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All Journal Aptisi Transactions on Technopreneurship (ATT) Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Digital Business Management Jurnal Manajemen Bisnis Eka Prasetya Journal Informatic, Education and Management (JIEM) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Sosial dan Teknologi Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Social And Economics Research Jurnal Multidisiplin Sahombu IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Media Akademik (JMA) Adpebi Science Series Management Analysis Journal Journal of Business Economics and Management journal of social and economic research J-CEKI Menulis: Jurnal Penelitian Nusantara Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Jerry Heikal
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Scientia

 1 
Analysis Of Customer Segmentation In The Top Three Most Visited E-Commerce Platforms In Indonesia In 2023 Using RFM Model And Clustering Techniques Siti Wulansari; Jerry Heikal
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

This study analyzes customer behavior on three most visited e-commerce platforms in Indonesia (Shopee, Tokopedia, and Lazada) using the RFM (Recency, Frequency, Monetary) model and K-Means clustering techniques. Amidst the digital transformation and rapid growth of e-commerce, significant changes in customer behavior highlight the importance of accurate and relevant customer segmentation. The study integrates demographic, psychographic, and purchasing behavior analysis, employing stratified random sampling to collect data over 6 months from 100 respondents on each e-commerce platform. The results revealed six customer clusters, each with distinct characteristics. These clusters were further analyzed to develop specific and effective marketing strategies tailored to customer behavior and preferences on each e-commerce platform.
The Impact Of Quality And Cost On Tenant Satisfaction And Loyalty Agung Ibrahim; Jerry Heikal
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

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This study aims to analyze the impact of quality and cost on tenant satisfaction and loyalty. In an increasingly competitive business environment, retaining loyal customers is a major challenge, especially in the rental property industry. This study uses a quantitative approach with a survey method, collecting data from tenants in the Bakrie Tower building. The Effect of Quality and Cost on Tenant Satisfaction, the results of the study indicate that quality does not have a significant effect on tenant satisfaction, while cost does not have a significant effect on tenant satisfaction. The Effect of Quality and Cost on Tenant Loyalty, The study found that quality does not have a significant effect on tenant loyalty and cost does not have a significant effect on tenant loyalty. However, the results of the study indicate that satisfaction has a positive and significant effect on tenant loyalty. The implications of these findings indicate that tenant satisfaction is a key factor that has a significant effect on tenant loyalty. Tenants who are satisfied with the quality and cost provided are more likely to extend their rental contracts and recommend the building to others. Meanwhile, quality and cost, although not showing a significant direct effect on satisfaction or loyalty, still play an important role in shaping the overall tenant perception and experience. This means that even though tenants are not directly affected by quality or cost, these two factors must still be managed well in order to meet or even exceed tenant expectations.
Strategic Integration of ESG Principles: An Analysis of Sustainable Business Practice at NWP Property Adrian Pratama; Jerry Heikal
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Currently, environmental, social, and governance (ESG) principles have become guideline for companies in the pursuit of sustainable business practices, taking into consideration their impact on the environment, society, and the implementation of good corporate governance. ESG principles are then integrated into a company's business activities and are no longer merely an option in their implementation. The objective of this research is to analyse the strategies for integrating ESG principles into the business practices of commercial real estate companies. This study was employed a qualitative methodology to understand and comprehend the conditions of a company as the research subject. The research sample consists of the Head of Research and ESG, Supervisor of the Energy and Sustainability team, and Head of Operations across all malls owned by NWP Property. The Grounded Theory approach is utilized in this research to derive research answers from data collected through interviews with the respondents, followed by a transcription stage to identify codes, categories, and themes. Based on the research findings, three themes are identified to address the research question. First, "Global Trends and Markets" as the key drivers for integration of ESG principles within the company. Second, “Company innovation” as the core strategy employed to integrate ESG principles into the company's business activities. Third, 'Sustainable Business' as an opportunity that can be achieved for the company after the integration of ESG principles.
Co-Authors Abhiyoga Deyandra Putra Achmad Ichsan Adevi, Isye Rahayu Adhy Priyo Adi Setiawan Aditya Rachman Zarkasih ADRIAN PRATAMA Agung Ibrahim Agung Pribadi Agus Sugiono Ahmad Ilham Bachrie Harahap Alex Fernando Hasahatan Ali Sudrajat Andara Rahma Danurisa Andi Mardhotilla Anggini, Dewi Anjar Asmara Putra Annisa Liestiani Annisa Nurwanda Putri Antoni Irawan AYU WULANDARI Bachrie Harahap, Ahmad Ilham Bambang Permadiyansach Berman J Hutabarat Budiyanto Hariandja Desy Maya Indriana Dewi Anggini Dewi Lisdayanti Dimas Hindrawan Diny Claudia Doni Magat Harahap Dzaki Zakaria E. N. Budiyanto Hariandja Edoward N. Budiyanto Elisa Purnawati Elja Salwa Enny Enny Erni Susanty Erwan Hendrawan Fajar Hartanto Siswanto Fajar Kristianto Fanjili Gratia Mamonto Fetri Nelfa Ganang Kartiko Aji Gilang Kharisma Ramadhan Ibrahim Gulfi Oktariani Heidi Yanti Anggraeni Putri Helga Meilany Ign Agus Supriyono Indah Nur Syamsi Aguston Irma Nur Wanty Isfan Ferli jeffry kurniawan Lisdayanti, Dewi Lisdyanto Lucia Rainy Betari Marc Giulio Richard Marlina Maysheilla Chandra Mega Yunita Gayo Metta Karunia Michael Milastri Muzakkar Moh Masnur Monica Pongsibidang Mufti Kusuma Firdaus Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Ikhsan Nurseha MUHAMMAD YUSUF Mutia Karunia Antap Wulan Nandi Andrian Kurnia Putra Nayla Azkia Nurul Intan Permanasari Oci Citra Maharani Panka Gumilang Ponjo Utomo Pratama Hadi Saputra Pratama, Renaldo Pratiwi Pratiwi Pratiwi Putri kirana Putri Syifa Humaira Raden Maart Adi Waskita Tjahjono Rafyon Sani Rayuli Wulandari Resman Yohanes Dolok Saribu Resman Yohanes Doloksaribu Retno Santoro Richard, Marc Giulio Rifko Sinaga Rinta Agustiani Dwiputri Riri Yunita Rivelino, Deva Rizki Agung Ramadani Rizky Feliana Devi Rudi Setiari samsul arifin Sari Riyani Satriya Perdana Savira Nurviriana Sayuti Shera Fanesha Siti Wulansari Sri Polya Kettipusem Susan Ratna Susan Ratna Salim Susi Suheni Suududdin, Suududdin Syakina Syakina, Syakina Tampi, Mia Tika Aldyah Tiyanda Hanti Arum Kusuma Vitto Rialialie Zahwa Nur Syahda Zahwa Nursyahda