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All Journal JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) IJTIMAIYA Business Innovation and Entrepreneurship Journal Ijtimaiya : Journal of Social Science and Teaching Indonesian Journal of Community Empowerment Sosial Khatulistiwa: Jurnal Pendidikan IPS Sahur Journal International Conference On Social Science Education Proceeding
Dahlena, Alni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of The Cangkuang Temple Site in Kampung Pulo as a Source of Entrepreneurial Activities Dahlena, Alni; Supriatna, Nana; Supriadi, Acep
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.952

Abstract

The cangkuang temple site is a form of cultural heritage tourism whose existence should be preserved because it has essential value for history, knowledge, education, religion, and culture. This study aims to review the potential from the perspective of entrepreneurial sources. This study is a descriptive study with a qualitative approach. The population in this study were entrepreneurs around the cangkuang temple. Sampling by incidental sampling for visitors and people who do activities around the cangkuang temple, and purposive sampling for managers. Data collection techniques used are observation, interviews, questionnaires, and documentation. Data analysis techniques use data reduction, data presentation, and data verification. The results of this study can provide cangkuang temple shows that the richness of cultural values ​​​​owned by the site can be used as a source of inspiration in developing creative and educational products. Therefore, it can be concluded that the development of tourist destinations that can increase entrepreneurship in rural areas by using local cultural assets can encourage economic growth through job creation and increasing community income.
Realization Of Entrepreneurial Values Towards Students' Understanding During Learning In Higher Education Adiansyah, Adi; Isnawati, Isnawati; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.954

Abstract

Abstract – In Garut Regency, there are very few MSMEs that are classified as medium and large businesses, even in the small category, the number is still very minimal. The majority of MSMEs in Garut Regency are still classified as micro businesses (very small). This study aims to describe how prospective entrepreneurs or existing entrepreneurs start and grow their businesses, especially for students in Garut Regency who study entrepreneurship. This study uses a Qualitative approach, which uses the literature review method, it is expected to be able to provide an overview of what students need to pay attention to in building a competitive business. The results of this study identified that students with high motivation tend to show better results in entrepreneurship learning, from the results of the publish or perish and vosviewer analysis it was analyzed that the nodes regarding student understanding through the realization of entrepreneurial values in learning in Higher Education must implement learning based on entrepreneurial values, so that students are able to develop their abilities and have critical thinking and have high creativity. Therefore, students who are involved in practical activities will tend to have a better understanding and greater interest in entrepreneurship. Keywords: entrepreneurial values, understanding of learning, higher education.
The Role of Social Environment In Shaping Students' Decisions To Do FNB Business Hamdani, Nizar Alam; Safari, Shabina Meisya Andriani; Dahlena, Alni; Maulani, Galih Abdul Fatah; Adiansyah, Adi; Isnawati, Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.956

Abstract

The crucial role of the environment in determining business opportunities, especially in the context of micro, small, and medium enterprises (MSMEs). Business development in this modern era does not only depend on internal strength, but also on the ability to adapt and innovate with the environment. The purpose of this study is to identify how perceptions of security in the surrounding environment influence community engagement and social cohesion. The research method used is a case study in qualitative research, data collection techniques using observation, interviews and documentation studies through data triangulation, data analysis techniques using reduction, data presentation, verification and conclusions. The research results identified that a positive social environment can encourage students to take the risks necessary to start and develop their businesses. Therefore, the role of the social environment in forming the FnB business is greatly influenced by the potential and opportunities in the environment, this can encourage the formation of students' abilities in seeing opportunities in the environment.
The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
Brand Positioning Strategy in Increasing the Competitiveness of Local Products Mubarok, Teten Mohamad Sapril; Setiawan, Rahayuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isnawati, Isnawati; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.964

Abstract

Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.
The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction Isnawati, Isnawati; Adiansyah, Adi; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Solihat, Asri; Soni, Mohammad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.965

Abstract

The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Adiansyah, Adi; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.967

Abstract

Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Which One Is More Importand For MSME's In Garut, Financial Capital Or Creativity? Mubarok, Teten Mohamad Sapril; Hamdani, NIzar Alam; Dahlena, Alni; Isnawati, Isnawati; Ansyah, Adi Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.970

Abstract

Penyerapan tenaga kerja di Indonesia khususnya Garut didomonasi oleh penyerapan pada UMKM skala mikro, dibandingkan dengan UMKM skala kecil sekalipun. Hal ini berbanding lurus dengan dominasi UMKM yang masih berskala mikro di Indonesia. Fenomena ini menjadi permasalahan yang menggambarkan sulitnya pelaku UMKM untuk naik kelas ke skala yang lebih besar. Tujuan dari penelitian ini adalah untuk mngetahui mankah yang lebih penting dan crusial bagi keberlangj=sungan UMKM, apakah finansial capital atau kreativitas yang dimiliki oleh para pelaku UMKM.in this research, researchers using the systematic reviews research method, it’s an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. Hasl dari penelitian ini menggabarkan bagaimana antara finacial capital dan kreativitas masing-masing mempunyai perang yang sangat penting bagi kinerja dan keberlangsungan UMKM.
Efektifitas media pembelajaran Powtoon untuk meningkatkan hasil belajar IPS Mulyana, Eldi; Dahlena, Alni; Tetep, Tetep; Rohman, Slamet Nopharipaldi; Widyanti, Triani; Suherman, Ade; Dianah, Lili; Uno, Indra Cahya; Rostiani, Ane
JIPSINDO Vol. 10 No. 1 (2023): JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jipsindo.v10i1.52706

Abstract

Tujuan penelitian untuk mengetahui efektivitas media pembelajaran Powtoon dalam meningkatkan hasil belajar IPS. Penelitian menggunakan metode quasi eksperiment dengan desain penelitian nonequivalent control design. Populasi adalah peserta didik kelas VIII SMP Garut, dengan sampel menggunakan purposive sampling dengan menggunakan satu kelas eksperimen dan satu kelas kontrol. Teknik pengumpulan data menggunakan tes yang diidentifikasi melalui pretest dan posttest dan non tes melalui observasi, wawaancara dan studi dokumentasi. Berdasarkan hasil analisis statistik diperoleh hasil bahwa terdapat pengaruh yang cukup signifikan dengan menggunakan media pembelajaran Powtoonterhadap hasil belajar peserta didik dalam pembelajaran IPS. Hal ini dibuktikan dengan nilai Asymp. Sig. (2-tailed) 0,000 dan α sebesar 0,05 menunjukan bahwa 0,000 < 0,05 maka Ho ditolak. The effectiveness of Powtoon learning media to improve social studies learning outcomesThe research objective was to determine the effectiveness of PowToon learning media in improving social studies learning outcomes. This research used a quasi-experimental method with a nonequivalent control design. The population is students of class VIII SMP Garut, with a sample using purposive sampling using one experimental class and one control class. Data collection techniques used tests, identified through pretests, posttests, and non-tests through observation, interviews, and documentation studies. Based on the results of statistical analysis, it was found that there was a significant influence of using PowToon learning media on student learning outcomes in social studies learning. The Asymp value evidences this. Sig. (2-tailed) 0.000 and α of 0.05 indicate that 0.000 <0.05 then Ho is rejected.
Becoming a Smart User in the Social Media Era Dahlena, Alni; Septiani, Rina; Adiansyah, Adi; Isnawati, Isnawati; Mulyana, Eldi; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 03 (2024): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i3.994

Abstract

Problems in the decline in communication ethics that occur in social media in the current situation, certainly make many parties think that the negative impact of technology has dominated, which has caused the erosion of politeness norms in communication, thus giving a bad influence on society, especially the younger generation. The purpose of this training is to provide information literacy for the public to implement wise efforts to use social media. This training method is carried out by delivering material, question and answer sessions and evaluation. The results of this training can be interpreted that in an effort to implement policies and ethics when using social media, many benefits will be felt from social media. So that social media can be used for activities in information literacy, many people also get information on health, employment, and so on more easily thanks to social media. It all depends on each individual, and of course these individuals understand the ethics of social media. Therefore, people can use social media wisely in accordance with applicable regulations.
Co-Authors Abdul Hafiz, Faris Acep Supriadi Acep Supriadi Ade Suherman Adiansyah, Adi Annisa, Nayila Sifa Nurul Ansyah, Adi Adi Dianah, Lili Eldi Mulyana, Eldi Farida , Niknik Hamdani, Nizar Alam Hoerul Anam, Rifki Isani, Aura Isnawati . Isnawati Isnawati Leni Anggraeni Lindayani, Lindayani Maolani, Rivaldy Maulani, Galih Abdul Fatah mubarok, teten mohamad sapril Murdiyah Winarti Nana Supriatna Nuraeni, Sopi Ramdani, Mamur Rina Septiani, Rina Risma Agustina Rizkiani Sundara, Ilmi Rohman, Slamet Nopharipaldi Rosidin, Cecep Rostiani, Ane Safari, Shabina Meisya Andriani Setiawan, Rahayuniati Setiawan, Rahyuniati Siti Fatimah Solihat, Asri Soni, Mohammad Sugiarto, Hendro Sunduz, Siti Tetep Tetep, Dr Triani Widyanti, Triani Uno, Indra Cahya