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All Journal JURNAL PERSPEKTIF BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Perspektif Bisnis Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Kompetitif Bisnis Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Terekam Jejak (JTJ) CITAKARYA Jurnal Pengabdian Masyarakat
Suprihatin Ali
Universitas Lampung
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Fostering Sustainable Tourism in West Lampung: A Community Service Initiative Strengthening University–Local Government Collaboration Feni Rosalia; Yuni Ratnasari; Maulana Agung Pratama; Suprihatin Ali; Dadang Karya Bakti; Rahayu Sulistiowati
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.4736

Abstract

West Lampung Regency possesses substantial ecotourism, geotourism, and cultural-tourism assets, yet their development is constrained by damaged road accessibility, persistent illegal levies, a tourism workforce with limited entrepreneurial readiness, and inadequate budget and supporting facilities. This community service initiative aimed to strengthen collaboration between Universitas Lampung and the local government in advancing sustainable tourism, taking the IDR 70 billion Lake Ranau Lumbok Seminung Thematic Tourism Market as its empirical anchor. The activity was carried out through a Focus Group Discussion (FGD) involving public servants of the Office of Cooperatives, Small and Medium Enterprises, Industry and Trade (Koperindag) of West Lampung and a multidisciplinary team of Universitas Lampung lecturers, organised in three stages: pre-activity preparation, the discussion itself, and post-activity evaluation. Four thematic streams were examined: the role of local government, sociological dimensions, community and start-up empowerment, and digital marketing support. The findings show that the local government has actively supported sustainable tourism through the development of creative-economy partners, particularly micro, small, and medium enterprises (MSMEs), and through emerging institutional coordination. Nevertheless, funding limitations, uneven community awareness, and infrastructure gaps remain salient barriers. The initiative confirms that multi-actor collaboration among universities, government, the private sector, and the media is a prerequisite for translating tourism potential into inclusive and resilient local development. The study recommends institutionalising participatory governance, embedding carrying-capacity assessment, and scaling digital promotion to increase visitor arrivals while safeguarding ecological and cultural integrity.
Co-Authors Adistya, Diang Aldi Adianta Anisa Utami S. Christine Wulandari Dadang Karya Dadang Karya Bakti Dadang Karya Bakti Damayanti Damayanti Damayanti Damayanti Dedy Hermawan Desi Herawati Dewie Brima Atika Diah Ayu Apriliani Diang Adistya Dio Febrian Pratama Djausal, Gita Paramita Feni Rosalia Fenny Saptiani Firman Handika Ghia Subagja Gia Subagja Gunawan, Yessa Handika, Firman Hani Damayanti Aprilia Ida Vivi Pusvitha Iqbal Harori Ismawati, Titia Jenny Ayu Mutia Kade Putri Ardani Kussuyatmono Bagus Wadianto Mardiana, Dika Maulana Agung Pratama Mediya Destaia Meiliyana Munawaroh Nana Mulyana Ningtias, Fina Agus Suci Novriyanti, Rara Nugeraha, Prasetya Nugraha, Prasetya Pitojo Budiono Prasetya Nugeraha Prasetya Nugraha Puspitasari, Ranti Pusvitha, Ida Vivi Putri Amaliya Putri, Melfiani Rachmawati Lola Widisono Rahayu Sulistiowati Ranti Puspitasari Retno Yulita Salsabila, Jihan Aliya Septiana, Ega Citra Shanti Novia Subagja, Ghia Susana Indriyati Caturiani Teguh Endaryanto Toni Wijaya, Toni Tugiono, Tugiono Veina Legista Wafiyah, Kautsar Widisono, Rachmawati Lola Winda Septiani Witri Azzahro Yulita, Retno Yuni Ratnasari