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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Applied Information System and Management Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Indo-MathEdu Intellectuals Journal Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Apollo: Journal of Tourism and Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ausat, Abu Muna Almaududi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Applied Information System and Management

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Enhancing MSME Sales Performance on E-commerce Platforms: Exploring the Interplay of Digital Skills, Product Innovation, and User Experience Titin, Titin; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Syamsuri, Syamsuri; Kraugusteeliana, Kraugusteeliana
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45854

Abstract

This study aims to analyze the relationship between digital skills, product innovation, and user experience with the sales performance of MSMEs (Micro, Small, and Medium Enterprises) on e-commerce platforms in Semarang. Based on the Resource-Based View (RBV) and Diffusion of Innovations (DOI) theories, this study uses quantitative methods with Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques to analyze data from 100 MSMEs active on digital platforms. The results showed that digital skills have a positive and significant impact on sales performance, as they are able to assist MSMEs in optimizing digital marketing and online transaction processes efficiently. In addition, product innovation also makes an important contribution by aligning products with consumer needs and preferences, thereby driving customer loyalty and expanding market share. User experience (UX) also plays a crucial role in influencing customer satisfaction levels and the likelihood of repeat purchases, which directly impacts sales. The findings confirm that MSMEs need to prioritize digital skills development, continuous product innovation, and e-commerce platform optimization to remain competitive in the growing digital economy. This research contributes to the literature by offering an integrated framework of how digital capabilities can help MSMEs to stay competitive in the digital economy.
Co-Authors Ahmad Junaidi ahmad yani Amruddin Andriya Risdwiyanto Andy Rachman Anik Lestariningrum Arjang, Arjang Az-Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Dewa Oka Suparwata Doaa Wafik Fajar Saranani Gadzali, Silvy Sondari Hidayat, Rahmat Al Karnawi Kamar, Karnawi Kraugusteeliana Kraugusteeliana Kurniawan, Muhammad Sani Lewaherilla, Novalien Carolina Mazil, Mohammed Mudher Muh. Hanif Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Muhammad Aqib Shafiq Muhtarom, Abid Norma Angélica Santiesteban López Nurul Badriyah Prasetya, Yanto Budi Purnomo, Yudiyanto Joko raharjo, itot bian Shafiq, Muhammad Aqib Siminto Suherlan Suherlan Suherlan, Suherlan Sunarso, Budi Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Titin Titin Ukar, Kurweni Wafik, Doaa Wanof, M. Indre Wisnujatia, Nugrahini Susantinah