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Della Asmaria Putri
Universitas Putra Indonesia YPTK Padang
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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Minat Beli Pada Kanopi Cafe Dharmasraya Icha Okta Lina Sari; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5024

Abstract

This study aims to determine the extent of the influence of product quality and service quality on purchasing decisions, mediated by purchase intention, at Kanopi Cafe Dharmasraya. The method employed was Structural Equation Modeling (SEM) using Partial Least Squares (PLS), with data collected via questionnaires distributed to 76 respondents. The research findings indicate the following: There is no significant influence of product quality on purchase intention at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchase intention at Kanopi Cafe Dharmasraya. There is a significant influence of product quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is a significant influence of purchase intention on purchasing decisions at Kanopi Cafe Dharmasraya. Purchase intention does not mediate the relationship between product quality and purchasing decisions. Purchase intention does not mediate the relationship between service quality and purchasing decisions.
Pengaruh Overclaim Dan Persepsi Merek Terhadap Loyalitas Konsumen Gen Z Pada Iklan Skincare Di Shopee Dengan Kepuasan Konsumen Sebagai Variabel Intervening Victoria .; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5034

Abstract

This study aims to analyze the influence of overclaim and brand perception on Generation Z consumer loyalty toward skincare advertisements on Shopee, with customer satisfaction as an intervening variable. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents who had viewed skincare advertisements on Shopee and purchased skincare products through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that overclaim does not have a significant direct effect on consumer loyalty, whereas brand perception has a positive and significant effect on consumer loyalty. In addition, overclaim has a negative and significant effect on customer satisfaction, while brand perception has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on consumer loyalty and is able to mediate the influence of overclaim and brand perception on consumer loyalty. These findings indicate that customer satisfaction plays an important role in building Generation Z consumer loyalty toward skincare products advertised on Shopee. This study is expected to provide theoretical contributions to consumer behavior research and practical implications for business practitioners in designing more effective advertising and brand management strategies on the Shopee platform.
Analisis Pengaruh Pemasaran, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Konsumen Mini Market CS Mart Pariaman) Taqi Septian Suratman; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1699

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Pemasaran, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan baik secara langsung maupun tidak langsung melalui Kepuasan Pelanggan sebagai variabel intervening pada konsumen Mini Market CS Mart Pariaman. Penelitian kuantitatif ini menggunakan metode eksplanatori dengan populasi seluruh konsumen CS Mart Pariaman. Sampel penelitian berjumlah 100 responden yang ditentukan melalui teknik purposive sampling. Metode pengumpulan data dilakukan menggunakan kuesioner terstruktur ber-skala Likert. Analisis data diolah menggunakan teknik Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil pengujian menunjukkan bahwa Pemasaran dan Harga berpengaruh positif dan signifikan secara langsung terhadap Kepuasan Pelanggan maupun Loyalitas Pelanggan. Sebaliknya, Kualitas Produk berpengaruh positif terhadap Kepuasan Pelanggan namun tidak berpengaruh signifikan secara langsung terhadap Loyalitas Pelanggan. Selanjutnya, Kepuasan Pelanggan terbukti memediasi secara signifikan pengaruh Pemasaran dan Harga terhadap Loyalitas Pelanggan, namun tidak memediasi pengaruh Kualitas Produk terhadap Loyalitas Pelanggan. Implikasi praktis menekankan pentingnya penguatan strategi promosi interaktif dan penyesuaian harga bersaing untuk mempertahankan basis pelanggan loyal.
Kualitas Produk, Harga, Terhadap Keputusan Pembelian melalui Kepuasan Pelanggan pada Heritage Fragrances Gymnastiar Mustaqiim; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to understand how product quality and price influence the purchasing decisions of Heritage Fragrances customers, with customer satisfaction as an intervening variable. The study employed a quantitative approach using a survey method. A total of 100 Heritage Fragrances customers were selected as respondents through purposive sampling. The data were then analyzed using SmartPLS 4 software. The results of the analysis indicate that product quality has a significant and positive effect on customer satisfaction (β = 0.746; p < 0.001) and on purchasing decisions (β = 0.279; p = 0.005). Price was also found to have a significant and positive effect on customer satisfaction (β = 0.502; p < 0.001) as well as on purchasing decisions (β = 0.258; p = 0.001). In addition, customer satisfaction has a significant and positive effect on purchasing decisions (β = 0.502; p < 0.001). This study also found that customer satisfaction is able to mediate the relationship between product quality and purchasing decisions, as well as between price and purchasing decisions. Overall, the findings of this study demonstrate that improving product quality and setting prices that match customer expectations can increase customer satisfaction, which in turn encourages customers to make purchasing decisions at Heritage Fragrances.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Purchase Intention Sebagai Variabel Intervening Produk Skintific Pada Marketplace Shopee Di Masyarakat Kota Padang Nurul Arda; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5033

Abstract

This study aims to determine and analyze the effect of price and product quality on purchasing decisions through purchase intention as an intervening variable for Skintific products on the Shopee Marketplace among consumers in Padang City. Purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City have not been fully optimized, as reflected by consumers' consideration of price suitability and product quality before making a purchase. In addition, consumers' purchase intention has not been fully established, which consequently affects their purchasing decisions for Skintific products. This study employed a quantitative research method using the Structural Equation Modeling approach analyzed with SmartPLS 3.0 software. The population of this study consisted of consumers in Padang City who had purchased and used Skintific products through the Shopee Marketplace. A total of 100 respondents were selected as the sample using a non-probability sampling technique with a purposive sampling method. The results indicate that price has a significant effect on purchase intention, product quality has a significant effect on purchase intention, price has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, purchase intention has a significant effect on purchasing decisions, and purchase intention is able to mediate the effect of price and product quality on purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Café Mie Pedas Marapi, Lubuk Basung, Kabupaten Agam Arif Annaufal Azri; Yulasmi Yulasmi; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research to determine the extent of the influence of product quality and brand image on purchasing decisions, with consumer satisfaction acting as an intervening variable, at Café Mie Pedas Marapi in Lubuk Basung, Agam Regency. Data collection was conducted through surveys and the distribution of questionnaires, involving an unknown population and a sample of 100 respondents. The analysis was performed using SmartPLS V.4.1.1.8 with the Structural Equation Modeling (SEM) method. The results indicate a positive impact of product quality on consumer satisfaction and on purchasing decisions; a significant positive impact of consumer satisfaction on purchasing decisions; a significant positive impact of brand image on consumer satisfaction; a non-significant impact of brand image on purchasing decisions; and significant positive impacts of product quality and brand image on purchasing decisions, mediated by consumer satisfaction.
Co-Authors Aditya Rivaldo Rais Afuan, Muhammad Agachi, Regan Tisa Allya Sandova Andika Yose, Fuad Arif Annaufal Azri Azizah Hidmi Shafitri Azizi, Putri Bukhari, Ridhella Deris Herdiansyah Desi Permata Sari Dharma, Robby Dodi Suryadi Emil Salim Emil Salim Emil Salim Emil Salim Emil salim Emil Salimi Erli Azzahra Putri Febi agustina Fitri Yeni, Fitri Gusti Mayang Gymnastiar Mustaqiim Haris Arsyad Icha Okta Lina Sari Idris Saputra Irfandi Saputra Jelita Saputri M. Aprizal Mardhatila Fitri Sopali Mayang, Gusti Muhammad Agung Zamzam Muhammad Dzaki Gumay Muhammad Fadhil Fadhlullah Muhammad Ridwan Mutiara Muliani Naufal Rahman Nia Nadilla Nofriandi Putra Nur Halimah Nur Halimah Nurul Arda Olandari Mulyadi Pondrinal, Muhammad Putra, Ramdani Bayu Putri Aprilliany Putri Yuse, Aisyah Willliya Rahman, Naufal Regan Tisa Agachi Reza Algeri Ronni Andri Wijaya Rusandi, Fitri Saputra, Idris Saputri, Jelita Shelbyna Revania Ramda Saragih Siskia J Adelia Taqi Septian Suratman Tri Wera Agrita Uci Ramadani Vicky Brama Kumbara Victoria . Vivi Yosefri Yanti Vivi Yosefri Yanti Vivky Brama Kumbara Yanti, Vivi Yosefri Yasmin Eliza Yolanda JN Yosi Puspita Sari Yulasmi