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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JOIV : International Journal on Informatics Visualization JMM (Jurnal Masyarakat Mandiri) Tibuana : Journal of Applied Industrial Engineering Jurnal Teknologi Sistem Informasi dan Aplikasi Business and Finance Journal Jurnal Teknologi Dan Sistem Informasi Bisnis JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Indonesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Teknologi dan Manajemen Sistem Industri Sewagati Jurnal Ilmiah Sistem Informasi
Anita Hakim Nasution
Telkom University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Digital Pivot Strategies for MSMEs: A Case Study of BirkinPet in the Era of Economic Uncertainty Zafriana, Lusi; Prihono; Nasution, Anita Hakim
Tibuana Vol 8 No 1 (2025): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.8.1.9989.60-69

Abstract

Amid economic uncertainty, adopting digital pivot strategies has become crucial, particularly for Micro, Small, and Medium Enterprises (MSMEs) to sustain business growth. Social media marketing, as a vital component of the digital pivot, offers a platform for entrepreneurs to reach audiences more efficiently and effectively. This study aims to explore the correlation between social media metrics and the monthly revenue of MSMEs, focusing on BirkinPet, a pet harness apparel business. A multiple linear regression analysis method was employed to evaluate the relationship between the number of posts, likes, followers, shares, and engagement rate with monthly revenue. The analysis results indicate that the number of posts has a significant negative relationship with monthly revenue (β = -1.1224; p = 0.051), while likes, shares, followers, and engagement rate showed no significant relationship. These findings highlight the importance of a more focused and relevant content strategy in social media marketing to support business revenue growth. In conclusion, while social media holds substantial potential as a marketing tool, success is not entirely dependent on the quantity of activity. A data-driven strategic approach is a key factor in converting social media activities into revenue growth, warranting further exploration to identify the most effective optimization strategies.
Analisis Perawatan Pompa Boster PP 900 menggunakan Metode Reability Centered Maintenance (RCM) di PT. XYZ M Lathif Asadulloh; Faisal Ashari; Anita Hakim Nasution
Jurnal Teknologi dan Manajemen Sistem Industri Vol. 4 No. 1 (2025): Jurnal Teknologi dan Manajemen Sistem Industri (JTMSI) - MARET
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jtmsi.v4i1.1746

Abstract

Penelitian ini bertujuan meningkatkan keandalan dan efisiensi operasional pompa booster PP- 900 di PT. XYZ melalui penerapan metode Reliability Centered Maintenance (RCM). Metode ini digunakan untuk merancang sistem pemeliharaan yang berfokus pada fungsi dan risiko kegagalan setiap komponen. Analisis dilakukan menggunakan data data historis kerusakan dan downtime tahun 2023 untuk mengidentifikasi komponen kritis dengan Failure Mode and Effect Analysis dan Logic Tree Analysis. Distribusi waktu kerusakan dan perbaikan dianalisis menggunakan model distribusi Weibull guna memperoleh parameter keandalan, seperti MTBF, MTTR, reliability dan availability. Hasil menunjukkan bahwa bearing merupakan komponen paling kritis dengan tingkat kendala terendah (R = 0,59) dan MTBF 950,63 jam, sedangkan shaft dan motor penggerak memiliki kendala tertinggi (R = 0,89) dengan MTBF 4.277,85 jam. Berdasarkan hasil tersebut, disusun jadwal perawatan preventif dengan interval optimal untuk meminimalkan kegagalan mendadak dan downtime. Penerapan RCM terbukti efektif meningkatkan keandalan sistem pompa dan mendukung keberlanjutan operasional.
Pendampingan UMKM Kuliner Surabaya melalui Pemetaan Subsektor dan Analisis SWOT Lusi Zafriana; Astrid Kusumowidagdo; Ertien Rining Nawangsari; Arman Hakim Nasution; Anita Hakim Nasution; Rahaju Saraswati; Janet Rine Teowarang
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7535

Abstract

Industri kreatif memiliki peran strategis dalam pertumbuhan ekonomi daerah, termasuk di Surabaya yang menunjukkan keragaman subsektor dan potensi pengembangan yang kuat. Namun, pemetaan awal mengindikasikan bahwa pelaku usaha masih menghadapi tantangan terkait legalitas, manajemen, digitalisasi, akses pembiayaan, dan ekonomi sirkular. Program pengabdian ini bertujuan untuk memetakan 17 subsektor ekonomi kreatif, menentukan subsektor prioritas, serta merumuskan strategi penguatan kapasitas berbasis analisis SWOT. Metode yang digunakan mencakup Focus Group Discussion, survei skala Likert, dan prosedur pemeringkatan subsektor. Hasil pemetaan menunjukkan bahwa subsektor kuliner memiliki tingkat kesiapan tertinggi dan berada pada kuadran Strength–Opportunity, sehingga memiliki peluang pertumbuhan yang kuat. Pendampingan yang dilakukan meningkatkan pemahaman mitra mengenai legalitas usaha, digitalisasi, dan manajemen bisnis. Luaran program berupa dashboard digital pemetaan subsektor yang dapat digunakan sebagai alat pemantauan dan pengambilan keputusan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam memperkuat kapasitas UMKM kuliner Surabaya serta menyediakan model pemetaan subsektor yang dapat direplikasi pada wilayah lain.
Identifikasi dan Analisis Kecelakaan Kerja dengan Metode JSA di Bagian Maintenance PT. XYZ Anita Hakim Nasution; Attila Daffa Aghfi Maulana -; Yusuf Amrozi
Jurnal Teknologi dan Manajemen Sistem Industri Vol. 4 No. 2 (2025): SettingsVol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Sistem Industri (JT
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jtmsi.v4i2.1738

Abstract

This study addresses occupational safety risks in the maintenance division of PT. XYZ, where hazardous industrial activities can cause workplace accidents and threaten worker health. It aims to identify and analyze potential hazards using the Job Safety Analysis (JSA) method to support effective risk prevention. Each maintenance activity was systematically broken down into specific work steps to facilitate hazard identification and risk classification. The results identified 22 potential hazards, comprising 13 low-risk, 7 medium-risk, and 2 high-risk hazards, namely hydrogen sulfide (H?S) gas exposure and entrapment. Recommended controls include implementing standard operating procedures (SOPs) and providing appropriate personal protective equipment (PPE). These findings demonstrate that JSA supports systematic hazard assessment and strengthens occupational safety awareness. However, observations were limited to one company location. Future research should examine additional industrial settings and evaluate the effectiveness of implemented risk controls in daily operations to improve workplace safety and health
Co-Authors ., Prihono Adi Candra Adzanil Rachmadhi Putra Affifiana Prisyanti Affifiana Prisyanti Ahmad Aziz Wira Widodo Alifiansyah Arrizqy Hidayat Alvyn Wira Pratama Anny Yuniarti Arifiani, Siska Aris Kusumawati Arman Hakim Nasution Arman Hakim Nasution Astrid Kusumowidagdo Asyrof, Hayu Faiz Naufal Attila Daffa Aghfi Maulana - Auditya Fariz Chrisnadeva Auditya Fariz Chrisnadeva Berlian Rahmy Lidiawati Berlian Rahmy Lidiawaty Bilqis Amaliah Desyka Widya Haryanti Desyka Widya Haryanti Haryanti Dominggo Bayu Baskara Ernie Maduratna Setiawati, Ernie Maduratna Ertien Rining Nawangsari Faisal Ashari Farhan Aditya Dharmawan Grahadi, Raihan Febrianto Hidayah, Rafi Andi Janet Rine Teowarang Javier Jibran Khan Nabil Jemparing Wibisono Junanda Deyastusesa Kelly Rossa Sungkono Khairun Nisa Kifansa Naufal Fadhlurrohman Lukmandono Lusi Zafriana Lusi Zafriana Lusi Zafriana M Lathif Asadulloh M. Iqbal Wisnu Mahfud, Rifqi Arif Mochamad Nizar Palefi Ma'ady Mochamad Nizar Palefi Ma’ady Mohammad Falko Fahlevi Muhammad Riduwan Muhammad Zaky Naufal Akbar Muryono, Mukhammad Nasution, Arman Hakim Nawangsari, Ertien Rining Nawangsari,, Ertien Rining Nur Azizah Rosidah Olivia, Tracy Prihono Putra, Adzanil Rachmadi Rahaju Saraswati Raulia Riski Revania Kyla Evadne Rifki Dwi Putranto Rokhmatul Insani Rosyid Abdillah Ryan Vivaldi Salsabila Ramadhani Chandra Salsabila, Anindya Salwa Salsabilla Putri Pitoyo Saraswati, Rahaju Siska Arifiani SRI FATMAWATI Susijanto Tri Rasmana Tita Ayu Rospricilia Wijayanti Nurul Khotimah Yusuf Amrozi Zafriana, Lusi Zafriana, Lusi Zainal Arifin