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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JOIV : International Journal on Informatics Visualization JMM (Jurnal Masyarakat Mandiri) Jurnal Teknologi Sistem Informasi dan Aplikasi Business and Finance Journal Jurnal Teknologi Dan Sistem Informasi Bisnis JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Indonesia Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Sewagati
Anita Hakim Nasution
Telkom University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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FEASIBILITY ANALYSIS OF THE ERGONOMIC PET HARNESS FASHION INDUSTRY REVIEW MARKET, VALUE, AND FINANCIAL ASPECTS Nasution, Anita Hakim; Baskara, Dominggo Bayu; Hidayat, Alifiansyah Arrizqy; Olivia, Tracy; Salsabila, Anindya Salwa; Mahfud, Rifqi Arif
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.7905

Abstract

This study aims to analyze the business feasibility of ergonomic pet harnesses in Indonesia from market, product value, and financial aspects. With the growing number of pet owners in Indonesia, pet harness products have become a crucial necessity for those who prioritize safety and comfort. This study utilizes capital budgeting methods, including Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) analysis, to assess financial feasibility. To achieve a return above the Minimum Attractive Rate of Return (MARR) of 13%, annual sales must target at least 2,119units at a price of Rp211,125 per unit, with sales growth of 10% per year. BirkinPet targets sales of 2,200 units per year, making this plan feasible, with a projected NPV of Rp72,175,425, an IRR of 32%, and a payback period in the 5th year. The study results show that the business is feasible with sales projections exceeding the minimum target. Recommendations include expanding the market through digital marketing strategies and enhancing product innovation.
Pendampingan UMKM Kuliner Surabaya melalui Pemetaan Subsektor dan Analisis SWOT Zafriana, Lusi; Kusumowidagdo, Astrid; Nawangsari, Ertien Rining; Nasution, Arman Hakim; Nasution, Anita Hakim; Saraswati, Rahaju; Teowarang, Janet Rine
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7535

Abstract

Industri kreatif memiliki peran strategis dalam pertumbuhan ekonomi daerah, termasuk di Surabaya yang menunjukkan keragaman subsektor dan potensi pengembangan yang kuat. Namun, pemetaan awal mengindikasikan bahwa pelaku usaha masih menghadapi tantangan terkait legalitas, manajemen, digitalisasi, akses pembiayaan, dan ekonomi sirkular. Program pengabdian ini bertujuan untuk memetakan 17 subsektor ekonomi kreatif, menentukan subsektor prioritas, serta merumuskan strategi penguatan kapasitas berbasis analisis SWOT. Metode yang digunakan mencakup Focus Group Discussion, survei skala Likert, dan prosedur pemeringkatan subsektor. Hasil pemetaan menunjukkan bahwa subsektor kuliner memiliki tingkat kesiapan tertinggi dan berada pada kuadran Strength–Opportunity, sehingga memiliki peluang pertumbuhan yang kuat. Pendampingan yang dilakukan meningkatkan pemahaman mitra mengenai legalitas usaha, digitalisasi, dan manajemen bisnis. Luaran program berupa dashboard digital pemetaan subsektor yang dapat digunakan sebagai alat pemantauan dan pengambilan keputusan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam memperkuat kapasitas UMKM kuliner Surabaya serta menyediakan model pemetaan subsektor yang dapat direplikasi pada wilayah lain.
Co-Authors Affifiana Prisyanti Alifiansyah Arrizqy Hidayat Alifiansyah Arrizqy Hidayat Anny Yuniarti Arifiani, Siska Aris Kusumawati Arman Hakim Nasution Astrid Kusumowidagdo Asyrof, Hayu Faiz Naufal Berlian Rahmy Lidiawaty Berlian Rahmy Lidiawaty Bilqis Amaliah Dominggo Bayu Baskara Ernie Maduratna Setiawati, Ernie Maduratna Ertien Rining Nawangsari Grahadi, Raihan Febrianto Hidayah, Rafi Andi Janet Rine Teowarang Javier Jibran Khan Nabil Kelly Rossa Sungkono Khairun Nisa Lukmandono Lusi Zafriana Mahfud, Rifqi Arif Mochamad Nizar Palefi Ma’ady Muhammad Riduwan Muhammad Zaky Naufal Akbar Muryono, Mukhammad Nasution, Arman Hakim Nawangsari, Ertien Rining Nawangsari,, Ertien Rining Olivia, Tracy Putra, Adzanil Rachmadi Rahaju Saraswati Rahmy Lidiawaty, Berlian Raulia Riski Rokhmatul Insani Rosyid Abdillah Salsabila, Anindya Salwa Saraswati, Rahaju Siska Arifiani SRI FATMAWATI Wijayanti Nurul Khotimah Zafriana, Lusi Zafriana, Lusi Zainal Arifin