Garuda - Garba Rujukan Digital

Collaboration Strategies with Micro-Influencers: Building Trust Through Community Bahriyah, Euis Nurul
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/4qrtdf58

This study aims to examine the government's crisis communication strategy in dealing with misinformation in the digital era, focusing on the effectiveness of collaboration with micro-influencers in building public trust through a community approach. The method used is Systematic Literature Review (SLR), which allows the systematic identification, evaluation, and synthesis of scientific literature. The literature search process is carried out through databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest using relevant keywords. The inclusion criteria include publications in the last five years (2020–2024), written in English or Indonesian, and contain empirical data related to micro-influencers, audience trust, and community collaboration strategies. From the selection process, as many as 10 selected scientific articles were analyzed thematically to identify patterns of collaboration, community approaches, and trust-forming factors. The results of the study show that an effective crisis communication strategy must be adaptive, transparent, and collaborative, and involve digital actors such as micro-influencers who have closeness to the community. This collaboration has been proven to be able to strengthen the delivery of validated information and build public trust. The study recommends reforming the government's public communication policy to be more responsive to digital dynamics, placing trust and public engagement as the main foundation in dealing with the information crisis.

Penyuluhan Literasi Digital Pada Pelajar Madrasah Aliyah Negeri (MAN) I Jakarta dan Sekolah Menengah Atas Negeri (MAN) 69 Jakarta di Kepulauan Seribu, Daerah Khusus Jakarta Suciati, Endang Roh; Bahriyah, Euis Nurul; Prakoso, Jatayu Hadi; Pane, Ivanina Zuhdi
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 5 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i5.9383

Media and Information Literacy (MIL), including digital literacy, is knowledge and skills that everyone needs to have, including secondary school students today. MIL can be interpreted as the ability to interact with various media platforms including digital platforms that involves searching, reading, accessing and understanding various information critically. It can also be defined as a person’s ability to produce and disseminate message (content) appropriately or in good manner. Thus, through MIL and Digital Literacy a person can be a recipient of messages and a creator of messages, making it possible to participate actively in the information society. In today’s era, digital literacy is a subject that needs attention from universities for dissemination and socialization to community. Therefore, Esa Unggul University views the importance of socializing digital literacy materials to the community. Esa Unggul University has carried out several Community Service (Abdimas) activities with the theme "Media and Information Literacy" and "Digital Literacy". Abdimas which took place at Madrasah Aliyah Negeri (MAN) I Jakarta, and State High School (MAN) 69 Jakarta, both of which have campuses on Harapan Island and Pramuka Island, Seribu Islands, Special Region of Jakarta (DKJ) was part of the digital literacy socialisation. Through this outreach, it is hoped that students and teachers will understand more about what Digital Literacy is and what efforts can be made to increase Digital Literacy among school students.

Resiliensi Pedagang Kaki Lima Simpang Dago Pada Masa Pandemi Covid-19 Euis Nurul Bahriyah; Maulana Irfan; Yasundari Yasundari; Olih Solihin; Stella Sabrina
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 4 (2022): Desember : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v2i4.759

Pandemi Covid 19 membawa dampak ke semua sektor kehidupan, terutama pada sektor ekonomi, dari mulai makro sampai usia mikro mengalami keterpurukan. Kondisi ini dipicu adanya kebijakan pembatasan aktivitas masyarakat. Pada awal Juli 2021 Pemerintah mengeluarkan kebijakan pemberlakuan pembatasan kegiatan masyarakat (PPKM) di Pulan Jawa dan Bali karena wabah Covid-19 berlum juga melandai kala itu. Kebijakan semakin memperparah kondisi ekonomi tanpa kecuali dialami oleh pelaku usaha kecil seperti para pedagang kaki lima (PKL) di kawasan Simpang Dago Kota Bandung. Maksud penelitian ini adalah untuk melakukan analisa bagaimana resiliensi PKL Simpang Dago pada masa pandemi Covid-19. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Teknik pengumpulan data melalui wawancara mendalam dengan empat orang pedagang, observasi lapangan, kajian literatur dari jurnal-jurnal penelitian sejenis, dan buku. Hasil menunjukan bahawa para PKL di sana mempunya resiliensi yang baik. Para PKL mampu melewati tahapan-tahapan resilesni yaitu tahap mengalah, tahap bertahan, tahap pemulihan dan tahap berkembang.

Pemanfaatan Personal Branding Selebram Fian Muh dalam Membangun Brand Awareness Axegear Melalui Media Sosial Instagram Fadila, Asti; Siregar, Ballian; Heryati, Euis; Nurul Bahriyah, Euis
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine how the personal branding of Instagram celebrity Fian Muh is utilized as a brand ambassador in building brand awareness of Axegear. This study is based on the importance of the role of brand ambassadors through a digital communication approach, especially social media, that is able to create emotional connections with the audience. The study uses a post-positivist paradigm, a descriptive qualitative method with an explanatory single case study approach. Data were collected through social media content observation, in-depth interviews with internal company members and followers, and literature studies. The results of the study indicate that Fian Muh's personal branding characteristics, including personal uniqueness, authentic character, branding consistency, positive reputation, and communication flexibility, are strategically utilized to increase brand visibility, strengthen credibility, and encourage audience engagement. These personal branding characteristics have been proven effective in increasing the number of followers, engagement rates, and shaping Axegear's image as a strong adventure brand in the trail bike community. The conclusion of the study shows that well-managed personal branding can be a strategic asset in public relations practices, especially for local brands, in building sustainable brand awareness.

Transformation Cultural Identity In The Global Era: A Study Of Globalization And Locality Arteurt Yoseph Merung; Zulfiah Larisu; Euis Nurul Bahriyah; Muhammad Zia Ulhaq
Socious Journal Vol. 1 No. 5 (2024): Socious Journal - October
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnxmz319

Globalization brings significant changes to local cultural identities through the influence of media, technology, and migration. Global cultures often dominate local cultures, creating challenges for societies that previously had stable cultural identities. This transformation has an impact on the way people interpret their collective identity. Although many studies have addressed the impact of globalization on cultural identity, an in-depth understanding of this transformation process is still limited. This research aims to fill this gap by examining the interaction between global and local cultures and how they form new, more complex identities. Using a qualitative approach with case study methods in Yogyakarta, Bali, and Bandung, this study collects data through in-depth interviews, participatory observations, and document analysis. The results show that the transformation of cultural identity is different in each region. In Yogyakarta, local culture remains dominant despite the influence of modern art; in Bali, globalization is seen in tourism that combines local and global cultures; while in Bandung, global pop culture is accepted by the millennial generation without leaving local identity. This research reveals that cultural adaptation creates a dynamic identity, where people choose relevant global elements, enriching cultural expression without losing local values

Collaboration Strategies with Micro-Influencers: Building Trust Through Community Euis Nurul Bahriyah
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/4qrtdf58

This study aims to examine the government's crisis communication strategy in dealing with misinformation in the digital era, focusing on the effectiveness of collaboration with micro-influencers in building public trust through a community approach. The method used is Systematic Literature Review (SLR), which allows the systematic identification, evaluation, and synthesis of scientific literature. The literature search process is carried out through databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest using relevant keywords. The inclusion criteria include publications in the last five years (2020–2024), written in English or Indonesian, and contain empirical data related to micro-influencers, audience trust, and community collaboration strategies. From the selection process, as many as 10 selected scientific articles were analyzed thematically to identify patterns of collaboration, community approaches, and trust-forming factors. The results of the study show that an effective crisis communication strategy must be adaptive, transparent, and collaborative, and involve digital actors such as micro-influencers who have closeness to the community. This collaboration has been proven to be able to strengthen the delivery of validated information and build public trust. The study recommends reforming the government's public communication policy to be more responsive to digital dynamics, placing trust and public engagement as the main foundation in dealing with the information crisis.

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