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Broadcasting Strategy Implementation of Malire Ki Sunda Program as Media Preserving Sundanese Culture at SMTV Sumedang Local Television Station Putri, Shinta Hartini; Pratami, Tiarani Vidia; Sugiarta, Nugraha
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.563

Abstract

Malire Ki Sunda is a mandatory program of SMTV Sumedang to provide information about the noble values of the Sundanese Society, and arts that are closely related to Sundanese Culture. The speakers presented were Artists and Cultural Practitioners. The purpose of this study is to determine the broadcasting strategy implementation of Malire Ki Sunda Program as media preserving Sundanese culture at SMTV Sumedang local television station.  This research uses the theory of Program Broadcasting Strategy from Peter K. Pringle.  The approach used is qualitative with a case study method.  Data were obtained from the results of interviews and observations.  Data processing and analyzing techniques use Miles and Huberman data analysis model.  The results obtained from this study are: First, planning to discuss the determination of themes, concepts, and production funds, the second is production stages which include pre-production, productions, and post-production activities, the third is evaluation and supervision programs by program directors and hosts, and the fourth program is executions to determine the broadcast time and promotion of the program. The main factor behind SMTV Sumedang use of this broadcasting strategy is globalization, SMTV Sumedang is a local television that has a cultural preservation program, namely Malire Ki Sunda, Regional Regulation No. 1 of 2020 concerning Sumedang Puseur Sundanese Culture, and the youth do not comprehend about Sundanese culture.
Self-Presentation of Mistresses (Erving Goffman's Dramaturgy Study of Mistresses “Ani-Ani” in Bandung) Lestari, Anggita; Maulana, Muhammad Dandi; Adi, Achwan Noorlistyo; Putri, Shinta Hartini; Hanafi, Hanafi; Reza, Faisal
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.564

Abstract

Self-presentation is an effort made by an individual to build a certain impression according to their profession in front of others, including what is done by a mistress (Ani-ani). This study aims to determine the self-presentation of Ani-ani in Bandung according to Erving Goffman's dramaturgy study. This research focuses on the front stage and backstage of the Ani-anis. This research used a qualitative approach with dramaturgy studies. The object of the research is the Ani-anis in Bandung. The selection of informants used a purposive sampling technique where the informants were two Ani-anis in Bandung. The data collection techniques used were in-depth interviews, observations, documentation, and literature studies. The results show that the front stage appearance of the Ani-anis was filled by their behavior when they were with their loyal customers during their quality time. Like Mawar, she used good Indonesian with a gentle, mature, reserved demeanor on the front stage. Meanwhile, Melati used exaggerated Indonesian with a spoiled, seductive, and expressive demeanor. Meanwhile, in the backstage, they displayed their full figure in their daily life, which is completely different from what they showed when they were with their clients. Like Mawar, she often used Sundanese, is lively, religious, and responsible for her family. While Melati was quiet, she used good Indonesian and became a wife who obeyed her husband. This study concludes that every Ani-ani presents themselves in their performances in the front or backstage.
Model Konvergensi Media sebagai Evolusi pada Penyiaran Radio Berita dalam Rangka Kebertahanan Radio PRFM 107,5 News Channel Putri, Shinta Hartini; Lestari, Anggita; Lathifah, Nisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 3 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i3.5107

Abstract

 Radio PRFM 107,5 News Channel sebagai radio berita telah melakukan upaya konvergensi media ditandai dengan penyebaran informasi dan berita melalui akun media sosial, aplikasi pada ponsel pintar, serta live streaming di website resminya. Hal ini memberi jangkauan khalayak yang lebih luas sehingga disebut sebagai radio berita yang adaptif dan juga informatif sejak awal tahun 2021, Radio PRFM 107.5 News Channel meraih prestasi sebagai radio berita yang informatif dan solutif nomor 1 di Bandung. Rumusan penelitian ini adalah bagaimana penerapan model konvergensi media dalam rangka kebertahanan Radio PRFM 107,5 News Channel sebagai radio berita di tengah persaingan industri penyiaran era digital di Kota Bandung dengan melihat level teknologi, industri media, organisasi dan manajemen, serta konsumen serta mengetahui alasan penggunaan konvergensi media. Dalam mencapai tujuan tersebut penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data primer melalui observasi, wawancara dan focus group discussion (FGD), sedangkan data sekunder menggunakan studi literatur buku, jurnal, dan sumber internet. Analisa data yang digunakan dengan model Miles dan Huberman dan triangulasi untuk teknik keabsahan data. Target hasil penelitian diharapkan dapat menjadi kelengkapan dan analisis data pada lingkungan penelitian atau setara dengan level 5 pada bidang Ilmu Komunikasi khususnya khususnya pada penyiaran radio dan media digital.   
Strategi Komunikasi PPSBR Lembang dalam Membentuk Konsep Diri dan Aspek Psychological Well-Being pada Remaja PMKS Ramadhani, Resa Dini; Putri, Shinta Hartini
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2862

Abstract

Remaja  Penyandang Kesejahteraan Sosial  (PMKS) merupakan remaja yang memiliki hambatan dalam memenuhi kebutuhan hidup meliputi kebutuhan jasmani, rohani dan juga sosialnya. Adanya hambatan  tersebut berakibat pada konsep diri remaja. Panti Pemberdayaan Sosial Bina Remaja (PPSBR) Lembang merupakan lembaga yang membantu membentuk konsep diri pada remaja PMKS dengan berbagai pendekatan komunikasi dan strategi komunikasinya agar remaja binaan memiliki konsep diri yang positif sekaligus menumbuhkan aspek Psychological Well-Being yang baik dalam dirinya. Metode penelitian yang digunakan adalah kulitatif dengan pendekatan fenomenologi. Pengumpulan data dilakukan dengan wawancara mendalam, observasi dan juga studi pustaka yang sesuai dengan topik penelitian, sementara teknik analisis data yang digunakan adalah dengan mengelola data, membaca ide, mendeskripsikan dan mengkasifikasikan kode, interpretasi hingga merepresentasikan. Hasil dari penelitian ini menunjukan bahwa dalam melakukan intervensi kepada klien, pihak PPSBR Lembang ini menggunakan strategi komunikasi melalui tahap pendalaman pengalaman klien yang mengacu pada bentuk pelaksanaan (redundancy & canalizing) serta bentuk penyampaian (informatif, edukatif dan persuasif). Sementara itu, dilihat dari keberhasilan strategi komunikasi yang diterapkan, dapat diketahui bahwa untuk mencapai 6 elemen psychological well-being perlu memperhatikan beberapa kondisi pada klien terutama pada pengalaman individu di lingkungan sosial sebelumnya, pola pemaknaan dan kondisi kepribadian bawaan.
WOMEN’S EMPOWERMENT THROUGH RADIO BROADCAST PROGRAM STRATEGY Putri, Shinta Hartini; Hudaiby, Azkiya; Lestari, Anggita
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024): June 2024
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v9i1.8832

Abstract

The radio broadcasting strategy is carried out by Beautiful Radio 95.6 FM on the broadcast program Ruang Perempuan. This research aims to discover the radio broadcasting strategy process with Ruang Perempuan program using the concept of Peter K Pringle. This research uses a qualitative approach with a case study research design. The technique of determining informants using a purposive sampling technique. The research data was obtained from observation, interviews, and documentation. The research results on the planning stage of Ruang Perempuan broadcasts are based on the selection of themes, program formats, production teams and broadcasters, program objectives, and routine evaluation. The production stage begins with making a list of questions, preparing equipment, making digital posters, and bribeng; then, the production stage is followed. The post-production stage involved handing over the inspirational women’s charter and editing the aftermovie video. Execution stage by determining broadcast hours based on planning and target listeners. The monitoring and evaluation stage is carried out continuously, once a month. Ruang Perempuan is present to optimize the broadcast program with the target audience of adult women aged 30-45 years regarding information, inspiration, and motivation regarding finance, career, profession, and business through female speakers. The implication is that radio broadcast programs specifically designed to encourage women’s empowerment can be one of the effective instruments in overcoming gender inequality and increasing women’s participation in various aspects of life.