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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana JURNAL LENTERA BISNIS Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Diseminasi : Jurnal Pengabdian kepada Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik International Journal of Multi Discipline Science (IJ-MDS) Jurnal Pengabdian Kepada Masyarakat Abdi Putra Jurnal Inovasi Pembangunan Indonesian Community Journal ETAM: Jurnal Pengabdian kepada Masyarakat National Conference on Applied Business, Education & Technology (NCABET) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Bukit Pengharapan PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research
Yeremia Niaga Atlantika
Institut Shanti Bhuana
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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Analisis Startegi Pemasaran dalam Meningkatkan Penjualan Blooming Bouquet di Kabupaten Bengkayang Nilviana, Juniarti; Atlantika, Yeremia Niaga; Vuspitasari, Benedhikta Kikky; Beni, Sabinus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1544

Abstract

This research aims to find out marketing strategies to increase sales and develop blooming bouquet products. This research uses a descriptive method through a qualitative approach. The data collection techniques for this research are observation, interviews, and research documentation by means of interviews conducted in Bengkayang and its surroundings, there are several informants who will be interviewed, with 3 aspects of questions, the research results obtained are regarding marketing strategies in improving and developing Blooming products. bouquets use marketing strategies, there are several things that must be done by business actors, namely carrying out product innovations in terms of shapes and variants requested by consumers as well as displaying more attractive packaging.
Analisis Perbedaan Preferensi Konsumen dalam Mengkonsumsi Beras Kampung dan Beras Pasar di Wilayah Desa Andeng Kecamatan Sengah Temila Salirta, Dela; Beni, Sabinus; Atlantika, Yeremia Niaga; Usman, Usman
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1654

Abstract

This research was conducted with the aim of observing and finding out the extent of consumers’ preferences for consuming village rice. This research was carried out using qualitative methods through data collection by conducting observations and interviews. The results of this research are that village rice has several attribute elements such as price, shape of rice, taste, aroma, color and packaging size. These product attributes are one way to develop products and services that have been used by business actors. This product attribute can help consumers to differentiate village rice products from market rice because both have different attributes so that with these product attributes business actors can see consumer preferences in consuming village rice. Consumer preferences in the Andeng village area, Sengah Temila sub-district, Landak district can be seen from how often consumers buy or consume village rice sold by business actors. In terms of consumer interests and tastes, many consumers prefer to buy village rice rather than buy rice in the market because the price of village rice is cheaper than the price of market rice
Analisis Startegi Pemasaran dalam Meningkatkan Penjualan Blooming Bouquet di Kabupaten Bengkayang Juniarti Nilviana; Yeremia Niaga Atlantika; Benedhikta Kikky Vuspitasari; Sabinus Beni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1544

Abstract

This research aims to find out marketing strategies to increase sales and develop blooming bouquet products. This research uses a descriptive method through a qualitative approach. The data collection techniques for this research are observation, interviews, and research documentation by means of interviews conducted in Bengkayang and its surroundings, there are several informants who will be interviewed, with 3 aspects of questions, the research results obtained are regarding marketing strategies in improving and developing Blooming products. bouquets use marketing strategies, there are several things that must be done by business actors, namely carrying out product innovations in terms of shapes and variants requested by consumers as well as displaying more attractive packaging.
Analisis Perbedaan Preferensi Konsumen dalam Mengkonsumsi Beras Kampung dan Beras Pasar di Wilayah Desa Andeng Kecamatan Sengah Temila Dela Salirta; Sabinus Beni; Yeremia Niaga Atlantika; Usman Usman
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1654

Abstract

This research was conducted with the aim of observing and finding out the extent of consumers’ preferences for consuming village rice. This research was carried out using qualitative methods through data collection by conducting observations and interviews. The results of this research are that village rice has several attribute elements such as price, shape of rice, taste, aroma, color and packaging size. These product attributes are one way to develop products and services that have been used by business actors. This product attribute can help consumers to differentiate village rice products from market rice because both have different attributes so that with these product attributes business actors can see consumer preferences in consuming village rice. Consumer preferences in the Andeng village area, Sengah Temila sub-district, Landak district can be seen from how often consumers buy or consume village rice sold by business actors. In terms of consumer interests and tastes, many consumers prefer to buy village rice rather than buy rice in the market because the price of village rice is cheaper than the price of market rice
ANALISIS STRATEGI PEMASARAN PERON SAWIT DALAM MEMINIMALISIR BIAYA OPERASIONAL RAMP CV. NGALALO DI DUSUN SEJADIS Itok; Atlantika, Yeremia Niaga; Beni, Sabinus; Vuspitasari, Benedhikta Kikky
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3230

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang tepat untuk meminimalisir biaya operasional dan untuk meningkatkan pembelian dan penjualan tandan buah sawit pada Ramp. Cv. Ngalalo di Dusun Sejadis. Penelitian ini menggunakan metode deskritif dengan pendekatan kualitatif. Teknik yang digunakan dalam perolehan data dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Penggunaan tahap teknik penelitian ini dapat memberikan informasi yang lebih akurat dari informan karena divalidasi berdasarkan keterangan dan jawaban lebih lanjut kepada informan agar memastikan kebenaran informasi. Hasil penelitian ini adalah: (1) penerapan strategi pemasaran 4P sudah tepat dalam usaha jual beli tandan buah sawit (peron sawit) untuk meminimalisir biaya operasional dan meningkatkan pembelian dan penjualan tandan buah sawit (2) perlunya penambahan unit kendaraan agar menguarangi biaya operasional dalam aspek pembayaran sewa kendaraan (3) menjaga kualitas tandan buah sawit dapat meningkatkan omzet dan mengurangi risiko kerugian (4) penetapan harga harus dapat bersaing akan tetapi tetap mendapat untung. Dengan adanya penelitian ini diharapkan mampu membantu para pelaku usaha bidang industri kelapa sawit melakukan pengelolaan biaya operasional secara efisien.
ANALISIS KEPUTUSAN PEMBELI PENTOLICIOS BITES DI KABUPATEN BENGKAYANG Helsi, My; Atlantika, Yeremia Niaga; Hapsari, Veneranda Rini; Siokalang, Maria Angela
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3385

Abstract

Perkembangan usaha dalam bidang kuliner di Indonesia yang sudah sangat pesat saat ini memicu pelaku usaha untuk mampu melakukan persaingan pasar. Adanya inovasi produk yang meningkatnya permintaan produk makanan ringan yang lezat, bergizi dan dalam mempertahankan keputusan pembeli terhadap produk agar usaha dapat berkembang dan menuju pasar modern. Tujuan penelitian menggambarkan keputusan pembeli produk dan mampu melawan pasar dalam usaha Pentolicios Bites Metode penelitian ini mengunakan analisis deskriptif melalui tahapan observasi,wawancara dan dokumentasi, menggunakan ketiga tahapan ini dapat menghasilkan data yang lebih akurat. Hasil penelitian ini adalah:(1) usaha mampu bersaing karena dapat melakukan inovasi produk dengan melakukan evaluasi produk (2) implementasi strategi pemasaran yang tepat mampu menarik serta mempertahankan keputusan pembeli kosnumen terhadap produk (3) mempertahankan cita rasa produk agar meningkatkan konsistensi usaha yang dapat meningkatkan pendapatan penjualan. Dengan adanya penelitian ini di harapkan pelaku usaha menerapkan strategi pemasaran yang tepat agar usaha mampu melakukan persaingan dan usaha dapat berkembang dengan pesat dan mampu menghadapi persaingan pasar yang semakin pesat.
ANALISIS KUALITAS PELAYANAN PISANG CRISPY MARKAS JAJANAN DI KABUPATEN BENGKAYANG Vera; Atlantika, Yeremia Niaga; Beni, Sabinus; Usman
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3387

Abstract

Penelitian ini bertujuan untuk menggambarkan pelayanan pisang crispy di Kabupaten Bengkayang. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif dengan metode deskritif dengan sumber data diperoleh dari data primer dan sekunder dengan melakukan observasi, wawancara mendalam, dokumentasi melalui proses pengolaan data sampai pada penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa kualitas pelayanan dapat meningkatkan layanan yang diberikan pelaku usaha pisang crispy. konsumen menyukai produk pisang crispy dengan rasa yang enak dan gurih dapat membangun kepuasan dan hubungan yang kuat dengan para konsumen. Sarana dan prasarana mmeberikan dampak yang baik bagi para pelaku usaha untuk tetap memperhatikan kebersihan dan kerapian saat berjualan. Daya tanggap sesuai dengan kebutuhan para konsumen serta saran dan masukan yang diberikan dapat terapkan. Kemasan produk dapat memberikan informasi yang jelas tentang produk usaha yang sedang dijalankan.
DIFERENSIASI PRODUK PENTOLICIOUS BITES SEBAGAI UPAYA MENARIK MINAT KONSUMEN DI TENGAH PERSAINGAN KULINER Suryani1, Lilis; Usman; Atlantika, Yeremia Niaga; Siokalang, Maria Angela
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3410

Abstract

Persaingan usaha kuliner yang semakin kompetitif menuntut pelaku usaha untuk mampu menciptakan strategi yang dapat menarik minat konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi diferensiasi produk yang diterapkan oleh usaha Pentolicious Bites dalam menarik minat konsumen di Kabupaten Bengkayang. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi diferensiasi yang dilakukan oleh Pentolicious Bites meliputi inovasi bentuk produk dari pentol kuah menjadi stik pentol, pengembangan rasa original dan balado, serta penggunaan kemasan menarik dengan logo usaha. Strategi ini terbukti efektif dalam meningkatkan ketertarikan konsumen dan mendorong pembelian ulang. Dengan demikian, strategi diferensiasi menjadi pendekatan yang relevan untuk meningkatkan daya saing produk makanan lokal di pasar yang dinamis.
Co-Authors Bella Ghia Dimmera Cahyaningtyas, Christian Cecep, Kristianus Dedy Dedy dedy dedy, dedy Dela Salirta Eligia Monixa Salfarini Gudiato, Candra Hapsari, Veneranda Rini Helsi, My Herry Sanoto Itok Jewarut, Siprianus Juniarti Nilviana Kikky Vuspitasari, Benedhikta Magdalena, Yulita Manggu, Blasius Margaretha Lidya Sumarni Maria Angela Siokalang Maya Sari Maya Sari Natalia, Lanata Nilviana, Juniarti Novianty Novianty Purnasari, Pebria Dheni Rison, Rison Rissa Ayustia Sabinus Beni Salfarini, Eligia Monixa Salirta, Dela Shanti Veronica Br Siahaan Shanti, Shanti Veronica br Siahaan Silvester, Silvester Sira Albina Sugianto, Helena Anggraeni (Reni) Tjondro Suryani1, Lilis Totok Victor Didik Saputro Usman Usman Usman Usman Usman Usman Usman Usman Veneranda Rini Hapsari Vera Vuspitasari, Benedhikta Kikky Winda Lidia Lumbantobing Yosua Damas Sadewo Yulita Magdalena Yustina Erti Pravitasmara Dewi