwi Sukma Donoriyanto Dwi Sukma Donoriyanto Elisa Vina Ivanka Fadilah Artanti Rahmania Farid Muhammad Rofifudin Farida Pulansari Fatimatuz Zahroh Hanie Khaerunnisa Ika Widya Ardhyani Ilham Karin Rizkiawan Isna Nugraha Keysha Kholillah Alqindy Khaila Syanin Krisna, Paula M Fayshal Ferdiansyah Mechtildis Vanessa Caesarika Melanida Agustin Mochammad Mokhamad Firmansyah MT Safirin Muhamad Khusnul Khuluq Muhammad Niqey Dzi Qolbin Saliem Muslichatun Muslichatun Nikita Dinda Purnamasari Nurul Aisah Puji Rahayu Rina Mardiana Rus Indiyanto Rusindiyanto Sajidah Tiara Ayu Wiranda Salisyah Salsabilah Salma Noventya Cahyani Shafa Kamila Putri Anggraini Sinta Dewi Sumiati Tiara Nuriyah Sani Wardatul Lailiyah Winna Wahyu Permatasari Yesi Agustia Yoga Andys Strada Yuliatin Ali Syamsiah Yuniar Nur Latifah