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All Journal Jurnal Manajemen Bisnis JBMR: Journal of Business and Management Review Majalah Ilmiah UPI YPTK Jurnal Ipteks Terapan : research of applied science and education Journal Of Science Education And Management Business Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Journal of Media and Communication Journal of Business Economics and Management Global Leadership Organizational Research in Management Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Della Asmaria Putri
Universitas Putra Indonesia YPTK Padang
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Pengaruh Motivasi Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Melalui Disiplin Kerja sebagai Variabel Intervening pada PT Tinaru Shelbyna Revania Ramda Saragih; Selvi Yona Sari; Della Asmaria Putri
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.3961

Abstract

This research aims to analyze the effect of work motivation and job satisfaction on employee performance, with work discipline as an intervening variable at PT Tinaru. Work motivation and job satisfaction are key factors that determine the effectiveness and productivity of the workforce in an organization. This research employs a quantitative method with a survey approach, where data is collected through questionnaires distributed to employees of PT Tinaru. The data analysis technique used is multiple linear regression with a mediation test to examine the role of work discipline in the relationship between motivation and job satisfaction on employee performance. The results of the study indicate that work motivation and job satisfaction have a positive and significant effect on employee performance, both directly and through work discipline. Work discipline is proven to be an intervening variable that strengthens the relationship between work motivation and job satisfaction on employee performance. Therefore, the company is advised to enhance the factors that support work motivation and job satisfaction, as well as enforce work discipline to optimize employee productivity.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian iPhone Melalui Minat Beli Pada Mahasiswa di Kota Padang Muhammad Agung Zamzam; Vicky Brama Kumbara; Della Asmaria Putri
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2713

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions through purchase intention as an intervening variable. The independent variables in this study are product quality and brand image, while the dependent variable is purchasing decision. There were 100 respondents as the research sample. Data were obtained from iPhone users among students in Padang City, with data analysis using SmartPLS 4.0. The results of this study indicate that product quality has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase decisions, brand image has a positive but insignificant effect on purchase decisions, purchase intention has a positive and significant effect on purchase decisions, product quality has a positive and significant effect on iPhone purchase decisions through purchase intention as an intervening variable, and brand image has a positive but insignificant effect on iPhone purchase decisions through purchase intention as an intervening variable
Pengaruh Inovasi Produk dan Kualitas Layanan terhadap Keputusan Pembelian Mie Pedas dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Mie Pedas Maut di Kabupaten 50 Kota Muhammad Dzaki Gumay; Emil Salim; Della Asmaria Putri
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w8kf0367

Abstract

Penelitian ini mengevaluasi pengaruh inovasi produk dan kualitas layanan terhadap keputusan pembelian dengan kepuasan pelanggan sebagai variabel intervening pada UMKM Mie Pedas Maut di Kabupaten Lima Puluh Kota. Pendekatan kuantitatif diterapkan dalam studi ini dengan melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data primer dilakukan melalui kuesioner berskala Likert, yang selanjutnya dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil pengujian membuktikan bahwa inovasi produk dan kualitas layanan secara langsung berimplikasi positif dan signifikan terhadap kepuasan pelanggan maupun keputusan pembelian. Lebih lanjut, kepuasan pelanggan terbukti secara signifikan berperan sebagai variabel mediasi yang menjembatani pengaruh inovasi produk dan kualitas layanan terhadap keputusan bertransaksi. Nilai koefisien determinasi (R2) menunjukkan bahwa model yang dibangun mampu menjelaskan variabilitas kepuasan pelanggan sebesar 45,5% dan keputusan pembelian sebesar 69,1%. Temuan ini menegaskan pentingnya kontinuitas inovasi dan optimasi kualitas pelayanan dalam meningkatkan kepuasan serta mendorong keputusan pembelian konsumen.
Analisis Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening PT. Panasonic Padang Muhammad Fadhil Fadhlullah; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the extent to which Product Quality and Service Quality influence Customer Loyalty, with Customer Satisfaction serving as an intervening variable at PT Panasonic Padang. Data collection was conducted via a survey involving the distribution of questionnaires to 99 respondents. The analysis employed path analysis using the Partial Least Squares (PLS) approach via the SmartPLS software. Partial test results indicate a significant influence of Product Quality on Customer Satisfaction, whereas Service Quality does not have a significant influence on Customer Satisfaction. Furthermore, both Product Quality and Service Quality were found to have a significant influence on Customer Loyalty. Additionally, Customer Satisfaction significantly influences Customer Loyalty. Results regarding indirect effects show that Customer Satisfaction mediates the influence of Product Quality on Customer Loyalty, while the influence of Service Quality on Customer Loyalty via Customer Satisfaction was found to be insignificant (i.e., Customer Satisfaction does not mediate the influence of Service Quality on Customer Loyalty).
Pengaruh Diskon Flash Sale Dan Gratis Ongkir Terhadap Impulse Buying Melalui Media Sosial Tiktok Pada Mahasiswa Manajemen Upi ”Yptk” Padang Angkatan 2022 Putri Aprilliany; Emil Salimi; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of flash sale discounts and free shipping promotions on impulse buying through TikTok social media among Management students of UPI "YPTK" Padang, Class of 2022. The rapid growth of social media, particularly TikTok, has transformed consumer purchasing behavior by providing various promotional features that encourage spontaneous buying decisions. This research employs a quantitative approach using a survey method. The population consists of Management students of UPI "YPTK" Padang, Class of 2022, while the sample is selected using purposive sampling. Data are collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The independent variables are flash sale discounts and free shipping, the intervening variable is TikTok social media, and the dependent variable is impulse buying. The findings are expected to explain the direct and indirect effects of flash sale discounts and free shipping on impulse buying through TikTok social media. This study is expected to provide useful insights for digital marketers in developing effective promotional strategies and serve as a reference for future researchers.
Analisis Pengaruh Pemasaran, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Konsumen Mini Market CS Mart Pariaman) Taqi Septian Suratman; Emil Salim; Della Asmaria Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1699

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Pemasaran, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan baik secara langsung maupun tidak langsung melalui Kepuasan Pelanggan sebagai variabel intervening pada konsumen Mini Market CS Mart Pariaman. Penelitian kuantitatif ini menggunakan metode eksplanatori dengan populasi seluruh konsumen CS Mart Pariaman. Sampel penelitian berjumlah 100 responden yang ditentukan melalui teknik purposive sampling. Metode pengumpulan data dilakukan menggunakan kuesioner terstruktur ber-skala Likert. Analisis data diolah menggunakan teknik Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS. Hasil pengujian menunjukkan bahwa Pemasaran dan Harga berpengaruh positif dan signifikan secara langsung terhadap Kepuasan Pelanggan maupun Loyalitas Pelanggan. Sebaliknya, Kualitas Produk berpengaruh positif terhadap Kepuasan Pelanggan namun tidak berpengaruh signifikan secara langsung terhadap Loyalitas Pelanggan. Selanjutnya, Kepuasan Pelanggan terbukti memediasi secara signifikan pengaruh Pemasaran dan Harga terhadap Loyalitas Pelanggan, namun tidak memediasi pengaruh Kualitas Produk terhadap Loyalitas Pelanggan. Implikasi praktis menekankan pentingnya penguatan strategi promosi interaktif dan penyesuaian harga bersaing untuk mempertahankan basis pelanggan loyal.
Co-Authors Azizah Hidmi Shafitri Azizi, Putri Deris Herdiansyah Desi Permata Sari Dharma, Robby Emil Salim Emil Salimi Mardhatila Fitri Sopali Muhammad Agung Zamzam Muhammad Dzaki Gumay Muhammad Fadhil Fadhlullah Olandari Mulyadi Putra, Ramdani Bayu Putri Aprilliany Putri Yuse, Aisyah Willliya Shelbyna Revania Ramda Saragih Siskia J Adelia Taqi Septian Suratman Vicky Brama Kumbara Vivky Brama Kumbara Yasmin Eliza Yosi Puspita Sari Yulasmi