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Peran Kepuasan Pengunjung dalam Memediasi Aksesibilitas dan Customer Experience terhadap Revisit Intention pada Nicole's River Park Kabupaten Bogor Endang Silaningsih; Tini Kartini; Muhammad Akhsan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8905

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Aksesibilitas dan Customer Experience terhadap Revisit Intention melalui Kepuasan Pengunjung sebagai Variabel Intervening pada Nicole’s River Park Kabupaten Bogor. Populasi dalam penelitian ini adalah pengunjung Nicole’s River Park Kabupaten Bogor. Pengambilan sampel berjumlah 100 responden dilakukan dengan purposive sampling. Analisis data menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Aksesibilitas dan Customer Experience berpengaruh langsung positif dan signifikan terhadap Kepuasan Pengunjung, Aksesibilitas dan Customer Experience berpengaruh langsung positif dan signifikan terhadap Revisit Intention, Kepuasan Pengunjung berpengaruh langsung positif dan signifikan terhadap Revisit Intention, Aksesibilitas dan Customer Experience berpengaruh tidak langsung terhadap Revisit Intention melalui Kepuasan Pengunjung.
OPTIMALISASI DIGITALISASI PADA UMKM SANGHUI, PARAS FURNITURE DAN DI & DIN COLLECTION Agtariza Wulanda Suci Padi; Tini Kartini; Endang Silaningsih; Erni Yuningsih; Sudarijati Sudarijati; Dwi Gemina; M. Rachmat Jailani; Ikhwan Zaenudin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1907-1913

Abstract

Optimalisasi digitalisasi pada UMKM Sanghui, Paras Furniture dan Di Din Collection. Penerapan digitalisasi pada UMKM sangatlah diperlukan dimasa pandemi seperti ini. Digitalisasi ini berguna untuk mempersiapkan UMKM untuk mampu bertahan menghadapi persaingan usaha baik dari segi pemasaran dan keuangan. Oleh karena itu perlunya pendampingan kepada UMKM dalam memasarkan produknya melalui e-commerce dan mendata keuangan secara digital, sehingga diharapkan mampu membantu UMKM agar lebih efektif dan efisian dalam usahanya. Pelaksanaan kegiatan pendampingan ini meliputi wawancara secara langsung dengan UMKM perihal masalah-masalah yang dihadapi, berdiskusi tentang penyelesaian masalah dengan pemberian sosialisasi materi tentang digitalisasi pemasaran dan keuangan serta pelatihan dan pendampingan dalam pembuatan e-commerce pada masing-masing UMKM dan pencatatan keuangan secara digital. Hasil evaluasi kegiatan pendampingan ini adalah penerapan digitalisasi pada UMKM diterima dengan sangat baik dan diterapkan oleh para UMKM.
PRODUCT BRANDING: STRATEGI MENINGKATKAN BRAND AWARENESS DAN NILAI PRODUK USAHA JAMU BU NENAH Tini Kartini; Titiek Tjahja Andari; Sri Harini; Dian Tri Nurhalisza; Siti Maria Safitri; Muhammad Ilhan Rivaldi; Eva Julia Santika
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38675

Abstract

Branding merupakan salah satu aspek krusial dalam dunia bisnis untuk menciptakan dan mengelola citra suatu produk di benak konsumen. Namun, tingkat kesadaran akan penting branding di kalangan usaha masih rendah. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk membahas dan mengimplementasikan strategi branding produk dalam upaya meningkatkan brand awareness dan nilai produk pada usaha jamu Bu Nenah yang berlokasi di Desa Benda, Kabupaten Sukabumi. Meski bisnis ini sudah berjalan bertahun-tahun dan memiliki pelanggan setia, namun potensi peningkatan jangkauan pasar masih sangat besar. Metode pelaksanaan yang diterapkan melalui observasi dan wawancara serta pemberian pelatihan untuk menganalisis langkah-langkah branding yang dilakukan pemilik dalam mempromosikan produk jamu tradisionalnya. Hasil kegiatan pengabdian ini menunjukkan bahwa strategi branding yang tepat seperti menciptakan identitas merek yang kuat, kemasan yang menarik, dan pembuatan banner bisnis dapat meningkatkan kesadaran konsumen terhadap produk dan memperkuat citra. Kegiatan ini memberikan wawasan bagi pengusaha kecil di sektor produk tradisional untuk menerapkan strategi branding sebagai alat penting dalam mengembangkan usahanya.
Evaluasi Penerapan Kompensasi pada Karyawan (Studi Kasus Pada Perusahaan Distribusi Pakan Kuda) Yasmin Nurul Haq Almuqayyim; Tini Kartini
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/f5y3ph39

Abstract

This study aims to determine the implementation of the employee compensation system in a horse feed distribution company. The problems identified include compensation. This study used a descriptive qualitative approach to obtain an overview of the company's compensation system. Data collection techniques included interviews, observation, documentation, and a literature review. The study's findings indicate that the suboptimal compensation system has resulted in low employee motivation and performance, as well as inconsistent achievement of the company's revenue targets. The company has made gradual improvements, but further improvements are still needed. Therefore, this study recommends improving the compensation policy through salary adjustments in accordance with the Bogor Regency minimum wage, more systematic bonus management, welfare benefit planning, and improved work facilities to support optimal achievement of the company's targets
Pelatihan Karyawan Pada Pt Vinix Seven Aurum Siti Aliyah; Tini Kartini
MAMEN: Jurnal Manajemen Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i2.7543

Abstract

Employee training is a critical factor in improving work performance, productivity, and competence within a company. At PT Vinix Seven Aurum, the implementation of employee training faces challenges related to the training methods and the clarity of training objectives. Despite the application of On The Job Training (OJT), including coaching, direct supervision, and apprenticeship, the training process remains informal, unstructured, and partially conducted online, which affects the consistency of guidance and the understanding of training materials. This study aims to analyze the implementation of internal and external training programs, evaluate employee participation, and assess the role of mentors in supporting effective learning. A descriptive qualitative approach was applied, with data collected through observation, interviews, discussion, analysis, and implementation of findings. The results indicate that while instructors and training materials are considered adequate, 25% of employees perceive that training targets are not clearly defined, and 20% consider online training methods less effective. Recommendations include structuring OJT methods according to job characteristics and employee experience, assigning mentors for consistent guidance, and defining measurable training objectives documented in training modules or syllabi. By applying these improvements, PT Vinix Seven Aurum can enhance employee technical skills, increase training effectiveness, and strengthen overall human resource competence to support organizational goals.
KEPUASAN PELANGGAN MEMEDIASI SERVICESCAPE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG Fanya Adela; Titiek Tjahja Andari; Tini Kartini
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10330

Abstract

In the service industry, company developments force professionals to stay abreast of the latest developments to compete. Customer happiness is a method that can be applied to maintain company survival by encouraging repurchase intentions. This research uses customer satisfaction at The Bucketlist Indonesia to test how price perceptions and servicescape influence repurchase intentions. Using a purposive sampling approach combined with a non-probability sampling strategy, the research sample consisted of 100 respondents. In this research, the analysis techniques used are quantitative, descriptive, and verification. Data analysis with the IBM SPPS Version 25.00 application utilizes path analysis and Sobel Test analysis. In conclusion, customer satisfaction can mediate servicescape and price perceptions on repurchase intention.
PENGARUH DEBT TO ASSET RATIO (DAR), RETURN ON ASSET (ROA), DAN SIZE TERHADAP NILAI PERUSAHAAN (PBV) (Studi Kasus Pada Perusahaan Sektor Industrials Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2022) Erny Amriani Asmin; Tini Kartini; Anggita Alvianingsih
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10541

Abstract

This research aims to determine the influence of Debt to Asset Ratio (DAR), Return on Assets (ROA), and size on company value (PBV), partially and simultaneously. Data processing in this research uses quantitative data analysis and uses SPSS 25 (Statistical Package for Social Science) software. The sample in this research is industrial sector companies listed on the Indonesia Stock Exchange, totaling 31 companies during the 2020-2022 period. The research results show that Debt to Asset Ratio (DAR), Return On Assets (ROA), and Size together or simultaneously influence company value (PBV). Debt to Asset Ratio (DAR) partially has a positive and significant effect on Company Value (PBV). Return on Assets (ROA) partially has a positive and significant effect on Company Value (PBV). Size has a negative and significant effect on Company Value (PBV). And the Return On Assets (ROA) variable is the dominant variable.
Penerapan Kompensasi Karyawan Makanan Ringan pada UMKM UD Mandiri Ifan Reza Rofiqi; Tini Kartini
Jurnal Intelek Insan Cendikia Vol. 3 No. 05 (2026): MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini mengetahui kesesuaian upah karyawan dengan UMR, dan bonus yang belum terstruktur. Penulis melakukan kegiatan observasi, wawancara, dan diskusi. Hasil penelitian menunjukkan bahwa upah masih belum sesuai UMR Kabupaten Sukabumi tahun 2025. Penulis merekomendasikan penyesuaian upah berbasis penerapan sistem bonus transparan agar dapat meningkatkan motivasi karyawan. Secara keseluruhan, perbaikan kompensasi mampu mendukung kinerja UMKM, agar dapat meningkatkan kompensasi.
Kinerja Usaha Berbasis Orientasi Kewirausahaan, Motivasi Usaha, Dan Komitmen Organisasi Pada UMKM Makanan Ringan Di Kecamatan Bogor Utara Tini Kartini; Luthfi Dwi Putranto; Endang Silaningsih
Jurnal Ekuilnomi Vol. 8 No. 2 (2026): Ekuilnomi Vol 8 (2), Mei 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gnebzc46

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa aspek utama, yaitu: (1) persepsi pelaku UMKM makanan ringan terhadap orientasi kewirausahaan, motivasi usaha, dan komitmen organisasi dalam kaitannya dengan kinerja usaha; (2) pengaruh orientasi kewirausahaan, motivasi usaha, dan komitmen organisasi secara simultan terhadap kinerja usaha UMKM makanan ringan; serta (3) pengaruh masing-masing variabel orientasi kewirausahaan, motivasi usaha, dan komitmen organisasi secara parsial terhadap kinerja usaha UMKM makanan ringan. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan metode analisis regresi linier berganda. Sampel penelitian terdiri atas 100 pelaku usaha yang dipilih menggunakan teknik probability sampling melalui prosedur simple random sampling. Pengumpulan data dilakukan melalui observasi, wawancara, serta penyebaran kuesioner kepada pelaku UMKM makanan ringan di Kecamatan Bogor Utara, Kota Bogor. Analisis data dilakukan dengan menggunakan skala Likert, yang selanjutnya dianalisis melalui regresi linier berganda, analisis korelasi berganda, koefisien determinasi, serta pengujian hipotesis menggunakan uji F dan uji t. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan, motivasi usaha, dan komitmen organisasi secara simultan maupun parsial berpengaruh positif dan signifikan terhadap kinerja usaha UMKM makanan ringan.  
Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.