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Dimas Ganda Permana Putra
Universitas Mayjen Sungkono
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Journal : Creative Research Management Journal

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DYNAMICS OF DEMAND FOR BIOPESTICIDE PRODUCTS AND ITS KEY DETERMINANTS Fitriyani, Zenita Afifah; Putra, Dimas Ganda Permana; Novita, Mega Darmi
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/sqx9x456

Abstract

The growth of the organic market and the demand for residue reduction are driving the need for environmentally friendly inputs, but biopesticide adoption at the farmer level remains limited. This study analyzes the dynamics of biopesticide demand by assessing the impact of willingness to pay (WTP), operational performance, and the Go Organic Program in two agroecological contexts: Bendunganjati Village (Pacet) and Randugenengan Village (Dlanggu). The research design was a quantitative explanatory survey (cross-sectional) using stratified random sampling. The instruments were validated and reliable. The analysis used multiple linear regression to test the influence of explanatory factors on demand and usage intensity, and an exponential smoothing approach to predict monthly demand. The results show that Willingness to Pay has a positive and significant effect on demand, the Go Organic Program has a negative and significant effect, indicating a possible substitution to biopesticide production practices, while operational performance is positive but not significant. The model is simultaneously significant, indicating that the variation in demand is explained by the three variables. For forecasting, a larger alpha provides the closest trace to the actual data and produces more accurate predictions for the following period than a smaller alpha. These findings confirm that strengthening WTP based on evidence of efficacy and redesigning the implementation of the Go Organic Program to encourage, rather than substitute, commercial demand is more crucial than operational improvements alone. Managerial recommendations include measurable demonstration plots, packaging economy, visual SOPs, stock and lead time management, and the integration of biopesticide materials into the Go Organic Program module.
Co-Authors Abda Abda Achmad Fikri Wahyu Irsyadi Ahmad Andriansyah Alam, Megawati Citra Alfarisy, Fariz Kustiawan Alfiana Alfiana Amelia Tharisa Putri Sutrisna Aminuyati Ankardiansyah Pandu Pradana Ardiyanto, Farhur Rijal Baharuddin, Ricko Bakhroini Habriantono Bilsoni Putra Indartin Bilsoni Putra Indartin Bintang Pramudana Widi Bintang Pramudana Widi Budi Utomo Clarista Ines Maharani Dewi, Yuni Rosita Dhimas Fajar Novianta Dhimas Fajar Novianta Diana Nurhayati Dipa Aditya Dita Umrotul Khasanah Eki Lewandika Wicaksono Eki Lewandika Wicaksono Elida Novita Elisabeth Sriwilujeng Elisabeth Sriwilujeng Fa'ayunina, Miftakhul Fahrur Rijal Ardiyanto Faisal Sigit Novanto Faisal Sigit Novanto Fara Aulia Rosanti Fara Aulia Rosanti Farchan Mushaf Al Ramadhani Febriyanti Budi Retnowati Febriyanti Budi Retnowati Fery Arjuna Lanisky Fery Arjuna Lanisky Fitri Linda Sari Fitri Linda Sari Fitriyani, Zenita Afifah Galong Gebrael Jaball Othsmar Galong Gebrael Jaball Othsmar Gusna Merina Gusna Merina, Gusna Habriantono, Bakhroini Hakim, Tiara Oktavia Putri Herdajanto, Trijadi Herlambang Prihandoko Herlambang Prihandoko Herry Purnomo, Bambang Heskya Heskya Hoesain, Mohammad Inun Widiastuti Inun Widiastuti Istiqomah, Inuk Wahyuni Joko Sri Mulyono Joko Sri Mulyono Khoirul Anam KHOIRUL ANAM Khozin, Mohammad Nur Khusumawati, Titik Kiki Firmansyah Febrianto Komang Ayu Dewanti Kustiawan, Fariz Laila Dewi Romadhoni Laila Dewi Romadhoni Lestari, Resti Putri Megawati Citra Alam Mochamad Alfiansyah Sannanu Mochamad Alfiansyah Sannanu Mochammad Solichudin Mochammad Solichudin Muhammad Syahrul Yusuf Muhammad Syahrul Yusuf Mulyono, Joko Sri Muzakki, Fazal novita, mega darmi Nur Farida Kusumawati Nusantara, Alrio Putra Peggy Tri Rahma Putri, Swanda Yonia Rachmi Masnilah Rachmi Masnilah Ragil Tri Karle Ragil Tri Karle Rahmah, Annisa Ainnur Rifqi Ali Efendi Rifqi Ali Efendi Rika Nur Anggraini Rika Nur Anggraini Risqianti, Riza Saifuddin Hasjim Setyaasih, Setyaasih Shofiatul Ajkiyah Shofiatul Ajkiyah Sholikah Nur Istianah Soesanto Soesanto Sofita Elysa Sri Purwanti Sri Purwanti Sri Purwanti Srimulyono, Joko Suhartiningsih Dwi Nur Cahyanti Suhartiningsih Dwi Nurcahyanti Suharto Suharto Suharto Suharto Swanda Yonia Putri Syafa Maudina Nur Fitri Syafa Maudina Nur Fitri Syafitri, Sukma Dewi Tejasari Tejasari Therta Galih Pamungkas Therta Galih Pamungkas Tri Yuli Ferawati Tri Yuli Ferawati Vriska Putri Angely Vriska Putri Angely Wagiyana Wagiyana Wagiyana Wagiyana, Wagiyana Yoga Pratama Aji Yoga Pratama Aji Yuni Rosita Dewi Yuni Rosita Dewi