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All Journal Journal of Management and Business Review Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Kontigensi: Jurnal Ilmiah Manajemen Journal Of Human And Education (JAHE) JURNAL ECONOMINA Jurnal Integrasi Sumber Daya Manusia Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Prosiding Amal Insani Foundation (Indonesian of Interdisciplinary Journal) Jurnal Manajemen Strategis Jurnal Penelitian Multidisiplin Bangsa IPSSJ Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Didi Wandi
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Strategi Pemasaran Digital dan Kualitas Produk dalam Meningkatkan Loyalitas Pelanggan Produk Emping Melinjo pada Merek Snack Crunchy Ku Kecamatan Cikedal Kabupaten Pandeglang Afifah, Rizka Mauliani; Wandi, Didi; Azizi, Enji
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92fz4g31

Abstract

This study aims to explore the role of digital marketing strategies and product quality in enhancing customer loyalty toward the Snack Crunchy Ku melinjo chips brand in Cikedal District, Pandeglang Regency. The research adopts a descriptive qualitative approach, utilizing in-depth interviews, observations, and documentation involving business owners, employees, and loyal customers. The findings reveal that digital marketing strategies through social media platforms such as Instagram and WhatsApp Business are effective in reaching consumers and establishing two-way communication. Meanwhile, product quality—encompassing taste, crispiness, packaging, and hygiene plays a vital role in creating customer satisfaction and fostering loyalty. These two factors are interrelated and contribute to customer loyalty, as reflected in repeat purchases and product recommendations to others. This research provides recommendations for MSMEs to consistently integrate digital marketing strategies with continuous product quality improvement to strengthen their competitiveness in the market.
Pengaruh Disiplin Kerja Dan Kepribadian Karyawan Terhadap Kinerja Karyawan PT Charoen Pokphand Jaya Farm Pandeglang Azzahra, Siti Faiza; Wandi, Didi; Yulaikah, Yulaikah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8a4ghr57

Abstract

This study aims to evaluate the extent to which work discipline and personality affect employee performance at PT Charoen Pokphand Jaya Farm Pandeglang. The background of the study shows an increase in employee absenteeism, which reflects a low level of discipline, while personality aspects are also considered an important factor in supporting performance. This study uses the theory of Organizational Behavior proposed by Stephan P. Robbins in 1996. This study uses a quantitative method involving the entire population consisting of 58 permanent employees in the Production Department, through a saturated sampling technique. Data collection was carried out through questionnaires, documentation, and interviews. Data analysis used the Partial Least Squares (PLS) method with the help of SmartPLS software version 4.0. The results of the analysis show that Work Discipline has a significant influence on employee performance. This is evidenced by the results of the t-statistic value of 3.255 and p-values of 0.001, which means the value is <0.5 with an original sample of 0.410. Employee Personality has a significant influence on employee performance. This is evidenced by the p-value of 0.004, which means the value is <0.5 with the original sample of 0.349. From these results, employee personality influences employee performance. Between the two variables, work discipline provides the greatest contribution to improving performance, and simultaneously work discipline and employee personality have a positive and significant effect on employee performance.  
Co-Authors Afifah, Rizka Mauliani Azizi, Enji Azizi, Enzi Azzahra, Siti Faiza Damayanti Masduki Daniel Happy Putra Darmawan, Erwan Desty Endrawati Subroto Desty Endrawati Subroto Devita Noviyanti Dian Budi Prasetyo Fathurrohman Fathurrohman fatoni, malik Fidziah Fidziah Fidziah Fidziah, Fidziah Hartati Hartati Hasyriningsih Asfar, Andi Hendry Gunawan, Hendry Kahpi, Heri Sapari Kusuma, Andiko Nugraha Kusuma, Hero Wirasmara Mira Nurhikmat Mirza Abdi Khairusy Muhammad Arifin Ilham Nurdiawati, Ela Nurhikmat , Mira Nurhikmat, Mira Octaviani, Amara Parwanti, Siti Perwitaningrum, Rizky Putra, Handika Ramadhan, TB Guruh Ramayanti, Herni Renita Renita Rochman, Dadang Rohmana, Mamat Rosdiani, Ismeralda Nurlaila Safitri, Elvina Siti Fatonah Subroto, Desty Endrawati Suhaemi Suhaemi Suhaemi Suhaemi, Suhaemi Suhroji Adha Titin Nasiatin Wulandari Wulandari Yulaikah Yulaikah Yulaikah, Yulaikah Zaenal Abidin Zahra, Surti