Claim Missing Document
Check
Articles

Found 27 Documents
Search

Pengaruh Job Insecurity Dan Job Stress Terhadap Turnover Intention Rosdiani, Ismeralda Nurlaila; Nurhikmat , Mira; Wandi, Didi
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 8 (2026): Januari
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i8.688

Abstract

Kajian ini bertujuan untuk menganalisis implikasi job insecurity serta job stress terhadap tendensi turnover intention pada karyawan PKWT non-proyek di lingkungan PT Krakatau Jasa Logistik. Melalui pendekatan kuantitatif asosiatif, riset ini melibatkan 44 responden yang dipilah menggunakan teknik purposive sampling. Data primer diekstraksi lewat kuesioner yang divalidasi berdasarkan indikator teoretis dari ketiga variabel utama. Dalam model analisis, job insecurity dan job stress ditempatkan sebagai variabel bebas, sementara turnover intention bertindak sebagai variabel terikat. Pengolahan data dalam penelitian ini dilakukan dengan menerapkan teknik analisis regresi linier berganda yang diolah menggunakan perangkat lunak SPSS versi 20, mencakup tahapan verifikasi instrumen, uji asumsi klasik, serta pengujian hipotesis. Hasil studi memberikan bukti empiris bahwa secara individu maupun kolektif, kedua variabel independen tersebut berpengaruh signifikan terhadap niat pengunduran diri karyawan. Hal ini menegaskan bahwa peningkatan ketidakpastian status kerja dan tekanan psikologis menjadi pemicu utama fluktuasi tenaga kerja, sehingga diperlukan strategi penguatan jaminan kerja untuk memitigasi risiko tersebut.
Penguatan Identitas Kampung Wisata Melalui Strategi Branding Berbasis Potensi Lokal di Desa Tambang Ayam Kecamatan Anyar Kabupaten Serang Banten Prita Prasetya; Didi Wandi; Febrina Mahliza; Riska Rosdiana; Winda Widyanty; Dadang Dadang
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 2 No. 01 (2025): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v2i01.488

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memperkuat identitas Taman Wisata Alam Sumur Kenclong, Desa Tambang Ayam, Kecamatan Anyar, Kabupaten Serang, Banten, melalui strategi branding berbasis potensi lokal. Pelaksanaan kegiatan dilakukan pada 26 Juli 2025 dalam bentuk penyuluhan dan diskusi kelompok terarah (focus group discussion) dengan melibatkan pengelola wisata, pelaku UMKM, aparat desa, tokoh masyarakat, dan perwakilan karang taruna. Metode pelaksanaan dibagi menjadi tiga tahap, yaitu perencanaan, pelaksanaan, dan evaluasi. Materi penyuluhan meliputi konsep dasar branding desa wisata, identifikasi potensi lokal, perumusan nilai unik (unique value proposition), dan strategi promosi kreatif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap branding destinasi wisata, kesepakatan nilai unik Sumur Kenclong yang memadukan keindahan alam dan legenda lokal, serta komitmen bersama untuk memulai promosi digital melalui media sosial. Evaluasi kegiatan juga menghasilkan rencana tindak lanjut berupa kolaborasi berkelanjutan antar-pemangku kepentingan dalam pengembangan identitas visual dan produk wisata. Kegiatan ini membuktikan bahwa strategi branding berbasis potensi lokal, jika dilakukan secara partisipatif dan konsisten, dapat menjadi fondasi penguatan daya tarik dan keberlanjutan destinasi wisata.
Pengaruh Profitabilitas Dan Inflasi Terhadap Nilai Perusahaan(Studi Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Amara Octaviani; Enji Azizi; Didi Wandi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g41p1f60

Abstract

This study aims to analyze the effect of profitability and inflation on firm value in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Profitability is measured using Return on Assets (ROA), while firm value is measured using Price to Book Value (PBV). The research employs a quantitative approach with a purposive sampling method, resulting in a sample of 22 companies. Data analysis was conducted with the help of SPSS Version 20. The partial test results show that the profitability variable (X1) has a negative and significant effect on firm value (PBV), as indicated by a significance value of 0.000, which is smaller than the α level of 0.05, and a t-value of -42.681, which is greater than the t-table value of 1.97190. The partial test results also indicate that the inflation variable (X2) has a negative and significant effect on firm value (PBV), as shown by a significance value of 0.000, which is below the required significance level of 0.05, and a t-value of - 77.227, which exceeds the t-table value of 1.97190. Simultaneously, profitability (ROA) and inflation have a significant effect on firm value (PBV).
Kepuasan Kerja sebagai Prediktor Komitmen Organisasi dan Moonligting Intenstions: Studi pada Dosen Perguruan Tinggi Swasta (PTS) di Wilayah Banten, Indonesia Heri Sapari Kahpi; Raga Aquino; Didi Wandi
Tirtayasa Ekonomika Vol 20, No 1 (2025)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v20i1.33644

Abstract

Penelitian ini mengkaji fenomena niat bekerja sambilan (moonlighting Intentions) dengan menilai hubungan antara kepuasan kerja, komitmen organisasi, dan Moonlighting Intentions. Data dikumpulkan dosen swasta (PTS) di Banten dengan menggunakan tatap muka dan google form. Data dari 97 tanggapan valid dengan menggunakan Model struktural dari analisis SEM aplikasi SmartPLS. Hasil penelitan secara parsial Kepuasan kerja berpengaruh positif dan signifikan terhadap moonlighting Intentions, Secara parsial Kepuasan kerja berpengaruh positif dan signifikan terhadap komitmen organisasi, serta Komitmen organisasi secara parsial berpengaruh positif dan signifikan moonlighting Intentions. Hasil analisis moderasi mengungkapkan efek moderasi yang signifikan dan positif secara statistik dari kepuasan kerja terhadap niat untuk bekerja sambilan melalui komitmen organisasi.
Peran Strategi Pemasaran Digital dan Kualitas Produk dalam Meningkatkan Loyalitas Pelanggan Produk Emping Melinjo pada Merek Snack Crunchy Ku Kecamatan Cikedal Kabupaten Pandeglang Rizka Mauliani Afifah; Didi Wandi; Enji Azizi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92fz4g31

Abstract

This study aims to explore the role of digital marketing strategies and product quality in enhancing customer loyalty toward the Snack Crunchy Ku melinjo chips brand in Cikedal District, Pandeglang Regency. The research adopts a descriptive qualitative approach, utilizing in-depth interviews, observations, and documentation involving business owners, employees, and loyal customers. The findings reveal that digital marketing strategies through social media platforms such as Instagram and WhatsApp Business are effective in reaching consumers and establishing two-way communication. Meanwhile, product quality—encompassing taste, crispiness, packaging, and hygiene plays a vital role in creating customer satisfaction and fostering loyalty. These two factors are interrelated and contribute to customer loyalty, as reflected in repeat purchases and product recommendations to others. This research provides recommendations for MSMEs to consistently integrate digital marketing strategies with continuous product quality improvement to strengthen their competitiveness in the market.
Pengaruh Disiplin Kerja Dan Kepribadian Karyawan Terhadap Kinerja Karyawan PT Charoen Pokphand Jaya Farm Pandeglang Siti Faiza Azzahra; Didi Wandi; Yulaikah Yulaikah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8a4ghr57

Abstract

This study aims to evaluate the extent to which work discipline and personality affect employee performance at PT Charoen Pokphand Jaya Farm Pandeglang. The background of the study shows an increase in employee absenteeism, which reflects a low level of discipline, while personality aspects are also considered an important factor in supporting performance. This study uses the theory of Organizational Behavior proposed by Stephan P. Robbins in 1996. This study uses a quantitative method involving the entire population consisting of 58 permanent employees in the Production Department, through a saturated sampling technique. Data collection was carried out through questionnaires, documentation, and interviews. Data analysis used the Partial Least Squares (PLS) method with the help of SmartPLS software version 4.0. The results of the analysis show that Work Discipline has a significant influence on employee performance. This is evidenced by the results of the t-statistic value of 3.255 and p-values of 0.001, which means the value is <0.5 with an original sample of 0.410. Employee Personality has a significant influence on employee performance. This is evidenced by the p-value of 0.004, which means the value is <0.5 with the original sample of 0.349. From these results, employee personality influences employee performance. Between the two variables, work discipline provides the greatest contribution to improving performance, and simultaneously work discipline and employee personality have a positive and significant effect on employee performance.  
CROSS-BORDER PAYMENT DIGITALIZATION: THE PHENOMENON OF QRIS ACCEPTANCE IN MALAYSIA FROM THE PERSPECTIVE OF THE DIGITAL ECONOMY AND MSME EMPOWERMENT Andi Hasyriningsih Asfar; Siti Fatonah; Malik Fatoni; Surti Zahra; Didi Wandi; Hendry Gunawan
Prosiding Amal Insani Foundation Vol. 3 (2026): PROSIDING INTERNASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze a unique phenomenon identified during an international community service activity in Malaysia, namely the refusal of cash payments in Indonesian rupiah and Singapore dollars in several souvenir shops, while digital payments based on QRIS were accepted. This phenomenon is noteworthy as it reflects a shift in cross-border transaction practices from conventional systems toward regionally integrated digital payment systems. The study employs a descriptive qualitative approach through field observation and a literature review related to payment connectivity between Bank Indonesia and Bank Negara Malaysia. The analysis focuses on the implications of digital economy development for transaction efficiency and MSME empowerment. The findings indicate that cross-border QR code interoperability not only enhances transaction efficiency and convenience but also strengthens financial inclusion and ASEAN economic integration. These results suggest that payment digitalization has the potential to become a new model of technology-based economic integration in Southeast Asia. This study provides a contemporary perspective on the transformation of cross-border payment systems and opens further discussion on the future of the regional digital economy.