Claim Missing Document
Check
Articles

Fenomena Pornoteks Di Kolom Komentar Selebriti Instagram @SARAHVILO.ID Sebagai Masalah Sosial Pada Media Baru Shinta Hartini Putri; Leoni Oktavia Maharani
ArtComm Vol 3 No 1 (2020): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.717 KB) | DOI: 10.37278/artcomm.v3i1.284

Abstract

Social media, especially Instagram, has become one of the means to explore and express themselves. Instagram presents interactive features in facilitating its users, but not all Instagram users are wise and obey ethics in communicating on social media. This happened to Sarah Viloid's Selebgram account, which has millions of followers, after rising followers of Sarah, pornographic comments began to appear and are increasingly being found in almost every photo post of Sarah. Surely these comments will create discomfort, both for Sarah as the account owner, and for other Instagram users who read these obscene comments. This study uses descriptive qualitative research methods, with primary data collection techniques through observation based on Instagram user comments on Sarah Viloid photo uploads, while secondary data uses library research, journals, and internet sources. Data analysis used by the Miles and Huberman models and triangulation for data validity techniques. This research output will be published in the journal of the Faculty of Communication and Design UNIBI.
Analisis Daya Tarik Iklan Gopay Pada Media Youtube Versi “Pevita Ditembak, Jota Bertindak” Shinta Hartini Putri; Resa Dini Ramadhani
ArtComm Vol 3 No 2 (2020): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.713 KB) | DOI: 10.37278/artcomm.v3i2.359

Abstract

As one form of mass communication, advertising becomes a means of communication that contains information products (goods or services) that are persuasive from a company or non-personal institution to achieve marketing strategies. The ability of advertising in forming brand image makes companies competing to create ads that have an attractive visualization but do not rule out the message of the product. This is also the case with the Gopay e-money application, one of the digital financial products owned by PT. Karya Anak Bangsa has succeeded in creating advertisements that are able to visualize product messages with good animation accompanied by the selection of Pevita Pearce and Joe Taslim as the right ambassador brands. The purpose of this study is to explain how Gopay is able to make ads that are able to be both attractive in the aspects of the message content to the ambassador brand in the ad. The results of this study are to see how advertising and brand ambassadors can influence consumer brand awareness of Gopay. This research method uses literature study by collecting data from articles, scientific journals and theses related to the topics under study.
Peranan Akun Twitter @Txtdaripemerintah Sebagai Ruang Publik Bagi Masyarakat Dalam Perspektif Komunikasi Di Media Sosial Shinta Hartini Putri; Leoni Oktavia Maharani
ArtComm Vol 4 No 1 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.672 KB) | DOI: 10.37278/artcomm.v4i01.401

Abstract

New media, especially social media, are often used by various levels of society, because social media is not only a channel of information or a means of entertainment, but more than that social media is a public space that allows people to know, give opinions, correct and criticize all forms of information development or issues that occurred. One of the social media that has become a public space is Twitter, in this study, in particular, the Twitter account @txtaripemerintah. The account is a base that accommodates and uploads all forms of information in the form of news and statements from the government from online news portals. The @txtdaripemerintah account carries out its function as a public space so that the public can find out, correct and express their opinions regarding current issues. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the twitter account @txt from the government, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal, Faculty of Communication and Design, UNIBI. The target of research results is expected to be the completeness and analysis of data in the research environment.
PENGGUNAAN MEDIA SOSIAL TWITTER @TXTDARI PEMERINTAH SEBAGAI SALURAN PENYEBARAN BERITA DALAM MEMBENTUK OPINI PUBLIK Shinta Hartini Putri; Leoni Oktavia Maharani
ArtComm Vol 4 No 2 (2021): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.674 KB) | DOI: 10.37278/artcomm.v4i2.432

Abstract

Nowadays, the use of social media is increasing along with the development of information and communication technology. Social media as a form of new media presence brings many changes and impacts on people's social life, and even affects the effectiveness of the dissemination of news from the mass media. When viewed further, social media is now not only a means of socializing and seeking entertainment, but more than that social media is a public space that allows the public to know, give opinions, correct and criticize all forms of information or issues that occur around them so that they can be created. a public opinion. In this study, one of the Twitter social media accounts, @txtdarigovernment, will be analyzed which is considered to have an influence on the effectiveness in the dissemination of political news and the formation of public opinion. To sharpen the research, this research will refer to the factors that trigger public opinion according to Hennesy. This study uses descriptive qualitative research methods, with primary data collection techniques through observation through the Twitter account @txtdaripemerintah, while secondary data uses library research, journals, and internet sources. The output of this research will be published in the Artcomm Online Journal of the UNIBI Faculty of Communication and Design. The target of research results is expected to be able to complete and analyze data in the research environment or equivalent to level 5.
Impementasi Storytelling Iklan Pada Akun Instagram @Juragan.Oil Dalam Menarik Minat Konsumen Nisa Lathifah; Shinta Hartini Putri
ArtComm Vol 5 No 1 (2022): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.356 KB) | DOI: 10.37278/artcomm.v5i1.486

Abstract

Penelitian ini berjudul impementasi storytelling iklan pada akun instagram @juragan.oil dalam menarik minat konsumen. Tujuan dari penelitian ini adalah untuk mengetahui penerapan struktur naratif dalam storytelling iklan pada akun @juragan.oil, untuk mengetahui strategi storytelling iklan pada akun @juragan.oil, dan untuk mengetahui motif dan pengalaman admin/owner @juragan.oil dalam menggunakan strategi storytelling dalam iklan. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz. Teknik pengumpulan data dalam penelitian ini adalah wawancara, observasi dan dokumentasi. Hasil penelitian ini adalah penerapan struktur naratif seperti struktur dasar dan komponen certa dalam storytelling, penerapan strategi storytelling iklan seperti faktor pemahaman konsumen, hero cerita dan penciptaan sebuah dunia dalam cerita, serta pemaknaan dari motif dan pengalaman admin/owner @juragan.oil dalam menggunakan strategi storytelling dalam iklan.
Pembingkaian Pada detik.com Dan Republika Online Mengenai Kontroversi LGBT Di Podcast Deddy Corbuzier Faisal Reza; Prisila Permatasari; Shinta Hartini Putri; Hanafi Hanafi
ArtComm Vol 5 No 2 (2022): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v5i2.535

Abstract

Pada dasarnya media massa adalah tempat mengkonstruksi realitas. Penelitian yang berjudul “Pembingkaian Berita Media Online Mengenai Kontroversi LGBT Di Podcast Deddy Corbuzier” ini bertujuan untuk mengetahui bagaimana pembingkaian yang dilakukan Detik.com dan Republika Online dalam memberitakan kontroversi LGBT di Podcast Deddy Corbuzier. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan paradigma konstruksionis dan menggunakan pendekatan analisis framing model Robert N. Entman. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Detik.com mendefinisikan LGBT di Podcast Deddy Corbuzier adalah kebebasan berekspresi yang berarti lebih berimbang. Detik.com dan Republika Online sama-sama menunjuk konten LGBT di Podcast Deddy Corbuzier sebagai penyebab masalah. Sementara Republika Online memandang masalah kejadian kontroversi LGBT di Podcast Deddy Corbuzier sebagai isu kontra terhadap LGBT di podcast Deddy Corbuzier lantaran tidak sesuai dengan norma agama di Indonesia. Berkaitan dengan penilaian moral, Detik.com menyebut ekspresi sikap kurang pedulinya kuasa hukum dalam menangani LGBT yang terjadi di podcast Deddy Corbuzier. Sementara Republika Online mengangkat fakta bahwa Deddy Corbuzier mempromosikan LGBT di Indonesia. Kedua media menyarankan penyelesaian dengan memberikan himbauan terhadap Deddy Corbuzier untuk memilah dan memilih konten yang lebih edukatif dan bermanfaat bagi masyarakat. Kata Kunci : Analisis framing Robert N. Entman, LGBT, Podcast, Republika Online, Detik.com
Strategi Komunikasi Hisqie Furqoni dalam Upaya Mengenalkan Identitas Virtual Higot di Dalam Youtube Achwan Noorlistyo Adi; Shinta Hartini Putri; Nisa Lathifah; Ari Usman; Zulfanida Nurul Sadiyyah
ArtComm Vol 6 No 2 (2023): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v6i2.723

Abstract

Terbentuknya identitas virtual yang dibuat oleh YouTuber menunjukan bahwa mereka memiliki kreatifitas yang tinggi. Identitas virtual menjadi menjadi salah satu daya tarik tersendiri bagi penoton. Salah satu YouTuber yang membuat identitas virtual adalah Hisqie Furqoni, pemilik akun Gak Penting Sih Channel. Hisqie menciptakan 6 identitas virtual yang selalu muncul bergantian setiap seasonnya. Salah satu identitas yang menarik untuk diteliti adalah Higot atua Hisqie Jenggot, yang terbentuk karena adanya keresahan tentang “Pria Sejati” yang berangkat dari adanya stigma di masyarakat bahwa laki-laki tidak keren kalua tidak merokok. Penelitian ini berfokus pada strategi komunikasi yang dilakukan Hisqie dalam mengenalkan identitas Higot di dalam Gak Penting Sih Channel dengan menggunakan metode kualitatif studi kasus. Data dalam penelitian ini diperoleh melalui wawancara mandalam, observasi dan studi dokumentasi. Hasil penelitian ini menemukan bahwa strategi komunikasi yang dilakukan untuk Higot yaitu ditampilkan dalam segmen Ini Penting Sih yang selalu membahas mengenai keresahan-keresahan seputar stigma masyarakat mengenai sosok laki-laki itu harus selalu kuat dan hebat. Pesannya adalah pesan hiburan dan sarkas. Higot muncul dengan tagline “Pria Sejati”. Faktor pendukung Higot adalah motivasi diri, orang tua, teman, dan momen, sedangkan faktor penghambat adalah kemampuan acting, keuangan, dan kendala selama pra dan pasca produksi. Evaluasi yang dilakukan oleh Hisqie berdasarkan feedback dari penonton setianya.
Komunikasi Terapeutik Pengasuh Pada Lansia Di Panti Sosial Rachmawati, Selvy; Putri, Shinta Hartini; Sugiarta, Nugraha; Adi, Achwan Noorlistyo; Lestari, Anggita; Reza, Faisal
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 23 No 2 (2024): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v23i2.887

Abstract

Komunikasi terapeutik merupakan teknik yang digunakan untuk memahami perilaku pasien dan membantu pasien dalam menghadapi masalah. Komunikasi terapeutik ini telah diterapkan di Di Panti Sosial Tresna Werdha Budi Pertiwi oleh para pengasuh lansia. Penelitian ini bertujuan untuk mengetahui teknik komunikasi terapeutik yang digunakan pengasuh, mengetahui alasan dan juga hambatan dalam pelaksanaanya. Penelitian ini menggunakan pendekatan kualitatif dengan desain penelitian studi kasus dan menggunakan konsep komunikasi terapeutik. Teknik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi yang dilakukan pada pengasuh setempat. Hasil dari penelitian ini ditemukan bahwa Panti Sosial Tresna Werdha Budi Pertiwi menggunakan tiga belas teknik teurapeutik kecuali teknik membagi persepsi. Teknik yang sering digunakan adalah bertanya dan mendengarkan. Selanjutnya alasan digunakannya teknik-teknik tersebut utamanya, guna membantu memahami keadaan lansia dan mencegah hipertensi. Hambatan komunikasi teurapeutik yang ditemukan adalah hambatan fisik seperti gangguan pendengaran pada lansia dan hambatan dari penerima pesan lainnya seperti enggan memberikan tanggapan dan memilih menyendiri.
Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Brand Ambassador UNIBI Putri, Shinta Hartini; Agistiyani, Aulia; Ulfa, Neng; Lathifah, Nisa
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.993

Abstract

In this era, it cannot be denied that there are still many Generation Zs who are lacking in self-confidence. A public speaker or an individual who can communicate in front of an audience is believed to have high self-confidence. An individual who has self-confidence will think that he is a positive individual and has the potential to contribute as well as be able to cooperate with others in various segments of life. Increasing self-confidence can be implemented by applying self-love. Self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists, and athletes. UNIBI brand ambassador as one of the icons at UNIBI has a dominant presence and aura. This study aims to provide an overview of the implementation of self-confidence and self-love among UNIBI Brand Ambassadors as input and evaluation material for practicing good self-confidence and self-love among teenagers and the general public. This study uses descriptive qualitative research methods to achieve these objectives, with primary data collection techniques through interviews, while secondary data uses literature studies of books, journals, and internet sources. UNIBI Brand Ambassadors view self-confidence and self-love as an essential thing. Self-love is instilled in each member, although high and good self-confidence is not yet fully implemented or integrated
Pelatihan Perencanaan Event, Perhitungan Waktu Dan Lokasi Event Bagi Peserta Didik Zillenial Action Nisa Lathifah; Shinta Hartini Putri; Zulfanida Nurul Sadiyyah; Hanafi Hanafi; Fanzah Evan Ervansyah
Jurnal Bhakti Karya dan Inovatif Vol 5 No 1 (2025): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v5i1.1130

Abstract

The event planning, time calculation, and event location selection training program for Zillenial Action students is designed in a practical and interactive manner to adapt to the characteristics of Generation Z and millennials who love visual, collaborative, and technology-based learning. The training began with brainstorming to explore participants' understanding of the event, followed by the presentation of practical material by resource persons who are experienced in the field of academics and event management. The material presented included planning the theme and concept of the event, determining targets, choosing time and location, and strategies for overcoming obstacles in organizing the event. With interactive discussion methods, it encourages creative thinking and enriches training materials. Participants also conducted a simple event planning simulation, followed by presentations and discussions to deepen understanding. The program aims to equip participants with modern event planning skills that are relevant to the needs of today's audience. Through the right time calculation and strategic location selection, it is hoped that participants will be able to organize an effective, efficient, and memorable event in various professional and community contexts. The results of the training showed that participants were able to understand the concept of event planning, manage budgets and resources efficiently, manage time effectively, and choose strategic locations according to the event audience.