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Journal : CONVERSE Journal Communication Science

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Communication Strategy Patterns in Tourism to Increase Visitors (A Study on Mangrove Ecotourism Cuku Nyi-Nyi Pesawaran District) Yudistira; Hernawan, Wawan; Poyo, M.
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4605

Abstract

This research aims to analyze the communication strategy patterns in tourism to increase the number of visitors at the Cuku Nyi-Nyi Mangrove Ecotourism in Pesawaran Regency. The study uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results indicate that communication strategies through social media, word of mouth, local storytelling, collaboration with stakeholders, and local community participation have successfully formed a positive image of the destination and increased tourist visits in 2023-2024. This study utilizes the theory of Social Action, Phenomenology, and IMC as the basis for analysis. The findings show that digital, participatory, and educational communication strategies are effective in enhancing appeal and building sustainable tourist engagement.
Co-Authors A Zarkasi Allen, Rio Valery Amirah Andhitara, Yovita Arlitha Deka Yana Baiq Peni Rahmawati Batubara, Fanny Yuliana Bramianto Setiawan Bustanuddin . Darwina, Mely Desyani Ariza Djinis, Musdar Effy Ernita, Yuni Erwanike A, Gustiga Firdy, Rio Gita Juhara Handayani, Dede Handini, Nasya Hasman, Elvin Herdian, Fithra Hilmi Musyaffa, Muhammad I Gde Mertha Ijmah Ikhlas Zul Amal Irwan A Jethro Budiman, Jethro Juliana, Sharfina Ka’ba Paharu Kurnianto, Aditya Laelatul Alya Istiana Latuconsina, Fidyah Lisdah Wati Loklomin, Samsul Bahri Mellyana Candra Mely Darwina Muchamad Rifki Muhmmad Musdar Effy Djinis Nasya Handini Noya Van Delsen, Marlon Stivo NURHALIMAH Nurmala Sari Pangestoeti, Wahyu Poyo, M. Rezky, Reyno Rildiwan Roy Monang Sandra Melly Setiadi, Jeffri Sofiah Rahmi Sumayani Sri Aulia Novita Suwandi, Ilham Tambak, Yahya Titi Purnama Umayrah Ummu Ashyfah Warni Larasati Wawan Hernawan Zulnadi