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Aisyah Larasati
Universitas Negeri Malang
Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia

 1 
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK PAPA SULE (PUDING PANNA COTTA SUSU KEDELAI) DENGAN METODE IMPORTANCE-PERFORMANCE ANALYSIS Khaznahar, Vitmaya; Larasati, Aisyah; Issutarti, Issutarti
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.714 KB) | DOI: 10.21632/perwira.1.1.16-30

Abstract

This article aims to analyze the consumer preferences on Papa Sule (Puding Panna Cotta Susu Kedelai) as a new product in order to optimize the product competitiveness with Importance-Performance Analysis. This research is qualitative-descriptive research that use enclosed questionnaire for data collected method. The results of the Importance-Performance Analysis shows that the main priority for improved performance is texture pudding in the mouth (number 2) and the completeness of the information on the label of packaging (number 10). The indicators that should be maintained because consumer consider it was important on the Papa Sule are product’s taste (number 1), the product is easily swallowed up (number 3), the level of robustness of the product (number 4), the overall scent which is not unpleasant (number 6), and the suitability of the packaging with the product size (number 8). Indicator of vanilla aroma on product (number 5) and packaging not dewy (number 9) can be improved performance but wasn’t the main priority. The last indicator which is the color of the product (number 7) can be ignored by its performance because consumer thought it less important for decisions in buying Papa Sule.
Co-Authors Abdul Muid Abdul Muid Adithya Sudiarno Afridasari, Mayang Fikri Agus Rachmad Purnama Ahmad Murtaja Dzaky Ma’arij Amanda Eka Putri Aminnudin, Aminnudin Apif M. Hajji Apif Miptahul Hajji Azrul Abdul Rahman Azzahra, Prestika Dilla Benzfica Hanif Alfi Al Idrus Chen, Yuh-Wen Dewi Hardiningtyas Diva Odilia Shafitri Dwiastuti, Anik Effendi Bin Mohamad Eridani Budi Darmawan, Vertic Erwin Komara Mindarta Fathullah, Muhammad Fatimatuzzahro, Adelia Fauziah, Taznim Hajji, Apif M. Hanif, Benzfica Haque, Salma Ayu Hary Suswanto Heru Setiyo Cahyono Heru Suryanto Huang Yue Ihwan Hamdala Imam Alfianto Indra, Sofiandi Dwi Indrawan, Yogi Fradika Ishardita Pambudi Tama Issutarti Issutarti Issutarti Issutarti, Issutarti Jibril Maulana Khaznahar, Vitmaya khusnul khotimah Laili Hidayati Le, Trung Lucia Andriani Pranita Mahsuli, Taufiq Malta R, Viola Maren, Raretha Marsono Marsono Michael P. Lewis Michael P. Lewis Moekti, M. Rhessal Chandra Mohamad Yogi Hertanto Mohamad, Effendi Muhamad Muhajir Mu’id, Abdul Nikmatus Sholikha, Nikmatus Nugraha, Cahya Nurdiansyah Rudi Nurismalatri Nurismalatri Oktavia, Andiny Trie Prabawati, Lucky Pramudya, Henang Duta Puji Rahmawati Purnomo Hadi Susilo, Purnomo Hadi Putra, Ryan Syahriel Maulana Putranto, Akhsana Naufal Putro, Dilla Praditya Hutomo Retno Wulandari Rina Rifqie Mariana Rinawan, Rangga Bayu Rizqi Prayoga Editya Rosa Putri Pertiwi Sahal, Ahmad Salsabila, Titalia Trias Santoso, Gilang Aditya Setiyono Setiyono Siregar, Ivana Maretha Soufhwee Abdul Rahman Suci Qolbiah supawi pawenang Susanto, Yohana Ruth Wulan Natalia Syah, Yasifun Ardian Teruaki Ito Titi Mutiara Kiranawati Trias Salsabila, Titalia Tuwoso Vania, Nur Izza Vertic Eridani Vertic Eridani Budi Darmawan Widi Rimastuti Widowati, Tamara Rahma Yudistira, Febrina Dzuldah