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All Journal Pembaharuan Hukum JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Mandiri CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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THE INFLUENCE OF CONVENIENCE AND PRICE ON REPURCHASE INTEREST AT RAMAYANA TEBING TINGGI SUPERMARKET Alif Tromi Gulo; Angga Fitra Hadi; Markahasa Timbul; Imelda Mardayanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3496

Abstract

This study aims to determine the Effect of Convenience and Price on Repurchase Interest at the Ramayana Tebing Tinggi Supermarket. The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely the T test and F test. The results of the study indicate that Convenience Affects Repurchase Interest at the Ramayana Tebing Tinggi Supermarket, Price Does Not Affect Repurchase Interest at the Ramayana Tebing Tinggi Supermarket, Convenience and Price Influence Simultaneously on Repurchase Interest at the Ramayana Tebing Tinggi Supermarket.
ANALYSIS OF FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN WAPRES COFFEE Febrian Reinaldy Siahaan; Junfrian Hangoluan Lumban gaol; Eka Mayastika Sinaga; Imelda Mardayanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20557751

Abstract

This study aims to analyze the factors that influence customer loyalty at Wapres Coffee, focusing on Generation Z customers. The factors studied include product quality, service quality, price, and cafe atmosphere. This study uses a quantitative approach with a survey method. The research sample consisted of 100 respondents selected using a purposive sampling technique, with the criteria of having made at least two purchases and being among Generation Z. Data collection was carried out through a structured questionnaire with a 5-point Likert scale. Data analysis used Structural Equation Modeling based on Partial Least Square (PLS) with the help of SmartPLS 3.0. The results showed that product quality (t = 2.429; p = 0.015) and cafe atmosphere (t = 2.108; p = 0.036) had a positive and significant effect on customer loyalty. Conversely, service quality (t = 0.996; p = 0.320) and price (t = 1.226; p = 0.221) were not proven to have a significant effect on customer loyalty. Product quality is the most dominant factor in shaping customer loyalty, with a path coefficient of 0.351. An R-squared value of 0.727 indicates that the four independent variables can explain 72.7% of the variation in customer loyalty. This study confirms that consistent product quality and a comfortable cafe atmosphere are key to building and maintaining Generation Z customer loyalty at Wapres Coffee.
Co-Authors Alfina Yusra Alif Tromi Gulo Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Dedi Koko Herianto Deva Afandi Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Eka Mayastika Sinaga Enri Hotmaida Rumapea Erika Riski Henri Ermayori Lumban Raja Fatimah Dinda Khairani Febrian Reinaldy Siahaan Fitrianingsih, Fitrianingsih Gunawan, Didik Hadi Purwanto Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hermanto Hutagalung Hulu, Fonaha Huswatun Fatimah Ibnu Hadi Indriani Nainggolan Ingan Malem Tarigan Irham Lubis Ismail Ismail Ivana Supi Al Amudi Junfrian Hangoluan Lumban gaol Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Mangasi Sinurat Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Purba, Rakhmawati Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rahmad Mugi Pramana Rapat Piter Sony Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rifka Tamara Hutabarat Rizka Dina Aditya Rusmewahni Rusmewahni Rusmewahni Sarwoto Sarwoto Sarwoto SARWOTO SARWOTO Savira Salsabillah Sri Devi Hariani Suriani Suriani Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Willy Cahyadi Willy Cahyadi Yenni Arfah Yenni Arfah