Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE INFERENSI Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Ilmiah Peuradeun SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Nonformal Education and Community Empowerment Jurnal Review Pendidikan dan Pengajaran (JRPP) Civitas Ministerium: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Inovatif Jurnal Ilmu Sosial dan Humaniora Jurnal Teknik Mesin Sinergi JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Business, Social and Technology Jurnal Interaksi Sosiologi
Masrukin Masrukin
FISIP Universitas Jenderal Soedirman
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Poverty Porn dalam Filantropi Digital (Studi Literature pada Konten YouTube Willie Salim) Tania Selasi Amara Azizah; Hariyadi, Hariyadi; Masrukin, Masrukin
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.5881

Abstract

Poverty Porn is a phenomenon where a person exploits the suffering of others in an intimate way to attract sympathy and pity. This phenomenon is often utilized by philanthropists, including YouTuber Willie Salim. Willie Salim is the first Indonesian creator to be included in the lineup of “Top Creators” in 2024. Therefore, this research discusses how the concepts of Poverty Porn and commodification and monetization in digital philanthropy are related and relevant to Willie Salim's YouTube content. This research is a qualitative-descriptive research with a literature study method. The data analysis used in this research is conceptual analysis with a literature study approach. The validation in this research is done by prioritizing scientific sources from indexed journals, academic books, and credible news portals. The results show that there is a connection between the concept of Poverty Porn and commodification and monetization in digital philanthropy. Where philanthropic content utilizes Poverty Porn to be commodified with various dramatic narratives of suffering so as to attract public attention, then increase engagement and ultimately increase revenue through YouTube monetization. The linkage of these concepts is relevant to the content uploaded on Willie Salim's YouTube. He also utilized algorithms by using certain keywords such as "Willie Salim Borong,” "Berbagi Kasih," "Borong Makanan," “willie mari kita borong.”
Co-Authors Adhi Iman Sulaiman Adhi Iman Sulaiman Adhi Iman Sulaiman Afuwah, Rifa ' Agus Budi P, Agus Ahmad Sabiq Ayu Wulandari Azzahra, Rexa Chintia Bambang Suswanto Budiharjo, Anton Chusmeru Chusmeru Chusmeru Chusmeru Enggarianto, Alifio Adlin Fitriyana, Retno Hariyadi, Hariyadi Hermanto Hermanto Ida Ayu Putu Sri Widnyani Joko Santoso Loen, Haura Sabitta Zikra Maesur, Ahmad Mintarti Mintarti, Mintarti Mohammad Archi Maulyda Muhamad Khoirul Anam Munawaroh Munawaroh Pamuji Pamuji, Pamuji Primadata, Ankarlina Pandu Purwati Purwati Putra, Adi Pratama Rahab Rahab, Rahab Rizkia Ramadhan, Anindya Rusdi, Araminta Samara Solly Aryza Sri Pangestuti Tania Selasi Amara Azizah Toto Sugito Wiman Rizkidarajat Wulan , Tyas Retno Yusuf Subagyo