Articles
<![CDATA[The Utilization of New Media in Supporting Digital Literacy during the Covid-19 Pandemic: A Phenomenological Study of the Use of "Digilib Praja" ]]>
<![CDATA[Idza, Allisa Akhidatul]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Sugiarta, Nugraha]]>
<![CDATA[ Indonesian Journal of Librarianship Indonesian Journal of Librarianship Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[Department Library of Governance Institut of Home Affairs ]]>
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DOI: 10.33701/ijolib.v3i1.2771
<![CDATA[Abstract Background: The policy of using smartphone in order to support learning process during Covid-19 Pandemic has demanded IPDN’s Library to innovate its digital literacy services through Digilib Praja, a new media that is android based. Purpose: The research purpose is to perceive Praja’s experiences and motives in order to support digital literacy by utilizing Digilib Praja Application in the midst of the Covid-19 Pandemic. Method: The method used in this study is qualitative and used the concept of phenomenology by Alfred Schutz. The research object is new media of Digilib Praja. The data was collected by interviewing, observing, and documenting. Result: The research finding shows that Praja’s experience after utilizing Digilib Praja is they attained various benefits such as they feel easy to find the needed books, they feel easy to gather information, and they are familiar with electronic books. Moreover, the because-motives that are more likely to be Praja’s reasons in utilizing Digilib Praja are because it is easy to find the library collection books and they have a hard time to finish their assignments. Conclusion: This study suggests that there are five because-motives namely factor of the easiness to find library collections, factor of the difficulty to finish college assignments, factor of the difficulty to find references/ source of information, factor of the inadequate facilities in IPDN Regional Campus’ libraries, and factor of the difficulty find books in library shelves. There are three in-order-to motives, which are to support digital literacy, to obtain support for technological developments and to seek entertainment collections. Praja depict Digilib Praja application as a tool, which facilitate them to develop their digital literacy ability Keywords: Digilib Praja; Phenomenology; Digital Literacy; New Media]]>
<![CDATA[Strategi Manajemen Isu Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam Menangani Isu Pemberitaan Negatif Pelecehan Seksual di Kereta ]]>
<![CDATA[Aprianti, Refa]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Lathifah, Nisa]]>
<![CDATA[ JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/jisip.v7i2.4843
<![CDATA[AbstractThe research entitled Public Relations Issue Management Strategy of PT Kereta Api Indonesia (Persero) Headquarters in Handling Issues of Negative Reporting of Sexual Harassment on Trains in the Mass Media aims to determine the issue management activities of public relations PT Kereta Api Indonesia (Persero) Headquarters in handling the issue of negative news coverage of sexual harassment on trains. The research method used is a qualitative research method with a type of case study approach and looking for the necessary data by means of interviews and direct observation at the station and KAI head office. sexual harassment on trains is conducting campaigns, outreach, and producing press releases. Uniquely, in its implementation, KAI cooperates with the train lover community and uses agenda setting or a special term used by state-owned companies to monitor news coverage issues in the mass media and social media, which has provided a safe space for new actors to take actionAbstrakPenelitian dengan judul Strategi Manajemen Isu Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam Menangani Isu Pemberitaan Negatif Pelecehan Seksual di Kereta pada Media Massa ini bertujuan untuk mengetahui aktivitas manajemen isu dari Public Relations PT Kereta Api Indonesia (Persero) Kantor Pusat dalam penanganan isu pemberitaan negatif pelecehan seksual di kereta . Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan jenis pendekatan studi kasus dan mencari data-data yang diperlukan dengan cara wawancara dan observasi langsung di stasiun dan KAI kantor pusat Hasil dari penelitian yang dilakukan ini diperoleh beberapa aktivitas manajemen isu yang dilakukan public relations KAI terkait isu pelecehan seksual di kereta adalah melakukan kampanye, sosialisasi, dan memproduksi siaran pers. Uniknya pada pelaksanaannya, KAI menggandeng komunitas pecinta kereta api dan menggunakan agenda setting atau istilah khusus yang digunakan perusahaan BUMN untuk memonitor isu pemberitaan pada media massa dan media sosial. bahwa telah membeirkan ruang gerak aman baru pelaku untuk melapor.]]>
<![CDATA[Framing Analysis Media Kompas.com and Pikiran Rakyat.com: Cikampek Toll Road Accident Kilometers 58 ]]>
<![CDATA[Gunawan, Nur Anggraeni]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Febyola, Helena]]>
<![CDATA[ Sinergi International Journal of Communication Sciences Vol. 1 No. 3 (2023): November 2023 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijcs.v1i3.216
<![CDATA[The news about the Cikampek kilometers 58 Toll Road accident during the peak of Lebaran 2024 attracted a lot of public attention and was reported by various online media including by Kompas.com and Pikiran Rakyat.com. News about the Cikampek kilometers 58 toll road accident in these two media is important to study because these two media have the ability to frame the facts of an event based on different perspectives on the same event. The purpose of this study is to explain the construction of online media kompas.com and pikiran rakyat.com in framing events regarding the accident case that occurred at kilometers 58 Jakarta-Cikampek Toll Road. This research uses the Entman model framing analysis approach. The results of this study show that the two media have differences in the focus of content and narrative with the results of the analysis kompas.com constructed the news by exploring the cornology of the accident from the side of the Bus Driver's story. While the people's mind frames the news with a narrative that is built to touch the humanity of the Bus Driver's story and the response of netizens in responding to accident news.]]>
<![CDATA[Communication Patterns of Ethnic Chinese Traders with Ethnic Sundanese Employees ]]>
<![CDATA[Sugiarta, Nugraha]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Hanifan, Lutfi]]>;
<![CDATA[Reza, Faisal]]>;
<![CDATA[Lestari, Anggita]]>
<![CDATA[ Sinergi International Journal of Communication Sciences Vol. 2 No. 1 (2024): February 2024 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijcs.v2i1.220
<![CDATA[In the city of Bandung there are Ethnic Chinese who spread throughout the central point of trade to sell by employing Ethnic Sundanese. The object of this research is the communication pattern of Chinese ethnic traders with Sundanese ethnic employees in the Cibadak Shopping Center, Bandung City. The purpose of this research is to find out the communication process, communication barriers and find out the reasons why face negotiation is needed between Chinese ethnic traders and Sundanese ethnic employees at the Cibadak Shopping Center in Bandung City. This research uses qualitative methods and a case study approach. The data collection techniques used were interviews and observations to Chinese ethnic merchants and Sundanese ethnic employees. Data analysis techniques use data collection, data reduction, data display, and conclusion drawing. Data validity techniques use source triangulation. The results of this study reveal that the communication pattern used is circular communication, traders and employees apply facework theory where both parties respect each other, solidarity facework where both parties accept each other's existence, sensitivity facework where there is involvement of both parties in various social activities that occur, not just in work activities. The barriers that occur are barriers in terms of language, where there are differences in language backgrounds used by both parties. Face negotiations between ethnic Chinese traders and ethnic Sundanese employees are carried out to build good and smooth communication between the two parties.]]>
<![CDATA[The Influence of the Use of Social Media of Educational Institutions on the Fulfillment of Student Information Needs ]]>
<![CDATA[Putriani, Regita]]>;
<![CDATA[Reza, Faisal]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Lathifah, Nisa]]>
<![CDATA[ Sinergi International Journal of Communication Sciences Vol. 1 No. 3 (2023): November 2023 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijcs.v1i3.224
<![CDATA[Instagram is a social media used to interact with other users and offers various features provided by Instagram such as Direct Message, Like, and Comment. The phenomenon of the teaching and learning process in higher education is also inseparable from technological advances, both from curriculum development, academic systems to student activities. One of the utilization of technological advances is the dissemination of information about the campus world. The implementation of Uses and Gratification Theory in this study can be seen from individual active students who deliberately seek information and become followers of the @academic_csunibi Instagram account as a fulfillment of information needs. This study aims to determine the effect of using instsgram social media on the @academik_csunibi account on fulfilling the information needs of active students of Universitas Informatika and Bisnis Indonesia Academic Year 2019-2022. The research method used is a quantitative method with a verificative approach. The population in this study were active students of the University of Informatics and Business Indonesia in the 2019-2022 academic year with a sample size of 100 respondents with purposive sampling technique. The results of this study indicate that in the T test data from the results of the IBM SPSS 23 statistical data analysis obtained data of 8,364> 1654, it means that H0 is rejected and H1 is accepted, so this value indicates that there is an influence between the collaboration sub variable on the current need approach variable.]]>
<![CDATA[Self Concept of Kery Astina as A Paradoy Youtuber ]]>
<![CDATA[Adi, Achwan Noorlistyo]]>;
<![CDATA[Putri, Shinta Hartini]]>;
<![CDATA[Sadiyyah, Zulfanida Nurul]]>
<![CDATA[ Sinergi International Journal of Communication Sciences Vol. 1 No. 2 (2023): August 2023 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijcs.v1i2.226
<![CDATA[A self-concept is very important in creating work which is now very easy with social media. By having a self-concept, a person can increase his self-confidence. This self-concept also influences the consistency and existence of someone who focuses on creating work through social media such as YouTube. The purpose of this research is to find out Kery Astina's motives for becoming a YouTuber, to find out Kery Astina's experience in forming his virtual identity, and to find out the meaning of subscribers for Kery Astina. Researchers used qualitative methods with a phenomenological approach. Data obtained using in-depth interviews and direct observation. The results of this research show that Kery Astina has past and future motives in forming her concept as a parody YouTuber. Apart from that, the experience of forming this parody self-concept created his image as a comedian and he felt proud of what he had achieved after becoming a parody YouTuber. Kery Astina interprets his subscribers as assets because of his money-oriented principle when he sees that the YouTube platform can make money. This research can add to the body of communication science, especially on cyber culture in the current digital era.]]>
<![CDATA[STRATEGI BAURAN PROMOSI ARMOR COFFEE ]]>
<![CDATA[Shinta Hartini Putri Welly Herlina Sari]]>
<![CDATA[ ArtComm Vol 1 No 1 (2018): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v1i1.65
<![CDATA[The development of cafes and restaurants in West Java, especially in Bandung is becoming very rapid development compared to other areas the increasing number of restaurants and cafes in Bandung, among others due to several things, including the business sector hospitality industry has a bright prospect , this field includes restaurant businesses, cafes, hotels and pubs that are still open because the demand for tourism services offered by Bandung is quite high. Like the emergence of Armor Coffee in 2015 located the park of Djuanda Dago Forest Park with a different atmosphere from other places, with a cool forest atmosphere that presents various types of coffee. Promotion is considered very important for the product of a marketer company known by the public, especially the target market of the company. In addition, promotion is also intended as an activity that can provide information and persuasion to consumers. The basic instrument that companies use to achieve marketing communications goals is called promotional mix or promotional mix. Keywords: promotional mix, Armor Coffee]]>
<![CDATA[Fungsi Media Massa Dalam Hegemoni Media ]]>
<![CDATA[Shinta Hartini Putri]]>;
<![CDATA[Shafira Afranisa Yusian]]>
<![CDATA[ ArtComm Vol 1 No 2 (2018): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v1i2.120
<![CDATA[Media massa di Indonesia saat ini tidak mejalankan fungsi sebagaimana mestinya karena adanya kepemilikan media (penguasa media). Salah satu fenomena yang banyak dibicarakan masyarakat Indonesia adalah salah satu lembaga media yang mengkoordinasi medianya digunakan untuk kepentingan berkampanye pemilik media melalui mars partainya. Secara tidak langsung yang dilakukan media ketika mereka memihak suatu pihak (penguasa media untuk berpolitik) mereka telah menghegemoni masyarakat atas yang apa mereka lakukan. Dengan kata lain, tindakan yang dilakukan media (penguasanya) adalah proses doktrin secara halus kepada masyarakat, agar terbuai akan imingiming hal yang di tayangkan media (khususnya pada televisi, karena visual lebih menggambarkan suatu pesan), sehingga khalayak tidak merasa tertindas, dan menganggap yang dilakukan media tidak berpengaruh dan diterima secara wajar.]]>
<![CDATA[Daya Tarik Selebriti Endorser Anggun C. Sasmi Pada Iklan Shampo Pantene ]]>
<![CDATA[Shinta Hartini Putri]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.193
<![CDATA[Advertising is one of the marketing activities of a company in order to promote its products. P & G initially has not been able to break through the selling of women's shampoo products. However, slowly but surely, Pantene shampoo fame has shifted its competitors through creative advertising and promo by celebrity endorsement attractiveness. The purpose of this study is to describe the attractiveness of Anggun C. Sasmi in Pantene Shampoo advertisements in the Similarity and Likability aspects. This research method uses literature study by collecting secondary data from literature studies and documents related to advertising and celebrity endorsers. The results of research in the use of celebrity endorser Anggun C. Sasmi as a form of ad appeal has reached its final goal, namely the formation of a good brand image in the minds of consumers through similarity and likability. This was further strengthened by the award given to Pantene Shampoo from several survey institutions.]]>
<![CDATA[Penerapan Model Literasi Media Sosial Instagram Pada Petugas Pengolah Data Dan Sistem Informasi (PEDASI) Kecamatan Cinambo (Studi Deskriptif Penerapan Model Literasi Media Instagram @kecamatan.cinambo Sebagai Media Informasi Kecamatan Cinambo) ]]>
<![CDATA[Rachmawati Windyaningrum]]>;
<![CDATA[Shinta Hartini Putri]]>;
<![CDATA[Indah Sari]]>
<![CDATA[ ArtComm Vol 2 No 02 (2019): ArtComm ]]>
Publisher : <![CDATA[Universitas Informatika dan Bisnis Indonesia ]]>
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DOI: 10.37278/artcomm.v2i02.226
<![CDATA[Sejak tahun 2013 Pemerintah Kota Bandung mulai mencanangkan Bandung Smart City dengan mendayagunakan perkembangan teknologi komunikasi melalui aktivasi media sosial. Aktivasi ini merupakan instruksi Wali Kota Bandung bahwa seluruh SKPD (Satuan Kerja Pemerintah Daerah). Pada tingkat kecamatan aktivasi media sosial dilakukan dengan cara membuat akun twitter, Facebook, dan Instagram. Akun media sosial tersebut digunakan sebagai media pengontrol kinerja aparat pemerintah tingkat kecamatan, karena aktifitas media sosial akan menjadi rapor camat atau lurah oleh warga. Instagram Kecamatan Cinambo @kecamatan.cinambo yang tercatat aktif dengan jumlah posting sebanyak 1055, pengikut 1047 hingga agustus 2018. Penelitian ini bertujuan untuk mengeksplanasi penerapan literasi media sosial oleh Petugas Pengolahan Data dan Informasi dalam menggunakan Instagram. Dalam mencapai tujuan tersebut penelitian ini menggunakan metode penelitian kualitatif deskriptif, dengan teknik pengumpulan data primer melalui observasi dan wawancara, sedangkan data sekunder menggunakan studi literatur buku, jurnal, dan sumber internet. Analisa data yang digunakan dengan model Miles dan Huberman dan triangulasi untuk teknik keabsahan data. Penerapan model literasi media sosial Instagram menunjukkan bahwa PEDASI Kecamatan Cinambo sudah memiliki kemampuan akses, keahlian teknis, pemahaman kritis dalam manajemen informasi, dan keahlian produksi konten informasi kegiatan Kecamatan Cinambo.]]>
