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All Journal Scientiae Educatia: Jurnal Pendidikan Sains Jurnal Pedagogik Journal of Teaching and Learning Physics SAINTIFIK@ : Jurnal Pendidikan MIPA JPPPF (Jurnal Penelitian dan Pengembangan Pendidikan Fisika) Momentum: Physics Education Journal Jurnal Pendidikan Fisika dan Keilmuan (JPFK) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Luminous: Riset Ilmiah Pendidikan Fisika DIKSAINS : Jurnal Ilmiah Pendidikan Sains PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pendidikan Agama Islam Pusat Publikasi Ilmu Manajemen JIMEK
Masrifah, Masrifah
Universitas Khairun, Indonesia
Religion Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Persepsi Risiko terhadap Keputusan Pembelian Sunscreen Emina di Kalangan Remaja Utami Puji Lestari; Masrifah Masrifah; Dewi Sekar Arum
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6342

Abstract

This study aims to evaluate the impact of product quality and risk perception on consumer decisions in purchasing Emina brand sunscreen using a survey method on 100 product user respondents. The findings of the study indicate that product quality and risk perception contribute significantly to purchasing decision making. These findings underline the importance of product quality aspects in shaping consumer preferences, while revealing the unique role of risk perception that can actually drive purchasing interest when supported by adequate information. This study provides insight into the importance of product quality management and effective communication strategies in reducing consumer doubts to improve purchasing decisions for skincare products, especially Emina sunscreen.
Co-Authors A. Setiawan A. Suhandi Achmad Samsudin Agus Setiawan Aji Saputra Aminudin, Adam Hadiana Andy Hermawan Ardica Karunia Pradana Bayram Coştu Dewi Amiroh Dewi Amiroh Dewi Sekar Arum Didit Darmawan Ferdiana Ferdiana Hariani, Mila Haryanti Nengkeula Hera Novia Hijrasil Hijrasil Hilya Wildana Sofia Hutri Handayani Isra Indah Kristiani Siringo Ringo Jumria Dano Jafar Khoironi Fanana Akbar La Eki La Eki La Nade Lisna Lisna Mirda Prisma Wijayanto Mirza Elmy Safira Muhamad Yusup Muhammad Fikri Gunawan Nasrun Balulu Nasrun Balulu Natalia Ihe Niki Dian Permana P Nurjannah, Nurjannah Nurlaela Muhammad Nurul Hidayah P. Sinaga Palti Maretto Caesar Manalu Parlindungan Sinaga Parlindungan Sinaga Raden Mohamad Herdian Bhakti Rahayu Mardikaningsih Ridwan Jusuf Riris Idiawati Sumarni Sahjat, Sumarni Supriyatman, Supriyatman W. Setiawan Wahyuni Handayani Wawan Setiawan Yufi Nasrullah