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All Journal Aptisi Transactions on Technopreneurship (ATT) Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Digital Business Management Jurnal Manajemen Bisnis Eka Prasetya Journal Informatic, Education and Management (JIEM) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Sosial dan Teknologi Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Social And Economics Research Jurnal Multidisiplin Sahombu IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Media Akademik (JMA) Adpebi Science Series Management Analysis Journal Journal of Business Economics and Management journal of social and economic research J-CEKI Menulis: Jurnal Penelitian Nusantara Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Jerry Heikal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Adpebi Science Series

 1 
Analysis the Influence of Brand, Offering, Relationship Equity on Learning Outcomes and their Implications for the Employability Adevi, Isye Rahayu; Jerry Heikal
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

Employability refers to the achievements of graduates and their potential to obtain graduate employment. Learning outcomes are changes in behavior that occur to students on the process of adaptation or adjustment while on campus, which are expressed in the form of scores both quantitatively and qualitatively on the cognitive, affective and psychomotor indicators of students. The purpose of this study is to analyze the relationship between the influence of the Customer Equity Stack which is divided into 3 categories on Learning Outcomes with implications for Student Employability. The method in data processing uses SEM-PLS with the Second Order CFA model. The results of this study found a significant positive effect between Brand Equity and Offering Equity on Learning Outcomes. Then Brand Equity and Learning Outcomes have a significant positive effect on Employability. Meanwhile Relationship Equity has no significant effect on Learning Outcomes and Employability. In mediation, Brand Equity plays a partial mediation role on Employability, Offering Equity plays a full mediation role on Employability, and Relationship Equity does not have a mediating impact on Employability Keywords: Brand Equity, Offering Equity, Relationship Equity, Learning Outcomes, Employability
Co-Authors Abhiyoga Deyandra Putra Achmad Ichsan Adevi, Isye Rahayu Adhy Priyo Adi Setiawan Aditya Rachman Zarkasih ADRIAN PRATAMA Agung Ibrahim Agung Pribadi Agus Sugiono Ahmad Ilham Bachrie Harahap Alex Fernando Hasahatan Ali Sudrajat Andara Rahma Danurisa Andi Mardhotilla Anggini, Dewi Anjar Asmara Putra Annisa Liestiani Annisa Nurwanda Putri Antoni Irawan AYU WULANDARI Bachrie Harahap, Ahmad Ilham Bambang Permadiyansach Berman J Hutabarat Budiyanto Hariandja Desy Maya Indriana Dewi Anggini Dewi Lisdayanti Dimas Hindrawan Diny Claudia Doni Magat Harahap Dzaki Zakaria E. N. Budiyanto Hariandja Edoward N. Budiyanto Elisa Purnawati Elja Salwa Enny Enny Erni Susanty Erwan Hendrawan Fajar Hartanto Siswanto Fajar Kristianto Fanjili Gratia Mamonto Fetri Nelfa Ganang Kartiko Aji Gilang Kharisma Ramadhan Ibrahim Gulfi Oktariani Heidi Yanti Anggraeni Putri Helga Meilany Ign Agus Supriyono Indah Nur Syamsi Aguston Irma Nur Wanty Isfan Ferli jeffry kurniawan Lisdayanti, Dewi Lisdyanto Lucia Rainy Betari Marc Giulio Richard Marlina Maysheilla Chandra Mega Yunita Gayo Metta Karunia Michael Milastri Muzakkar Moh Masnur Monica Pongsibidang Mufti Kusuma Firdaus Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Ikhsan Nurseha MUHAMMAD YUSUF Mutia Karunia Antap Wulan Nandi Andrian Kurnia Putra Nayla Azkia Nurul Intan Permanasari Oci Citra Maharani Panka Gumilang Ponjo Utomo Pratama Hadi Saputra Pratama, Renaldo Pratiwi Pratiwi Pratiwi Putri kirana Putri Syifa Humaira Raden Maart Adi Waskita Tjahjono Rafyon Sani Rayuli Wulandari Resman Yohanes Dolok Saribu Resman Yohanes Doloksaribu Retno Santoro Richard, Marc Giulio Rifko Sinaga Rinta Agustiani Dwiputri Riri Yunita Rivelino, Deva Rizki Agung Ramadani Rizky Feliana Devi Rudi Setiari samsul arifin Sari Riyani Satriya Perdana Savira Nurviriana Sayuti Shera Fanesha Siti Wulansari Sri Polya Kettipusem Susan Ratna Susan Ratna Salim Susi Suheni Suududdin, Suududdin Syakina Syakina, Syakina Tampi, Mia Tika Aldyah Tiyanda Hanti Arum Kusuma Vitto Rialialie Zahwa Nur Syahda Zahwa Nursyahda