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All Journal JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Jurnal Manajemen dan Bisnis Jayakarta Jurnal Manajemen Bisnis JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Majalah Ilmiah UPI YPTK Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ipteks Terapan : research of applied science and education Journal Of Science Education And Management Business Tsaqofah: Jurnal Penelitian Guru Indonesia Trending: Jurnal Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Bisinis Digital Journal of Media and Communication Journal of Business Economics and Management Global Leadership Organizational Research in Management Greenation International Journal of Economics and Accounting Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Della Asmaria Putri
Universitas Putra Indonesia YPTK Padang
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Pengaruh Overclaim Dan Persepsi Merek Terhadap Loyalitas Konsumen Gen Z Pada Iklan Skincare Di Shopee Dengan Kepuasan Konsumen Sebagai Variabel Intervening Victoria .; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5034

Abstract

This study aims to analyze the influence of overclaim and brand perception on Generation Z consumer loyalty toward skincare advertisements on Shopee, with customer satisfaction as an intervening variable. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents who had viewed skincare advertisements on Shopee and purchased skincare products through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that overclaim does not have a significant direct effect on consumer loyalty, whereas brand perception has a positive and significant effect on consumer loyalty. In addition, overclaim has a negative and significant effect on customer satisfaction, while brand perception has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on consumer loyalty and is able to mediate the influence of overclaim and brand perception on consumer loyalty. These findings indicate that customer satisfaction plays an important role in building Generation Z consumer loyalty toward skincare products advertised on Shopee. This study is expected to provide theoretical contributions to consumer behavior research and practical implications for business practitioners in designing more effective advertising and brand management strategies on the Shopee platform.
Analisis Pengaruh Pemasaran, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Konsumen Mini Market CS Mart Pariaman) Taqi Septian Suratman; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1699

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Pemasaran, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan baik secara langsung maupun tidak langsung melalui Kepuasan Pelanggan sebagai variabel intervening pada konsumen Mini Market CS Mart Pariaman. Penelitian kuantitatif ini menggunakan metode eksplanatori dengan populasi seluruh konsumen CS Mart Pariaman. Sampel penelitian berjumlah 100 responden yang ditentukan melalui teknik purposive sampling. Metode pengumpulan data dilakukan menggunakan kuesioner terstruktur ber-skala Likert. Analisis data diolah menggunakan teknik Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil pengujian menunjukkan bahwa Pemasaran dan Harga berpengaruh positif dan signifikan secara langsung terhadap Kepuasan Pelanggan maupun Loyalitas Pelanggan. Sebaliknya, Kualitas Produk berpengaruh positif terhadap Kepuasan Pelanggan namun tidak berpengaruh signifikan secara langsung terhadap Loyalitas Pelanggan. Selanjutnya, Kepuasan Pelanggan terbukti memediasi secara signifikan pengaruh Pemasaran dan Harga terhadap Loyalitas Pelanggan, namun tidak memediasi pengaruh Kualitas Produk terhadap Loyalitas Pelanggan. Implikasi praktis menekankan pentingnya penguatan strategi promosi interaktif dan penyesuaian harga bersaing untuk mempertahankan basis pelanggan loyal.
Kualitas Produk, Harga, Terhadap Keputusan Pembelian melalui Kepuasan Pelanggan pada Heritage Fragrances Gymnastiar Mustaqiim; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research was conducted to understand how product quality and price influence the purchasing decisions of Heritage Fragrances customers, with customer satisfaction as an intervening variable. The study employed a quantitative approach using a survey method. A total of 100 Heritage Fragrances customers were selected as respondents through purposive sampling. The data were then analyzed using SmartPLS 4 software. The results of the analysis indicate that product quality has a significant and positive effect on customer satisfaction (β = 0.746; p < 0.001) and on purchasing decisions (β = 0.279; p = 0.005). Price was also found to have a significant and positive effect on customer satisfaction (β = 0.502; p < 0.001) as well as on purchasing decisions (β = 0.258; p = 0.001). In addition, customer satisfaction has a significant and positive effect on purchasing decisions (β = 0.502; p < 0.001). This study also found that customer satisfaction is able to mediate the relationship between product quality and purchasing decisions, as well as between price and purchasing decisions. Overall, the findings of this study demonstrate that improving product quality and setting prices that match customer expectations can increase customer satisfaction, which in turn encourages customers to make purchasing decisions at Heritage Fragrances.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Purchase Intention Sebagai Variabel Intervening Produk Skintific Pada Marketplace Shopee Di Masyarakat Kota Padang Nurul Arda; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5033

Abstract

This study aims to determine and analyze the effect of price and product quality on purchasing decisions through purchase intention as an intervening variable for Skintific products on the Shopee Marketplace among consumers in Padang City. Purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City have not been fully optimized, as reflected by consumers' consideration of price suitability and product quality before making a purchase. In addition, consumers' purchase intention has not been fully established, which consequently affects their purchasing decisions for Skintific products. This study employed a quantitative research method using the Structural Equation Modeling approach analyzed with SmartPLS 3.0 software. The population of this study consisted of consumers in Padang City who had purchased and used Skintific products through the Shopee Marketplace. A total of 100 respondents were selected as the sample using a non-probability sampling technique with a purposive sampling method. The results indicate that price has a significant effect on purchase intention, product quality has a significant effect on purchase intention, price has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, purchase intention has a significant effect on purchasing decisions, and purchase intention is able to mediate the effect of price and product quality on purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Café Mie Pedas Marapi, Lubuk Basung, Kabupaten Agam Arif Annaufal Azri; Yulasmi Yulasmi; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research to determine the extent of the influence of product quality and brand image on purchasing decisions, with consumer satisfaction acting as an intervening variable, at Café Mie Pedas Marapi in Lubuk Basung, Agam Regency. Data collection was conducted through surveys and the distribution of questionnaires, involving an unknown population and a sample of 100 respondents. The analysis was performed using SmartPLS V.4.1.1.8 with the Structural Equation Modeling (SEM) method. The results indicate a positive impact of product quality on consumer satisfaction and on purchasing decisions; a significant positive impact of consumer satisfaction on purchasing decisions; a significant positive impact of brand image on consumer satisfaction; a non-significant impact of brand image on purchasing decisions; and significant positive impacts of product quality and brand image on purchasing decisions, mediated by consumer satisfaction.
Pengaruh Influencer dan Kualitas Konten terhadap Keputusan Pembelian Smartphone Infinix Melalui Kredibilitas Influencer Fajral Rizka Ramadhan; Emil Salim; Della Asmaria Putri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2674

Abstract

This study aims to understand the influence of influencers and content quality on the purchasing decisions for Infinix smartphones among Management students (Class of 23) at Universitas Putra Indonesia YPTK Padang, with influencer credibility serving as an intervening variable. A questionnaire served as the primary instrument for data collection, and the study employed Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. A sample of 87 respondents was selected using purposive sampling based on established criteria. The analysis results indicate that influencers have a significant positive effect on influencer credibility. Influencer credibility is also positively and significantly influenced by content quality. Furthermore, the study found that purchasing decisions are positively and significantly influenced by both influencers and content quality. Purchasing decisions are also positively and significantly affected by influencer credibility. Moreover, the impact of influencers on purchasing decisions is significantly mediated by influencer credibility. Conversely, the impact of content quality on purchasing decisions is not mediated by influencer credibility, and statistical test results indicate that this mediating relationship is not significant.
Pengaruh Pengalaman Pelanggan dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Citra Merek sebagai Pemediasi pada Pelanggan di Toko MM.Rabil Ridhella Bukhari; Della Asmaria Putri
TSAQOFAH Vol 6 No 3 (2026): TSAQOFAH: Jurnal Penelitian Guru Indonesia
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.9290

Abstract

Customer loyalty is an important indicator of retail business sustainability, which is influenced by various factors, including customer experience, service quality, and brand image. This study aims to analyze the effect of customer experience and service quality on customer loyalty, with brand image as a mediating variable among customers of MM. Rabil Store. The research data were obtained through questionnaires distributed to 72 respondents and were then analyzed using the partial test (t-test). The results showed that brand image did not have a significant effect on customer loyalty. In contrast, service quality had a significant effect on brand image, but did not have a significant direct effect on customer loyalty. Customer experience was proven to have a significant effect on brand image and customer loyalty. In addition, brand image was not able to mediate the effect of either service quality or customer experience on customer loyalty. These findings indicate that customer loyalty at MM. Rabil Store is more directly influenced by customer experience, while service quality contributes more to the formation of brand image. Thus, this study emphasizes the importance of strengthening customer experience as the main strategy for increasing customer loyalty.
Determinants of User Satisfaction with the Padang Mobile Super App: The Mediating Role of Trust and the Moderating Role of Intention to Use Elfiswandi Elfiswandi; Ramdani Bayu Putra; Chintya Ones Charli; Omia Crefioza; Ai Elis Karlinda; Della Asmaria Putri; Azhari Rahmat
Greenation International Journal of Economics and Accounting Vol. 4 No. 4 (2026): Greenation International Journal of Economics and Accounting (September - Octob
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i4.1109

Abstract

This study empirically investigates the determinants of user satisfaction with Padang Mobile, a government-developed super app deployed by the Padang City Government, West Sumatra, Indonesia. Drawing upon the Technology Acceptance Model (TAM) and the Information Systems Success Model, an integrated conceptual framework was developed incorporating Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) as primary antecedents, Trust as a mediating variable, and Intention to Use as a moderating variable. Data were collected from 1,111 productive-age residents across all 11 kecamatan of Kota Padang through purposive sampling with proportional distribution, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. Results confirm that PEOU is the dominant predictor of Trust (β = 0.716), while both PU and Trust exert significant positive effects on User Satisfaction. Notably, PEOU's effect on satisfaction operates exclusively through Trust as a full mediator, whereas PU's effect is partially mediated by Trust. Intention to Use significantly moderates the Trust–Satisfaction relationship, marginally attenuating rather than amplifying it, suggesting that highly motivated users impose elevated expectations that trust alone cannot fully satisfy. These findings extend TAM and IS Success Model theorization in the e-government super app context and offer evidence-based recommendations for enhancing citizen adoption and satisfaction with government digital platforms in developing economies.
Pengaruh Online Customer Review Dan Kualitas Layanan Terhadap Keputusan Pembelian Dalam Aplikasi Shopee Dengan Consumer Trust Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Universitas Putra Indonesia “YPTK” Padang) Fitri Rusandi; Vicky Brama Kumbara; Della Asmaria Putri
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar Pengaruh Online Customer Review dan Kualitas Layanan terhadap Keputusan Pembelian dalam Aplikasi Shopee dengan Consumer Trust sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Universitas Putra Indonesia “YPTK” Padang). Metode pengumpulan data melalui pengedarkan kuisioner dengan sampel 100 responden. Metode analisis yang digunakan adalah SPSS v.26. Hasil penelitian yang didapatkan dimana terdapat pengaruh positif yang signifikan Online Customer Review dan Kualitas Layanan terhadap Consumer Trust. Adanya pengaruh positif yang signifikan Online Customer Review terhadap Keputusan Pembelian. Adanya pengaruh positif yang signifikan Kualitas Layanan terhadap Keputusan Pembelian. Adanya pengaruh positif yang signifikan Online Customer Review terhadap Keputusan Pembelian melalui Consumer Trust. Adanya pengaruh positif yang signifikan Kualitas Layanan terhadap Keputusan Pembelian melalui Consumer Trust.
Co-Authors Aditya Rivaldo Rais Afuan, Muhammad Agachi, Regan Tisa agrita, tri wera Ai Elis Karlinda Allya Sandova Andika Yose, Fuad Arif Annaufal Azri Azhari Rahmat Azizah Hidmi Shafitri Azizi, Putri Charli, Chintya Ones Deris Herdiansyah Desi Permata Sari Dharma, Robby Dodi Suryadi Elfiswandi, Elfiswandi Emil Salim Emil Salim Emil salim Emil Salim Emil Salim Emil Salimi Erli Azzahra Putri Fajral Rizka Ramadhan Febi agustina Fitri Rusandi Fitri Yeni, Fitri Gusti Mayang Gymnastiar Mustaqiim Haris Arsyad Icha Okta Lina Sari Idris Saputra Irfandi Saputra Jelita Saputri M. Aprizal Mardhatila Fitri Sopali Mayang, Gusti Muhammad Agung Zamzam Muhammad Dzaki Gumay Muhammad Fadhil Fadhlullah Muhammad Ridwan Mutiara Muliani Naufal Rahman Nia Nadilla Nofriandi Putra Nur Halimah Nur Halimah Nurul Arda Olandari Mulyadi Omia Crefioza Pondrinal, Muhammad Putra, Ramdani Bayu Putri Aprilliany Putri Yuse, Aisyah Willliya Rahman, Naufal Ramdani Bayu Putra Regan Tisa Agachi Reza Algeri Ridhella Bukhari Ronni Andri Wijaya Rusandi, Fitri Saputra, Idris Saputri, Jelita Shelbyna Revania Ramda Saragih Siskia J Adelia Taqi Septian Suratman Uci Ramadani Vicky Brama Kumbara Victoria . Vivi Yosefri Yanti Vivi Yosefri Yanti Vivky Brama Kumbara Yanti, Vivi Yosefri Yasmin Eliza Yolanda JN Yosi Puspita Sari Yulasmi